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Video Game Advertising Global Market Insights 2023, Analysis and Forecast to 2028, by Market Participants, Regions, Technology, Application, Product Type

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    Report

  • 122 Pages
  • November 2023
  • Region: Global
  • Prof Research
  • ID: 5900655

Quick Summary:

In an increasingly digital age, the global video game advertising market stands at the forefront of innovative marketing strategies, powering growth and fostering unique avenues for brand engagement. This comprehensive report gives a detailed overview of the market size, including trends that indicate its evolution over the past few years, along with an insightful forecast highlighting growth projections towards the end of this decade.

Our in-depth analysis covers key geographic locations from North America to Asia & Pacific, Europe, South America, and MEA. It encapsulates the market dynamics in leading nations such as the United States, China, India, Germany, France, UK, among others. Furthermore, the report delves deep into the competitor scenario, featuring profiles of significant global players in the video game advertising realm and their performance. It provides an extensive segmentation study of application and types, making a strong case for businesses to invest in this diverse and promising market.

This report describes the global market size of Video Game Advertising from 2018 to 2022 and its CAGR from 2018 to 2022, and also forecasts its market size to the end of 2028 and its CAGR from 2023 to 2028.

For the geography segment, regional supply, demand, major players, price is presented from 2018 to 2028.

This report covers the following regions:

  • North America
  • South America
  • Asia & Pacific
  • Europe
  • MEA

The key countries for each region are also included such as the United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

For the competitor segment, the report includes global key players of Video Game Advertising as well as some small players.

The information for each competitor includes:

  • Company Profile
  • Business Information
  • SWOT Analysis
  • Revenue, Gross Margin and Market Share

Applications Segment:

  • Commercial
  • Service Industry
  • Manufacturing Industry
  • Others

Types Segment:

  • Reward-Based Video Game Advertising
  • Banner Video Game Advertising
  • Native Video Game Advertising

Companies Covered:

  • BrightRoll
  • Flurry
  • Google
  • InMobi
  • AppNexus
  • Byyd
  • Fiksu
  • IAD
  • Kiip
  • Matomy Media
  • Millennial Media
  • Platform One
  • MobPartner
  • MoPub

Base Year: 2023
Historical Data: from 2018 to 2022
Forecast Data: from 2023 to 2028



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Table of Contents


Chapter 1 Executive SummaryChapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method

Chapter Four Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users

Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
5.6 COVID-19 Impact

Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Video Game Advertising Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users

Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics

Chapter 8 Historical and Forecast Video Game Advertising Market in North America (2018-2028)
8.1 Video Game Advertising Market Size
8.2 Video Game Advertising Market by End Use
8.3 Competition by Players/Suppliers
8.4 Video Game Advertising Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico

