According to this report, the Europe media planning and buying market is projected to grow at a CAGR of 2% between 2023 and 2028 to reach a value of USD 117.36 billion by 2028. Aided by the surging need for flexible educational solutions and the broadening scope of mobile e-learning across a variety of sectors, the market is expected to grow significantly by 2028.
Mobile e-learning or m-learning involves educational programs delivered through electronic devices like smartphones and tablets. It incorporates various activities like online classes, virtual lectures, and educational applications. Mobile e-learning plays a key role in enhancing lifelong education, extending the reach of educational resources, and promoting individualised learning experiences.
The rising preference for adaptable learning platforms is significantly driving the Europe media planning and buying market growth. Amidst an ongoing digital transformation, there has been a substantial shift towards learning models that can be tailored to the learner's pace and schedule, leading to an increase in the uptake of mobile e-learning solutions. Moreover, the onset of the COVID-19 pandemic has accelerated this trend as traditional classroom-based education was replaced by digital learning due to the enforcement of lockdown measures and social distancing regulations.
The growing applicability of mobile e-learning in numerous sectors also plays a significant role in fuelling the Europe media planning and buying market expansion. In the corporate world, mobile e-learning is extensively employed for employee training and professional development, providing organisations with a cost-effective and efficient solution for continuous employee learning. In academia, mobile e-learning complements conventional classroom teaching, supporting distance and lifelong learning programmes.
Furthermore, the advent of gamified learning experiences is bolstering the Europe media planning and buying market demand. Gamification involves incorporating game design elements in non-gaming contexts, which in this case, is the learning process. By merging game mechanics with educational content, educators can significantly increase learner engagement and motivation, thus enhancing learning outcomes. As a result, the demand for gamified mobile e-learning solutions is growing across Europe.
Additionally, the increasing demand for lifelong learning solutions, particularly amongst working professionals, is leading to an amplified focus on mobile e-learning as a viable platform for continuing education. With an aging workforce and the rapid evolution of skills required in the job market, lifelong learning has become a necessity, and mobile e-learning has emerged as a key facilitator in this regard, thereby increasing the Europe media planning and buying market development.
The high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in this market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of these reports today.
The analyst always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Mobile e-learning or m-learning involves educational programs delivered through electronic devices like smartphones and tablets. It incorporates various activities like online classes, virtual lectures, and educational applications. Mobile e-learning plays a key role in enhancing lifelong education, extending the reach of educational resources, and promoting individualised learning experiences.
The rising preference for adaptable learning platforms is significantly driving the Europe media planning and buying market growth. Amidst an ongoing digital transformation, there has been a substantial shift towards learning models that can be tailored to the learner's pace and schedule, leading to an increase in the uptake of mobile e-learning solutions. Moreover, the onset of the COVID-19 pandemic has accelerated this trend as traditional classroom-based education was replaced by digital learning due to the enforcement of lockdown measures and social distancing regulations.
The growing applicability of mobile e-learning in numerous sectors also plays a significant role in fuelling the Europe media planning and buying market expansion. In the corporate world, mobile e-learning is extensively employed for employee training and professional development, providing organisations with a cost-effective and efficient solution for continuous employee learning. In academia, mobile e-learning complements conventional classroom teaching, supporting distance and lifelong learning programmes.
Furthermore, the advent of gamified learning experiences is bolstering the Europe media planning and buying market demand. Gamification involves incorporating game design elements in non-gaming contexts, which in this case, is the learning process. By merging game mechanics with educational content, educators can significantly increase learner engagement and motivation, thus enhancing learning outcomes. As a result, the demand for gamified mobile e-learning solutions is growing across Europe.
Additionally, the increasing demand for lifelong learning solutions, particularly amongst working professionals, is leading to an amplified focus on mobile e-learning as a viable platform for continuing education. With an aging workforce and the rapid evolution of skills required in the job market, lifelong learning has become a necessity, and mobile e-learning has emerged as a key facilitator in this regard, thereby increasing the Europe media planning and buying market development.
Market Segmentation
The market can be divided based on type, enterprise size, application, and country.Market Breakup by Type
- Traditional
- Digital
Market Breakup by Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Application
- FMCG
- BFSI
- Automotive
- IT and Telecom
- Education
- Healthcare
- Food and Beverage
- Media and Entertainment
- Others
Market Breakup by Country
- United Kingdom
- Germany
- France
- Italy
- Others
Competitive Landscape
This report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the Europe media planning and buying companies. Some of the major key players explored in this report are as follows:- Havas Media Group
- Starcom Worldwide, Inc.
- Wavemaker Global Limited
- Mediabrands Worldwide, Inc.
- Mediaplus Group
- Others
About the Analyst
Acquire unparalleled access to critical industry insights with our comprehensive market research reports, meticulously prepared by a team of seasoned experts. These reports are designed to equip decision-makers with an in-depth understanding of prevailing market trends, competitive landscapes, and growth opportunities.The high-quality, data-driven analyses provide the essential framework for organisations seeking to make informed and strategic decisions in an increasingly complex and rapidly evolving business environment. By investing in this market research reports, you can ensure your organisation remains agile, proactive, and poised for success in today's competitive market.
Don't miss the opportunity to elevate your business intelligence and fortify your strategic planning. Secure your organisation's future success by acquiring one of these reports today.
The analyst always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market11 Cost Analysis13 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Europe Media Planning and Buying Market Analysis
9 Regional Analysis
10 Market Dynamics
12 Competitive Landscape
List of Key Figures and Tables
Companies Mentioned
- Havas Media Group
- Starcom Worldwide Inc.
- Wavemaker Global Limited
- Mediabrands Worldwide Inc.
- Mediaplus Group
Methodology
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Table Information
Report Attribute | Details |
---|---|
No. of Pages | 185 |
Published | October 2023 |
Forecast Period | 2023 - 2028 |
Estimated Market Value ( USD | $ 105.92 Billion |
Forecasted Market Value ( USD | $ 117.36 Billion |
Compound Annual Growth Rate | 2.0% |
Regions Covered | Europe |
No. of Companies Mentioned | 5 |