Middle East Skin Care Products Market Size and Share - Outlook Report, Forecast Trends and Growth Analysis (2025-2034)

The Middle East skin care products market attained a value of nearly USD 2.40 Billion in 2024 . The market is projected to grow at a CAGR of 2.20% between 2025 and 2034 to reach a value of around USD 2.98 Billion by 2034 .

Key Trends in the Market

Skin care products refer to preparations or formulations applied directly to the skin. These products use cleansing, moisturising, and beautifying agents which regenerate skin cell production, enhancing the attractiveness and beauty of the skin.

• Heightening awareness pertaining to beauty among the population across Saudi Arabia, Iran, and Kuwait, among other economies, coupled with escalating hygiene and skin consciousness, is driving the Middle East skin care products market growth.
• Grooming and self-care are a part of the Arab culture, and consumers in the Middle East are one of the highest spenders on beauty and wellness. Hence, companies such as India-based Happier Skincare are expanding their presence and offering innovative skincare products across well-established economies such as the United Arab Emirates.
• The thriving e-commerce sector, coupled with the increasing purchasing power of working professionals, is increasing the accessibility and sales of skin care products in the region.
• Growing research and development activities by leading manufacturers to develop lotions, sunscreens, and creams that are chemical-free and include functional ingredients, along with vitamins and minerals, are expected to provide impetus to the Middle East skin care products market in the forecast period.

Market Segmentation

The report titled “Middle East Skin Care Products Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Face Care
• Lip Care
• Body Care
• Others

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Price Category

• Premium Products
• Mass Products

Market Breakup by Purpose

• Anti-Ageing
• Anti-Acne/Anti-Blemish
• Repair/Renewal
• Hydration
• Whitening and Brightening

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialist Retail Stores
• Pharmacies
• Online Channel
• Others

Market Breakup by Region

• Saudi Arabia
• United Arab Emirates
• Israel
• Iran
• Kuwait
• Iraq
• Others

Market Share by Type

Face care accounts for a significant share of the Middle East skin care products market. The increasing popularity of face care products derived from natural ingredients, such as aloe vera, is driving the growth of this segment.

Surging launches of new skincare lines, including premium quality face creams and lotions, are adding to the growth of this segment. Moreover, face creams with UV barrier properties and wrinkle and dark spot reduction formulations are increasingly gaining popularity in the region.

Market Share by Gender

Female accounts for a considerable share of the Middle East skin care products market. Women in the region are known to spend extensively on skincare and beauty products due to the growing focus on beauty and wellness and the rising inclination towards non-invasive beauty procedures.

The extreme weather and intense heat wave and humidity in the region can surge skin sensitivity issues, which is further driving the demand for skin care products with anti-acne and anti-ageing benefits among women. In addition, a greater number of working women across strong economies such as Saudi Arabia and the UAE are buying skin care products as a part of self-care.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the Middle East skin care products market report, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

Unilever Plc

Unilever Plc is a multinational consumer goods company which manufactures deodorants, skin cleansers, moisturisers, and oral care products, among others. It was founded in 1929 and is headquartered in London, the United Kingdom.

Beiersdorf AG

Beiersdorf AG is a multinational company which manufactures and retails personal care products, such as face creams and moisturisers. The company was established in 1882 and is headquartered in Hamburg, Germany.

Nazih Group

Nazih Group is a company which manufactures, markets, and distributes cosmetic and personal care and wellness products. The company was founded in 1975 and is headquartered in Sharjah, the UAE.

Other market players include Avon Products, Inc., L’Origine, The Procter & Gamble Company, NG Beauty World FZCO, JNTL Consumer Health Middle East FZ-LLC, and Elegance Cosmetics Manufacturing Ind. L.L.C., among others.