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Teeth Whitening Products Market Report by Product, End User, Distribution Channel, and Region 2024-2032

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    Report

  • 142 Pages
  • August 2024
  • Region: Global
  • IMARC Group
  • ID: 5901600
The global teeth whitening products market size reached US$ 5.7 Billion in 2023. Looking forward, the publisher expects the market to reach US$ 8.3 Billion by 2032, exhibiting a growth rate (CAGR) of 4.26% during 2023-2032.

Teeth whitening products refer to various chemical products used for restoring the natural shade of the teeth or whiten the tooth enamel. Surface whiteners, toothpastes, strips, gels, rinses, paint-on films, dental scalers, chewing gums, and whitening kits are some of the most commonly used teeth whitening products. They are usually manufactured using chlorine and bleaches and assist in removing the surface stains chemically or physically to change the color of the teeth. They are also effective in removing the traces of tobacco, caffeine and other contaminants that permanently discolor or damage the teeth.

The rising consciousness regarding oral hygiene among the masses represents one of the key factors driving the growth of the market. With the rising consumption of tea, coffee, tobacco and alcoholic beverages, consumers across the globe are increasingly experiencing discoloration of teeth and other tooth-related problems. This has driven the demand for cosmetic dentistry and teeth whitening products for self-grooming and maintaining the overall aesthetics. Additionally, various product innovations, such as the development of natural and herbal variants with instant results, are acting as other growth-inducing factors.

These products do not consist of coarse abrasives and have negligible long-term effects on the teeth with therapeutic benefits. In line with this, aggressive promotional activities by product manufacturers and the easy product availability through proliferating e-commerce retail channels are also contributing to the market growth. Other factors, including the convenient availability of over the counter (OTC) teeth whitening products, along with rising expenditure capacities of the consumers, are anticipated to drive the market further.

Key Market Segmentation:

The publisher provides an analysis of the key trends in each sub-segment of the global teeth whitening products market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product, type, end user and distribution channel.

Breakup by Product:

  • Whitening Toothpaste
  • Whitening Strips and Gels
  • Whitening Rinses
  • Others

Breakup by Type:

  • Bleaching Agents
  • Non-Bleaching Agents (Surface Cleaners)

Breakup by End User:

  • Dentists
  • Home Users

Breakup by Distribution Channel:

  • Online
  • Offline

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Johnson & Johnson, Procter & Gamble Company, Unilever Plc and W&H (UK) Ltd.

