Global Wi-Fi Analytics Market Report and Forecast 2023-2028

According to the report, the global Wi-Fi analytics market is projected to grow at a CAGR of 22.10% between 2023 and 2028 to reach a value of USD 39.9 billion in 2028. Aided by the increasing adoption of big data analytics, the growth of smart cities, and the escalating demand for personalised experiences in various business verticals, the market is expected to grow significantly by 2028.

Wi-Fi analytics involves the use of Wi-Fi networks to collect, analyse, and visualise data regarding the presence and movement of connected devices (typically smartphones and tablets) within a location. This data can be used to understand customer behaviours, engage customers with personalised content, and optimise business operations. Wi-Fi analytics tools are increasingly being adopted in retail stores, hotels, airports, and other venues to improve customer engagement and operational efficiency.

Wi-Fi Analytics provides businesses with actionable insights by analysing customer traffic, dwell time, and movement patterns. These insights are essential for optimising marketing strategies, improving operations, and enhancing overall customer experience. Additionally, Wi-Fi Analytics allows for targeted marketing campaigns which is a major factor impacting the Wi-Fi analytics market outlook. By understanding visitor demographics and behaviours, businesses can send personalised promotions and information, thereby increasing conversion rates.

In the context of growing smart city initiatives globally, Wi-Fi analytics is gaining traction as an essential tool for urban planners. By analysing the flow of people and devices in public spaces, city planners can optimise the layout and services of public areas, thereby creating more efficient and liveable urban environments.

The burgeoning demand for in-depth consumer insights and personalised customer experiences is a key factor driving the global Wi-Fi Analytics market growth. In an increasingly competitive business landscape, understanding and meeting the specific needs of each customer have become critical. Wi-Fi analytics enables businesses to gain a deeper understanding of customer behaviours and preferences, thereby facilitating more tailored and effective marketing strategies.

Additionally, the rapid urbanisation and the associated need for smart city solutions are contributing to the growing adoption of Wi-Fi analytics. As cities around the world strive to become more intelligent and connected, Wi-Fi analytics offers a powerful tool for understanding and optimising the use of urban spaces.

The increasing availability and affordability of Wi-Fi infrastructure, coupled with the growing familiarity of businesses and public sector organisations with big data and analytics tools, are also key factors propelling the Wi-Fi analytics market demand.

Market Segmentation

The market can be divided based on component, deployment, application, end use, and region.

Market Breakup by Component

• Solutions
• Services

Market Breakup by Deployment

• Cloud
• On-Premises

Market Breakup by Application

• Marketing and Advertising
• Customer Engagement and Experience Management
• Customer Behaviour and Security Management

Market Breakup by End Use

• Transport
• Retail
• Sports and Entertainment
• Hospitality
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global Wi-Fi analytics market.

Some of the major players explored in the report are as follows:

• Skyfii Ltd. (ASX: SKF)
• Cloud4Wi Inc.
• Fortinet, Inc. (NASDAQ: FTNT)
• Hughes Network Systems LLC
• Yelp Inc. (NYSE: YELP)
• Others

About the Analyst

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The analyst always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.