Global Breastfeeding Accessories Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

The Global Breastfeeding Accessories Market is estimated to be USD 2.6 Bn in 2023 and is expected to reach USD 3.60 Mn by 2028, growing at a CAGR of 6.70%.

An increasing number of milk banks suggests a growing emphasis on breastfeeding and breast milk availability. Establishing more milk banks could lead to greater demand for breastfeeding accessories, as milk banks often require equipment such as breast pumps, storage containers, and sterilization tools. This trend might also signify a growing awareness of the importance of breastfeeding and the need for specialized accessories.

The rising demand for mother care products is another positive factor for the breastfeeding accessories market. It implies a broader focus on maternal well-being and infant health. Breastfeeding accessories, such as nursing bras, nipple creams, and breast pads, fall under the category of mother care products. Increased demand for these items indicates a growing market and the potential for businesses to expand their product lines to cater to the needs of new mothers.

However, Product quality and safety issues are significant restraints in this market. These issues can erode consumer trust and potentially harm the reputation of companies in the breastfeeding accessories industry. Manufacturers must ensure that their products meet high safety standards and are free from harmful materials, particularly given their use by breastfeeding mothers and newborns. Failure to address safety concerns can result in product recalls, legal liabilities, and a loss of customer confidence.

Market Segmentations

• The Global Breastfeeding Accessories Market is segmented based on Product Type and Geography.
• Nipple care products are a crucial segment in the breastfeeding accessories market. These products typically include nipple creams, nipple shields, and soothing gels. Including this category in the market analysis suggests recognizing the importance of nipple health during breastfeeding. An increasing demand for nipple care products may indicate a growing awareness of the challenges and discomfort that some mothers face while nursing.
• Breast shells are products designed to help nursing mothers manage issues like nipple soreness and inverted or flat nipples. These accessories can be used to protect and provide relief to sensitive nipples. Their inclusion in the analysis indicates a market for specialized solutions to address these common breastfeeding challenges.
• Breast pads are essential for nursing mothers to absorb any milk leakage and keep their clothing dry. They are an integral part of postpartum care. Including breast pads in the analysis recognizes their significance and the consistent demand for this product category, driven by the practical needs of breastfeeding mothers.
• Breastmilk preparation and cleaning products include breast pump sterilizers, milk storage containers, and bottle warmers. This category is essential in ensuring the safety and hygiene of breast milk, which is of utmost importance for newborns. The presence of this segment in the analysis acknowledges the significance of maintaining the quality and safety of breast milk, highlighting the role of various products in achieving this.
• In summary, the analysis by product type in the Global Breastfeeding Accessories Market provides a comprehensive view of the diverse products available to support breastfeeding mothers. Each segment represents a specific category of products catering to different aspects of the breastfeeding experience, reflecting the market's responsiveness to the needs and challenges breastfeeding mothers face.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Ameda, Inc., Elvie (Chiaro Technology), Freemie, iAPOY, etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global BreastFeeding Accessories Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global BreastFeeding Accessories Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global BreastFeeding Accessories Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter's 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 and the impact of economic slowdown & impending recession on the market are also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market