Key Questions Answered in This Report

1. How big is the global teeth whitening products market?
2. What is the expected growth rate of the global teeth whitening products market during 2024-2032?
3. What are the key factors driving the global teeth whitening products market?
4. What has been the impact of COVID-19 on the global teeth whitening products market?
5. What is the breakup of the global teeth whitening products market based on the product?
6. What is the breakup of the global teeth whitening products market based on the type?
7. What is the breakup of the global teeth whitening products market based on the distribution channel?
8. What are the key regions in the global teeth whitening products market?
9. Who are the key players/companies in the global teeth whitening products market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Teeth Whitening Products Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product
6.1 Whitening Toothpaste
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Whitening Strips and Gels
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Whitening Rinses
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Type
7.1 Bleaching Agents
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Non-Bleaching Agents (Surface Cleaners)
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End User
8.1 Dentists
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Home Users
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Online
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Offline
9.2.1 Market Trends
9.2.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia-Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Church & Dwight Co. Inc.
15.3.1.1 Company Overview
15.3.1.2 Product Portfolio
15.3.1.3 Financials
15.3.1.4 SWOT Analysis
15.3.2 Colgate-Palmolive Company
15.3.2.1 Company Overview
15.3.2.2 Product Portfolio
15.3.2.3 Financials
15.3.2.4 SWOT Analysis
15.3.3 Den-Mat Holdings LLC
15.3.3.1 Company Overview
15.3.3.2 Product Portfolio
15.3.4 Dr. Fresh LLC (High Ridge Brands Co.)
15.3.4.1 Company Overview
15.3.4.2 Product Portfolio
15.3.5 GlaxoSmithKline Plc
15.3.5.1 Company Overview
15.3.5.2 Product Portfolio
15.3.5.3 Financials
15.3.5.4 SWOT Analysis
15.3.6 Henkel AG & Co. KGaA
15.3.6.1 Company Overview
15.3.6.2 Product Portfolio
15.3.6.3 Financials
15.3.6.4 SWOT Analysis
15.3.7 Johnson & Johnson
15.3.7.1 Company Overview
15.3.7.2 Product Portfolio
15.3.7.3 Financials
15.3.7.4 SWOT Analysis
15.3.8 Procter & Gamble Company
15.3.8.1 Company Overview
15.3.8.2 Product Portfolio
15.3.8.3 Financials
15.3.8.4 SWOT Analysis
15.3.9 Unilever Plc
15.3.9.1 Company Overview
15.3.9.2 Product Portfolio
15.3.9.3 Financials
15.3.10 W&H (UK) Ltd.
15.3.10.1 Company Overview
15.3.10.2 Product Portfolio
15.3.10.3 Financials
List of Figures
Figure 1: Global: Teeth Whitening Products Market: Major Drivers and Challenges
Figure 2: Global: Teeth Whitening Products Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Teeth Whitening Products Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: Global: Teeth Whitening Products Market: Breakup by Product (in %), 2023
Figure 5: Global: Teeth Whitening Products Market: Breakup by Type (in %), 2023
Figure 6: Global: Teeth Whitening Products Market: Breakup by End User (in %), 2023
Figure 7: Global: Teeth Whitening Products Market: Breakup by Distribution Channel (in %), 2023
Figure 8: Global: Teeth Whitening Products Market: Breakup by Region (in %), 2023
Figure 9: Global: Teeth Whitening Products (Whitening Toothpaste) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Teeth Whitening Products (Whitening Toothpaste) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Teeth Whitening Products (Whitening Strips and Gels) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Teeth Whitening Products (Whitening Strips and Gels) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Teeth Whitening Products (Whitening Rinses) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Teeth Whitening Products (Whitening Rinses) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Teeth Whitening Products (Others) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Teeth Whitening Products (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Teeth Whitening Products (Bleaching Agents) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Teeth Whitening Products (Bleaching Agents) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Teeth Whitening Products (Non-Bleaching Agents (Surface Cleaners)) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Teeth Whitening Products (Non-Bleaching Agents (Surface Cleaners)) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Teeth Whitening Products (Dentists) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Teeth Whitening Products (Dentists) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Teeth Whitening Products (Home Users) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Teeth Whitening Products (Home Users) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: Global: Teeth Whitening Products (Online) Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: Global: Teeth Whitening Products (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: Global: Teeth Whitening Products (Offline) Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: Global: Teeth Whitening Products (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: North America: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: North America: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: United States: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: United States: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: Canada: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: Canada: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Asia-Pacific: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Asia-Pacific: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: China: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: China: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: Japan: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: Japan: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: India: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: India: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: South Korea: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: South Korea: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Australia: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Australia: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Indonesia: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Indonesia: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Others: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Others: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: Europe: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: Europe: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: Germany: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: Germany: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: France: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: France: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: United Kingdom: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: United Kingdom: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Italy: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Italy: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Spain: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Spain: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Russia: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Russia: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Others: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Others: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Latin America: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Latin America: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Brazil: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Brazil: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Mexico: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Mexico: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Others: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 74: Others: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 75: Middle East and Africa: Teeth Whitening Products Market: Sales Value (in Million US$), 2018 & 2023
Figure 76: Middle East and Africa: Teeth Whitening Products Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 77: Middle East and Africa: Teeth Whitening Products Market: Breakup by Country (in %), 2023
Figure 78: Global: Teeth Whitening Products Industry: SWOT Analysis
Figure 79: Global: Teeth Whitening Products Industry: Value Chain Analysis
Figure 80: Global: Teeth Whitening Products Industry: Porter's Five Forces Analysis
List of Tables
Table 1: Global: Teeth Whitening Products Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Teeth Whitening Products Market Forecast: Breakup by Product (in Million US$), 2024-2032
Table 3: Global: Teeth Whitening Products Market Forecast: Breakup by Type (in Million US$), 2024-2032
Table 4: Global: Teeth Whitening Products Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 5: Global: Teeth Whitening Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 6: Global: Teeth Whitening Products Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Teeth Whitening Products Market: Competitive Structure
Table 8: Global: Teeth Whitening Products Market: Key Players

Companies Mentioned

  • Church & Dwight Co. Inc.
  • Colgate-Palmolive Company
  • Den-Mat Holdings LLC
  • Dr. Fresh LLC (High Ridge Brands Co.)
  • GlaxoSmithKline Plc
  • Henkel AG & Co. KGaA
  • Johnson & Johnson
  • Procter & Gamble Company
  • Unilever Plc
  • W&H (UK) Ltd.

Methodology

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Table Information