Chapter 9 Historical and Forecast Video Game Advertising Market in South America (2018-2028)
9.1 Video Game Advertising Market Size
9.2 Video Game Advertising Market by End Use
9.3 Competition by Players/Suppliers
9.4 Video Game Advertising Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Video Game Advertising Market in Asia & Pacific (2018-2028)
10.1 Video Game Advertising Market Size
10.2 Video Game Advertising Market by End Use
10.3 Competition by Players/Suppliers
10.4 Video Game Advertising Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southeast Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Video Game Advertising Market in Europe (2018-2028)
11.1 Video Game Advertising Market Size
11.2 Video Game Advertising Market by End Use
11.3 Competition by Players/Suppliers
11.4 Video Game Advertising Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Video Game Advertising Market in MEA (2018-2028)
12.1 Video Game Advertising Market Size
12.2 Video Game Advertising Market by End Use
12.3 Competition by Players/Suppliers
12.4 Video Game Advertising Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Video Game Advertising Market (2018-2023)
13.1 Video Game Advertising Market Size
13.2 Video Game Advertising Market by End Use
13.3 Competition by Players/Suppliers
13.4 Video Game Advertising Market Size by Type
Chapter 14 Global Video Game Advertising Market Forecast (2023-2028)
14.1 Video Game Advertising Market Size Forecast
14.2 Video Game Advertising Application Forecast
14.3 Competition by Players/Suppliers
14.4 Video Game Advertising Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 BrightRoll
15.1.1 Company Profile
15.1.2 Main Business and Video Game Advertising Information
15.1.3 SWOT Analysis of BrightRoll
215.1.4 BrightRoll Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.2 Flurry
15.2.1 Company Profile
15.2.2 Main Business and Video Game Advertising Information
15.2.3 SWOT Analysis of Flurry
215.2.4 Flurry Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.3 Google
15.3.1 Company Profile
15.3.2 Main Business and Video Game Advertising Information
15.3.3 SWOT Analysis of Google
215.3.4 Google Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.4 InMobi
15.4.1 Company Profile
15.4.2 Main Business and Video Game Advertising Information
15.4.3 SWOT Analysis of InMobi
215.4.4 InMobi Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.5 AppNexus
15.5.1 Company Profile
15.5.2 Main Business and Video Game Advertising Information
15.5.3 SWOT Analysis of AppNexus
215.5.4 AppNexus Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.6 Byyd
15.6.1 Company Profile
15.6.2 Main Business and Video Game Advertising Information
15.6.3 SWOT Analysis of Byyd
215.6.4 Byyd Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.7 Fiksu
15.7.1 Company Profile
15.7.2 Main Business and Video Game Advertising Information
15.7.3 SWOT Analysis of Fiksu
215.7.4 Fiksu Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.8 IAD
15.8.1 Company Profile
15.8.2 Main Business and Video Game Advertising Information
15.8.3 SWOT Analysis of IAD
215.8.4 IAD Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.9 Kiip
15.9.1 Company Profile
15.9.2 Main Business and Video Game Advertising Information
15.9.3 SWOT Analysis of Kiip
215.9.4 Kiip Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.10 Matomy Media
15.10.1 Company Profile
15.10.2 Main Business and Video Game Advertising Information
15.10.3 SWOT Analysis of Matomy Media
215.10.4 Matomy Media Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.11 Millennial Media
15.11.1 Company Profile
15.11.2 Main Business and Video Game Advertising Information
15.11.3 SWOT Analysis of Millennial Media
215.11.4 Millennial Media Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.12 Platform One
15.12.1 Company Profile
15.12.2 Main Business and Video Game Advertising Information
15.12.3 SWOT Analysis of Platform One
215.12.4 Platform One Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.13 MobPartner
15.13.1 Company Profile
15.13.2 Main Business and Video Game Advertising Information
15.13.3 SWOT Analysis of MobPartner
215.13.4 MobPartner Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
15.14 MoPub
15.14.1 Company Profile
15.14.2 Main Business and Video Game Advertising Information
15.14.3 SWOT Analysis of MoPub
215.14.4 MoPub Video Game Advertising Revenue, Gross Margin and Market Share (2018-2023)
Tables and Figures
Table Abbreviation and Acronyms
Table Research Scope of Video Game Advertising Report
Table Data Sources of Video Game Advertising Report
Table Major Assumptions of Video Game Advertising Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Video Game Advertising Picture
Table Video Game Advertising Classification
Table Video Game Advertising Applications
Table Drivers of Video Game Advertising Market
Table Restraints of Video Game Advertising Market
Table Opportunities of Video Game Advertising Market
Table Threats of Video Game Advertising Market
Table COVID-19 Impact For Video Game Advertising Market
Table Raw Materials Suppliers
Table Different Production Methods of Video Game Advertising
Table Cost Structure Analysis of Video Game Advertising
Table Key End Users
Table Latest News of Video Game Advertising Market
Table Merger and Acquisition
Table Planned/Future Project of Video Game Advertising Market
Table Policy of Video Game Advertising Market
