Sports Sponsorship Market Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2025-2034)

The global sports sponsorship market size attained a value of USD 76.33 Billion in 2024 . The market is further expected to grow at a CAGR of 8.70 % between 2025 and 2034, reaching a value of USD 175.79 Billion by 2034.

Key Trends in the Market

Sports sponsorship refers to a commercial activity in which an individual or organisation provides financial assistance to a sporting event. It is considered to be a positive public relations (PR) strategy which enables brand visibility and awareness, which in turn leads to a greater customer loyalty.

• Rapid digitalisation across the developing economies is giving rise to online fundraising programmes for multiple sports, leading to a heightened sports sponsorship market growth.
• With a sports sponsorship, players and their mentors can focus more on training, which can enhance the sporting experience of both athletes and audience, thereby providing impetus to the market for sports sponsorship.
• Global increase in popularity of various sporting events such as Olympics, FIFA, cricket world cup, and ultimate fighting championship (UFC), among others, is one of the key sports sponsorship market trends.
• Exponential growth attained by various organisations belonging to different fields are resulting in them escalating their sports sponsorship expenditure, further bolstering the sports sponsorship market demand.

Global Sports Sponsorship Market Segmentation

The report titled “Sports Sponsorship Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Signage
• Digital Activation
• Club and Venue Activation
• Others

Market Breakup by Application

• Competition Sponsorship
• Training Sponsorship
• Other

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Global Sports Sponsorship Market Share by Type

The signage segment, based on type, accounts for a healthy share of the sports sponsorship global market. Display of sponsor signage is becoming a common occurrence across sporting events, as it is considered as feasible and practical method of promoting a brand and enhancing the reputation of a sport. Emergence of digital signages across stadiums is likely to generate a greater revenue in the market for sports sponsorship in the forecast period.

Global Sports Sponsorship Market Share by Region

Based on region, Asia Pacific is likely be a fast-growing region in the market for sports sponsorship in the forecast period, driven by the growing expansion of the sporting sector across emerging economies such as India. For instance, the Indian Premier League in India is a popular sporting event among youngsters. In addition, the favourable policies of various governments encouraging sports among millennials are further expanding the opportunities for the market for sports sponsorship in this region.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global sports sponsorship market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

Nike Inc.

Nike Inc. is a multinational corporation which is engaged in designing, developing, and manufacturing footwear, sports apparel, accessories, and services, etc. This company was founded in 1964 and is headquartered in Oregon in the United States.

Adidas AG

Adidas AG is one of the largest sporting goods manufacturing companies which produces athletic apparels, footwear, and accessories, among others. It was founded in 1924 and is based in Herzogenaurach, Germany.

The Coca-Cola Company

The Coca-Cola Company is a multinational corporation that markets and sells several alcoholic and non-alcoholic beverages and is best known for producing the coca cola beverage. The company was established in 1892 and is headquartered in Georgia, United States.

Other market players include Socios.com, Puma SE, PepsiCo, Inc., Anheuser-Busch Inbev SA, Macron S.p.A, Electronic Arts Inc, and Betway, among others.