Follow a tried-and-tested approach to integrating augmented and virtual reality into your business
The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit. - Learn about the latest applications of extended reality (XR), including augmented and virtual reality. - Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites. - Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success. - Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality.
The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.
The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit. - Learn about the latest applications of extended reality (XR), including augmented and virtual reality. - Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites. - Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success. - Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality.
The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.
Table of Contents
Acknowledgments ix
About the Author xi
Introduction xiii
Chapter 1 Perspective 1
Chapter 2 Hardware 13
Chapter 3 Finding a Use Case 25
Chapter 4 Reference 39
Chapter 5 Design 49
Chapter 6 User Experience 65
Chapter 7 Production 79
Chapter 8 Environment 93
Chapter 9 Prototype 107
Chapter 10 Testing 119
Chapter 11 Iteration 133
Chapter 12 Development 145
Chapter 13 Quality 159
Chapter 14 Deployment 173
Chapter 15 Measuring Success 187
Chapter 16 The Future 201
Index 215
