Global Automotive Camera Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

The Global Automotive Camera Market is estimated to be USD 8.4 Bn in 2023 and is expected to reach USD 12.43 Bn by 2028 growing at a CAGR of 8.16%.

The demand for safer and more convenient driving experiences is rising; hence, the automotive industry is witnessing a rapid evolution of safety features, which is anticipated to increase further in the coming years.

Nominal features such as seatbelts, cruise control, and antilock brakes were standard earlier. Following these, features such as blind spot detection, forward collision warning, lane departure warning, and electronic stability control emerged. Over the last decade, advanced features such as ADAS, lane-keeping assist, self-park, rear-view video systems, automatic emergency braking, and adaptive cruise control emerged. Many of these features are optionally available, whereas some have been mandated by the regulating bodies worldwide. OEMs quickly adapted to this change and incorporated all the elements in their vehicles. Toyota (Japan) and Honda (Japan) have launched vehicles with features - blind spot detection, rear cross traffic, lane keep assist, forward collision warning, and automatic emergency braking as standard features. These features need multiple cameras for front, rear, and surround views. The cameras are also used in semi-autonomous and autonomous vehicles for more advanced pedestrian and road sign detection functions. Cadillac (US), Tesla (US), Nissan (Japan), and Audi (Germany) are currently developing L3 driving systems for their upcoming models. The increasing demand for sophisticated cruise control and driving comfort features has also fueled the safety systems market.

Market Segmentations

• The Global Automotive Camera Market is segmented based on Technology Type, Level of Autonomy, Application Type, Vehicle Type, and Geography.
• Rising consumer awareness, supporting legislation, and higher road safety requirements can all be linked to increasing demand for safety systems in emerging economies. Furthermore, several nations in Asia, Europe, and North America have passed laws requiring the use of different ADAS in the passenger automobile market. Additionally, the quality of life is rising in many nations, which raises the demand for luxury cars. Unlike mid- and lower-segment cars, which are only offered as options or unavailable in certain variations, luxury vehicles typically come with ADAS and park assist as a standard package. Therefore, it creates prospects for expanding the passenger car automotive camera market.

Recent Development

• Bosch entered a wide-ranging alliance with the Volkswagen Group subsidiary Cariad to develop partially and highly automated driving within the SAE Levels 3 and 4. This collaboration will introduce automated driving functions across all vehicle classes. - Jan 2022
• Company Profiles
• The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Aptiv PLC, Autoliv Inc., Robert Bosch Group, Continental AG, Delphi Technologies, etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyse and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Automotive Camera Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Automotive Camera Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Automotive Camera Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter's 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 and the impact of economic slowdown & impending recession on the market are also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market