Africa Cosmeceutical Market Report and Forecast 2025-2034

The Africa cosmeceutical market size attained a value of approximately USD 2.07 Billion in 2024. The market is further projected to grow at a CAGR of 7.50% in the forecast period of 2025-2034, reaching a value of around USD 4.27 Billion by 2034.

Key Trends in the Market

Cosmeceutical is a term that refers to products that are a combination of cosmetics and pharmaceuticals. Similar to cosmetics, cosmeceuticals are used to improve the physical appearance of the user, while also containing active ingredients that are beneficial for the user. Cosmeceuticals can be used to provide benefits such as improved skin texture, anti-ageing benefits, hair protection.

• Increasing participation of women in the workforce and rising levels of disposable income are resulting in greater spending on personal care products, including cosmeceuticals. More women are becoming concerned about their physical appearance and are purchasing cosmeceuticals to improve their appearance, look younger, and prevent wrinkles.
• Development of skin care and hair care products that cater specifically to African skin types and hair textures is a key trend augmenting the Africa cosmeceutical market demand. More consumers in Africa are seeking cosmeceuticals that are targeted for their skin and hair type so as to gain maximum benefits.
• Expansion of international cosmetics brands and use of innovative marketing and promotional strategies are crucial trends influencing the cosmeceuticals market in Africa. Global brands such as L’Oreal are establishing their presence in Africa, setting up local manufacturing units and retail branches, thereby improving accessibility of various cosmeceutical products.

Africa Cosmeceutical Market Segmentation

Africa Cosmeceutical Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Breakup by Product Type

• Skin Care
• Hair Care
• Lip Care
• Oral Care

Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Breakup by Region

• North Africa
• East and Central Africa
• West Africa
• South Africa

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Africa cosmeceutical market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

L'Oreal SA

L'Oreal SA, founded in 1963 and based in Johannesburg, South Africa, is the Africa branch of the global L’Oreal Groupe beauty brand. The company distributes and markets 29 brands in the region, with a dedicated manufacturing plant and exports throughout Africa.

Procter & Gamble Company

Procter & Gamble Company is a leading marketer and manufacturer of fast-moving consumer goods, offering a vast range of products to consumers worldwide. Established in 1837, the company is headquartered in Ohio in the United States, with a reach spanning across 70 countries worldwide.

Unilever Plc

Unilever Plc, founded in 1929 and currently headquartered in London in the United Kingdom, is a company that caters to the personal care, nutrition and hygiene needs of consumers. The company has over 400 brands, including Ben & Jerry's, Dove, Hellmann’s, Knorr, Vaseline, Axe, and Horlicks.

Other market players include Johnson & Johnson Services, Inc., Shiseido Co. Ltd, NAOS Group, Beiersdorf AG, Groupe Clarins SA, Black Opal LLC, The Body Shop International Limited, and Sorbet Group, among others.