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Global Graphic Design Market 2023-2027

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    Report

  • 99 Pages
  • November 2023
  • Region: Global
  • SpendEdge
  • ID: 5899961
The graphic design market is poised to experience a compound annual growth rate (CAGR) of 3.39% from 2023 to 2027. Price projections indicate a 3%-4% increase within this category during the forecast period.

This comprehensive intelligence report delves into global procurement strategies, offering valuable insights into pricing models, supplier selection criteria, and category management objectives.

Unlocking Growth Opportunities

To unlock incremental growth and leverage spend momentum, it is essential to understand regional spend growth and demand analysis. With the graphic design market witnessing an incremental spend of approximately USD 8.57 billion, specific regions like North America, Europe, and APAC emerge as influential contributors due to their robust supplier bases and escalating demand.

This procurement report conducts a comprehensive growth analysis, shedding light on factors that drive or hinder growth in individual geographies. It also identifies lucrative opportunities for both buyers and suppliers, providing insights into spend growth, regional segmentation, and category spend analysis across regions such as North America, South America, APAC, Europe, Middle East, and Africa.

Exploring Pricing Trends

Within in-depth market analysis, the report thoroughly explores diverse pricing models, meticulously assessing their advantages and limitations. This report’s specialized pricing section presents insights into category prices across significant regions such as North America, South America, Europe, MEA, and APAC.

Furthermore, this report provides a comprehensive description of available discounts on category prices, empowering businesses to identify and capitalize on cost-saving opportunities. By combining these elements, the report delivers sophisticated market intelligence, enabling informed pricing decisions in a competitive landscape.

Total Cost of Ownership (TCO) and Supplier Bargaining Power

Understanding the total cost of ownership (TCO) structure is crucial in procurement decisions. This report offers comprehensive insights into TCO, elaborating on supplier-side costs and buyer-side costs. By considering TCO beyond the initial purchase price, businesses can optimize their investment decisions.

Additionally, the report delves into supplier margins within the supply chain, providing valuable insights for informed strategic sourcing decisions.

Sustainability practices

The report focuses on multiple sustaibility practices present within the category and major vendors adopting such sustaibaility practices on a global scale.

Category Management Objectives and Strategic Cost-Saving Levers

The report provides a detailed insight into the most adopted procurement practices/strategies by buyers across industries.

Supplier Selection Criteria and Market Vendors

Selecting the right suppliers is critical for meeting sourcing needs. This report highlights key supplier selection criteria, empowering businesses to make informed decisions and forge strategic partnerships.

Additionally, it provides insights into major market vendors, including Pentagram, MetaDesign Solutions, Polar Creative, Xhilarate Inc., Landor & Fitch, Wolff Olins, McFaul & Day, ManyPixels

Table of Contents

1 Executive Summary
1.1 Executive Summary
  • Spend in 2022/Spend by region 2027
  • Cost structure/pricing outlook/margins by supplier type
  • Best practices and supplier KPIs
  • Industry Risks
2 Market Insights
2.1 Global category spend - global category spend and spend growth
2.2 Spend segmentation by region - regional spend 2022 and 2027
2.3 Regional influence on global spend
3 Category Pricing Insights
3.1 Pricing - Pricing of the category
3.2 Discounts on prices
3.3 Pricing outlook
3.4 Supplier cost structure - Cost Structure
3.5 Overview of pricing models
3.6 Comparison of pricing models
4 Cost-saving Opportunities
4.1 Cost-saving levers
4.2 Quantifying cost-saving opportunities
4.3 Quantifying cost savings by negotiation strategies
  • Tactical Cost savings levers
  • Strategic Cost saving levers
5 Best Practices
5.1 Procurement excellence best practices - Procurement excellence strategy and Supplier Relationship Management
5.2 Procurement best practices
5.3 Sustainability practices - Sustainability: Impact on the category/Sustainability best practices
6 Category Ecosystem
6.1 Market favorability index for suppliers
6.2 Threat of rivalry
6.3 Buyer power
6.4 Supplier power
6.5 Threat of new entrants
6.6 Threat of substitutes
7 Category Management Strategy
7.1 Strategy objectives - Objectives
7.2 Supplier and buyer KPI's - KPI dashboard
7.3 Outsourcing category management activities - Category management enablers
7.4 Risk management - Risk management matrix
8 Category Management Enablers
8.1 Procurement organization - Procurement model
8.2 Category enablers - Technology Adoption
9 Suppliers Selection
9.1 RFx essentials - Rfx questions overview
9.2 Supplier selection criteria - Supplier selection criteria importance
9.3 Service level agreement - Service level agreement terms
9.4 Incumbent supplier evaluation metrics - Supplier performance benchmarking criteria
10 Suppliers under Coverage
10.1 Suppliers covered
10.2 Market positioning of suppliers - Market Positioning matrix
  • Supplier profiling 1 (Revenue, Headquarters, Operating Profit, Market Presence, Structure provided)
  • Supplier profiling 2 (Revenue, Headquarters, Operating Profit, Market Presence, Structure provided)
  • Supplier profiling 3 ((Revenue, Headquarters, Operating Profit, Market Presence, Structure provided)
  • Supplier profiling 4 (Revenue, Headquarters, Operating Profit, Market Presence, Structure provided)
  • Supplier profiling 5 (Revenue, Headquarters, Operating Profit, Market Presence, Structure provided)
11 US Market Insights
11.1 Category spend in the US - Category spend and spend growth in the US
11.2 Pricing outlook in the US
11.3 Overview of best practices in the US - Procurement excellence strategy and SRM
11.4 US supply market overview
11.5 Market positioning of suppliers
12 Category Scope
12.1 Category scope
13 Appendix
13.1 List of abbreviations
13.2 Key notes

Executive Summary

The publisher recognizes the following companies as the key players in the global graphic design market: Pentagram, MetaDesign Solutions, Polar Creative, Xhilarate Inc., Landor & Fitch, Wolff Olins, McFaul & Day, ManyPixels

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is growing demand from digital marketing, print and online publication, e-commerce.”

According to the report, one of the major drivers for this market is the increasing demand for product packaging design, digital storefronts, and visual elements in the e-commerce sector.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to analysis of the key vendors.

Companies Mentioned

  • Pentagram
  • MetaDesign Solutions
  • Polar Creative
  • Xhilarate Inc.
  • Landor & Fitch
  • Wolff Olins
  • McFaul & Day
  • ManyPixels

Methodology

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