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India Probiotic Market, By Region, Competition, Forecast & Opportunities, 2020-2030F

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    Report

  • 85 Pages
  • July 2025
  • Region: India
  • TechSci Research
  • ID: 5900278
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The India Probiotic Market was valued at USD 2.14 Billion in 2024, and is expected to reach USD 6.72 Billion by 2030, rising at a CAGR of 21.01%. The market is witnessing rapid expansion due to rising consumer focus on digestive health, lifestyle changes, and increased consumption of functional foods. Urban populations are driving demand through the adoption of probiotic-rich items such as yogurt, drinks, and dietary supplements. The surge in e-commerce platforms and enhanced availability in organized retail channels have further accelerated product accessibility. Influences from Western dietary habits and growing awareness of gut microbiome health are also key contributors to this upward trend. As consumers seek preventive health solutions, probiotics are becoming a preferred choice in daily nutrition, especially among health-conscious millennials.

Key Market Challenges

Lack of Awareness and Education Among Consumers

A major challenge confronting the India probiotic market is the limited consumer awareness regarding the benefits of probiotics, particularly in rural and semi-urban regions. While urban consumers are increasingly embracing probiotic-rich foods, a large segment of the population remains unfamiliar with how probiotics aid in digestion, immunity, and gut health. This knowledge gap hinders product adoption and restricts market growth beyond urban centers. Traditional dietary habits and skepticism toward processed functional foods further compound the challenge. To address this, companies must focus on targeted education campaigns that highlight the science-backed health benefits of probiotics. Building trust through transparent labeling, clinical endorsements, and outreach programs will be vital in expanding consumer acceptance in underserved regions.

Key Market Trends

Surge in Plant-Based Probiotic Products

A rising trend within the India probiotic market is the growing demand for plant-based probiotic products. With more consumers adopting vegan lifestyles or seeking dairy-free alternatives due to lactose intolerance and ethical concerns, the market is seeing a shift toward non-dairy probiotic options. Companies are responding with innovative formulations using coconut, soy, almond, and oats as the base for probiotic beverages and snacks. These products offer similar gut health benefits while aligning with environmentally sustainable and cruelty-free consumer values. The trend is especially popular among millennials and health-conscious buyers who value clean-label, natural, and allergen-free products. As awareness of plant-based nutrition rises, manufacturers are expanding their dairy-free probiotic lines to capture this evolving segment.

Key Market Players

  • Drums Food International (Epigamia)
  • Gujarat Cooperative Milk Marketing Federation
  • Heritage Foods Limited
  • Mother Dairy Fruits and Vegetables Pvt. Ltd.
  • Milkmantra Dairy Pvt. Ltd.
  • Milky Mist Dairy
  • Nestlé India Ltd.
  • Danone India Pvt. Ltd. (Yakult)
  • Dr. Reddy’s Laboratories Ltd.
  • Tablets India Ltd.

Report Scope:

In this report, the India Probiotic Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Probiotic Market, By Product Type:

  • Probiotic Curd
  • Probiotic Drinks
  • Probiotic Yogurt

India Probiotic Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

India Probiotic Market, By Region:

  • North
  • South
  • East
  • West

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Probiotic Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. India Probiotic Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Probiotic Curd, Probiotic Drinks, Probiotic Yogurt)
5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. India Probiotic Curd Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Distribution Channel
7. India Probiotic Drinks Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
8. India Probiotic Yogurt Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
9. Market Dynamics
9.1. Drivers
9.2. Challenges
10. Market Trends & Developments
10.1. Merger & Acquisition (If Any)
10.2. Product Launches (If Any)
10.3. Recent Developments
11. Porters Five Forces Analysis
11.1. Competition in the Industry
11.2. Potential of New Entrants
11.3. Power of Suppliers
11.4. Power of Customers
11.5. Threat of Substitute Products
12. India Economic Profile
13. Competitive Landscape
13.1. Company Profiles
13.1.1. Drums Food International (Epigamia)
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Gujarat Cooperative Milk Marketing Federation
13.1.3. Heritage Foods Limited
13.1.4. Mother Dairy Fruits and Vegetables Pvt. Ltd.
13.1.5. Milkmantra Dairy Pvt. Ltd.
13.1.6. Milky Mist Dairy
13.1.7. Nestlé India Ltd.
13.1.8. Danone India Pvt. Ltd. (Yakult)
13.1.9. Dr. Reddy’s Laboratories Ltd.
13.1.10. Tablets India Ltd.
14. Strategic Recommendations15. About the Publisher & Disclaimer

Companies Mentioned

  • Drums Food International (Epigamia)
  • Gujarat Cooperative Milk Marketing Federation
  • Heritage Foods Limited
  • Mother Dairy Fruits and Vegetables Pvt. Ltd.
  • Milkmantra Dairy Pvt. Ltd.
  • Milky Mist Dairy
  • Nestlé India Ltd.
  • Danone India Pvt. Ltd. (Yakult)
  • Dr. Reddy’s Laboratories Ltd.
  • Tablets India Ltd.

Table Information