Table 2018-2028 North America Video Game Advertising Market Size
Figure 2018-2028 North America Video Game Advertising Market Size and CAGR
Table 2018-2028 North America Video Game Advertising Market Size by Application
Table 2018-2023 North America Video Game Advertising Key Players Revenue
Table 2018-2023 North America Video Game Advertising Key Players Market Share
Table 2018-2028 North America Video Game Advertising Market Size by Type
Table 2018-2028 United States Video Game Advertising Market Size
Table 2018-2028 Canada Video Game Advertising Market Size
Table 2018-2028 Mexico Video Game Advertising Market Size
Table 2018-2028 South America Video Game Advertising Market Size
Figure 2018-2028 South America Video Game Advertising Market Size and CAGR
Table 2018-2028 South America Video Game Advertising Market Size by Application
Table 2018-2023 South America Video Game Advertising Key Players Revenue
Table 2018-2023 South America Video Game Advertising Key Players Market Share
Table 2018-2028 South America Video Game Advertising Market Size by Type
Table 2018-2028 Brazil Video Game Advertising Market Size
Table 2018-2028 Argentina Video Game Advertising Market Size
Table 2018-2028 Chile Video Game Advertising Market Size
Table 2018-2028 Peru Video Game Advertising Market Size
Table 2018-2028 Asia & Pacific Video Game Advertising Market Size
Figure 2018-2028 Asia & Pacific Video Game Advertising Market Size and CAGR
Table 2018-2028 Asia & Pacific Video Game Advertising Market Size by Application
Table 2018-2023 Asia & Pacific Video Game Advertising Key Players Revenue
Table 2018-2023 Asia & Pacific Video Game Advertising Key Players Market Share
Table 2018-2028 Asia & Pacific Video Game Advertising Market Size by Type
Table 2018-2028 China Video Game Advertising Market Size
Table 2018-2028 India Video Game Advertising Market Size
Table 2018-2028 Japan Video Game Advertising Market Size
Table 2018-2028 South Korea Video Game Advertising Market Size
Table 2018-2028 Southeast Asia Video Game Advertising Market Size
Table 2018-2028 Australia Video Game Advertising Market Size
Table 2018-2028 Europe Video Game Advertising Market Size
Figure 2018-2028 Europe Video Game Advertising Market Size and CAGR
Table 2018-2028 Europe Video Game Advertising Market Size by Application
Table 2018-2023 Europe Video Game Advertising Key Players Revenue
Table 2018-2023 Europe Video Game Advertising Key Players Market Share
Table 2018-2028 Europe Video Game Advertising Market Size by Type
Table 2018-2028 Germany Video Game Advertising Market Size
Table 2018-2028 France Video Game Advertising Market Size
Table 2018-2028 United Kingdom Video Game Advertising Market Size
Table 2018-2028 Italy Video Game Advertising Market Size
Table 2018-2028 Spain Video Game Advertising Market Size
Table 2018-2028 Belgium Video Game Advertising Market Size
Table 2018-2028 Netherlands Video Game Advertising Market Size
Table 2018-2028 Austria Video Game Advertising Market Size
Table 2018-2028 Poland Video Game Advertising Market Size
Table 2018-2028 Russia Video Game Advertising Market Size
Table 2018-2028 MEA Video Game Advertising Market Size
Figure 2018-2028 MEA Video Game Advertising Market Size and CAGR
Table 2018-2028 MEA Video Game Advertising Market Size by Application
Table 2018-2023 MEA Video Game Advertising Key Players Revenue
Table 2018-2023 MEA Video Game Advertising Key Players Market Share
Table 2018-2028 MEA Video Game Advertising Market Size by Type
Table 2018-2028 Egypt Video Game Advertising Market Size
Table 2018-2028 Israel Video Game Advertising Market Size
Table 2018-2028 South Africa Video Game Advertising Market Size
Table 2018-2028 Gulf Cooperation Council Countries Video Game Advertising Market Size
Table 2018-2028 Turkey Video Game Advertising Market Size
Table 2018-2023 Global Video Game Advertising Market Size by Region
Table 2018-2023 Global Video Game Advertising Market Size Share by Region
Table 2018-2023 Global Video Game Advertising Market Size by Application
Table 2018-2023 Global Video Game Advertising Market Share by Application
Table 2018-2023 Global Video Game Advertising Key Vendors Revenue
Figure 2018-2023 Global Video Game Advertising Market Size and Growth Rate
Table 2018-2023 Global Video Game Advertising Key Vendors Market Share
Table 2018-2023 Global Video Game Advertising Market Size by Type
Table 2018-2023 Global Video Game Advertising Market Share by Type
Table 2023-2028 Global Video Game Advertising Market Size by Region
Table 2023-2028 Global Video Game Advertising Market Size Share by Region
Table 2023-2028 Global Video Game Advertising Market Size by Application
Table 2023-2028 Global Video Game Advertising Market Share by Application
Table 2023-2028 Global Video Game Advertising Key Vendors Revenue
Figure 2023-2028 Global Video Game Advertising Market Size and Growth Rate
Table 2023-2028 Global Video Game Advertising Key Vendors Market Share
Table 2023-2028 Global Video Game Advertising Market Size by Type
Table 2023-2028 Video Game Advertising Global Market Share by Type

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • BrightRoll
  • Flurry
  • Google
  • InMobi
  • AppNexus
  • Byyd
  • Fiksu
  • IAD
  • Kiip
  • Matomy Media
  • Millennial Media
  • Platform One
  • MobPartner
  • MoPub
  • Tapjoy
  • SpotXchange
  • Tremor Video
  • TubeMogul

Methodology

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