Custom T-shirt Printing Market Report and Forecast 2025-2034

The global custom t-shirt printing market attained a value of USD 4.07 Billion in 2024. The market is estimated to grow at a CAGR of 9.40% between 2025 and 2034, to reach a value of USD 9.99 Billion by 2034.

Custom T-shirt Printing Market Growth Rate

Custom t-shirt printing allows users to personalize clothing with designs and colours, offering a unique experience. Its affordability, speed, and satisfaction enhance the market growth. The fashion industry's prosperity, driven by rising disposable income, urbanization, and celebrity influence, fuels demand. Increased awareness of customization benefits, like diverse designs and enhanced personalization, drives the custom t-shirt printing market growth.

With India's rising disposable income, PIB reports the Gross National Disposable Income (GNDI) for 2022-23 at INR 273.99 lakh crore, up from INR 239.25 lakh crore in 2021-22, indicating a 14.5% growth. This favours the demand for innovative and personalised apparel, including custom t-shirt and its printing.

Key Trends and Developments

The rise of digital printing, thriving e-commerce sector, focus on sustainability, and on-demand printing are the major trends impacting the custom t-shirt printing market growth.

January 19, 2024

Big Frog Custom T-shirts & More opened in Austin, offering custom apparel like T-shirts, bags, and accessories, with various printing services and free design assistance.

November 21, 2023

Off/Script, a platform driven by community collaboration and focusing on AI-generated merchandise, introduced a mobile application enabling users to conceive, share, and monetize product prototypes, spanning various categories such as clothing and electronics.

March 28, 2022

Delta Apparel, Inc. expanded its digital print business with advanced technology to meet market demands, collaborating with Fanatics. This innovation revolutionized the made-to-order model, ensuring quality and print standards for real-time licensed sports merchandise.

December 15, 2020

Amazon launched Made for You, allowing customers to create personalized clothing like custom T-shirts tailored to individual measurements. Unlike scanning apps, users provided height, weight, body style, and photos for precise fitting.

Rise of digital printing

DTG (Direct-to-Garment) and DTF (Direct-to-Film) digital printing methods are increasingly favoured, offering quicker turnaround, reduced costs for small orders, and superior fabric printing compared to traditional methods.

Thriving e-commerce sector

Online platforms now simplify custom t-shirt design and ordering. With user-friendly interfaces and on-demand printing, customization is swift, leading to expedited delivery.

Focus on sustainability

The demand for sustainable practices in t-shirt printing grows as eco-conscious consumers favour organic materials, water-based inks, and energy-efficient methods.

On-demand printing rises

Subscriptions for curated designs with on-demand printing are gaining popularity, providing regular custom t-shirts for individuals seeking fresh, personalised apparel.

Custom T-shirt Printing Market Trends

Personalisation is increasing, meeting the need for distinct designs reflecting individual identities. Sustainability is growing, emphasizing eco-friendly materials and processes. Technology integration is leading to the adoption of advanced printing techniques like DTG and sublimation.

On-demand services cater to specialized markets, while e-commerce broadens reach. Fashion partnerships and customization tools enrich offerings, targeting specific interests like sports teams and fandoms.

Custom T-shirt Printing Industry Segmentation

“Custom T-shirt Printing Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Design

• Graphic Design
• Artwork

Market Breakup by Printing Technique

• Screen Printing
• Digital Printing
• Plot Printing

Market Breakup by Sales Channel

• Online
• Offline

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Custom T-shirt Printing Market Share

Graphic design enjoys substantial demand, as it can enhance the appeal of custom t-shirts with visually appealing designs, attracting attention, and making them more desirable to consumers.

Graphic design elevates custom t-shirts by enhancing visual attractiveness, expressing brand identity, allowing for personalization, setting them apart in the market, and serving as an effective communication tool.

Artwork fosters creativity, individuality, emotional connections, storytelling, cultural reflection, and perceived value, attracting collectors and enthusiasts.

Online orders have recorded a substantial growth as online channels provide customers with the ability to design and purchase t-shirts from any location with internet connectivity, offering convenience and a user-friendly experience.

Online custom t-shirt printing provides convenience, global accessibility, cost-effectiveness, personalization, and analytics. Customers can design and purchase from anywhere, while businesses can reach wider audiences with competitive pricing and robust customization options.

Offline printing offers personalized service, tangible experiences, immediate access to products, community engagement, and enhanced brand visibility through physical stores.

Leading Companies in the Custom T-shirt Printing Market

The companies serve as creative platforms for customizing clothing, accessories, and other items.

CafePress Inc.

Established in 1999, CafePress operates as an online retailer specializing in customizable merchandise, headquartered in Louisville, Kentucky. It offers a diverse range of products, enabling customers to craft unique designs, spanning apparel to home decor.

Real Thread, Inc.

Founded in 2008 in Orlando, Florida, Real Thread specializes in high-quality custom apparel printing, prioritizing excellence, and innovation. It caters to businesses, events, and organizations nationwide.

CustomInk, LLC

Established in 2000, CustomInk leads the market in personalized apparel and accessories. Based in Fairfax, Virginia, it provides a user-friendly online platform for customers to design and order customized merchandise for various needs.

Printful Inc.

Printful, founded in 2013, operates as a print-on-demand drop shipping and fulfilment company in Charlotte, North Carolina. It offers a comprehensive solution for businesses seeking to create and sell custom-designed products with minimal initial investment.

Other players in the custom t-shirt printing market are Spreadshirt, Inc., RushOrderTees, Big Frog Custom T-Shirts, Threadbird, VistaPrint, and UberPrints, Inc., among others.

Custom T-shirt Printing Market Analysis by Region

Asia Pacific dominates the market, fuelled by consumer demand for unique and personalized clothing, reflecting individuality and self-expression.

In Asia Pacific, the rapid surge of social media plays a vital role in promoting premium custom t-shirts. According to market analysis, the increasing adoption of custom t-shirt printing in advertising amplifies company branding, driving higher revenues.

In 2022, the World Bank noted that women comprised 51.4% of Japan's population, while men represented 49%, fuelling demand in the custom t-shirt market.

In Europe, the expanding online retail sector enhances consumer convenience through improved accessibility, design standards, and doorstep delivery of custom t-shirt printing, marking significant industry trends.