The Global Creative Management Platform Market size is expected to reach $1.7 billion by 2030, rising at a market growth of 7.3% CAGR during the forecast period.
Creative solutions provide more capabilities for editing, reviewing, batching, and publishing materials to various distribution channels when connected with digital asset management. Hence, the travel and tourism segment would capture approximately 1/5th share of the market by 2030. Therefore, this integration will have numerous positive effects on tourism. Creating multiple ad variations for campaigns can be redundant, laborious, and time-consuming. A CMP utilizes a template and generates multiple derivatives by autonomously selecting the most appropriate image or video from the digital asset management to include promotional offers and advertisement copy and deliver targeted advertisements to audiences. The travel and tourism segment are expected to expand in the following years. Some of the factors impacting the market are emerging digital transformation, proliferation of multi-channel advertising, and data privacy and compliance issues.
The rapid digital transformation across industries is a significant driver for CMP growth. As businesses shift their marketing efforts online, the demand for tools that facilitate creating and optimizing digital ad creatives continues to rise. Digital transformation in creative management platforms involves adopting advanced technologies and strategies to streamline and enhance creative processes, optimize advertising campaigns, and adapt to the evolving digital landscape. As new technologies and trends emerge, CMPs will continue adapting and offering more powerful creative management and digital advertising solutions, thereby driving the growth of the market. The proliferation of multi-channel advertising has significantly impacted the market. Multi-channel advertising refers to promoting products, services, or content across various digital channels and platforms, such as social media, display ads, email marketing, search engines, and more. The proliferation of multi-channel advertising has driven the demand for CMPs, which offer a comprehensive solution for managing the creative aspects of campaigns across diverse digital channels. As businesses expand their online presence and engage with audiences across various platforms, CMPs play a pivotal role in enhancing the efficiency and effectiveness of multi-channel advertising efforts.
However, Adherence to data privacy regulations, such as CCPA and GDPR, is a significant challenge for CMPs. Ensuring that ad creatives and content comply with these regulations while providing effective personalization is a delicate balance. Data privacy regulations often restrict the collection and use of personal data without explicit consent. While essential for protecting consumer privacy and ensuring responsible data handling, data privacy and compliance regulations adversely affect the market.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Celtra, Inc., Frontify AG, Smartly.io Solutions Oy., Adzymic Pte Ltd., Bynder, Marin Software Incorporated, AdCreative.ai, Bannerflow, Inspired Thinking Group (ITG) Limited, and Adobe, Inc.
Creative solutions provide more capabilities for editing, reviewing, batching, and publishing materials to various distribution channels when connected with digital asset management. Hence, the travel and tourism segment would capture approximately 1/5th share of the market by 2030. Therefore, this integration will have numerous positive effects on tourism. Creating multiple ad variations for campaigns can be redundant, laborious, and time-consuming. A CMP utilizes a template and generates multiple derivatives by autonomously selecting the most appropriate image or video from the digital asset management to include promotional offers and advertisement copy and deliver targeted advertisements to audiences. The travel and tourism segment are expected to expand in the following years. Some of the factors impacting the market are emerging digital transformation, proliferation of multi-channel advertising, and data privacy and compliance issues.
The rapid digital transformation across industries is a significant driver for CMP growth. As businesses shift their marketing efforts online, the demand for tools that facilitate creating and optimizing digital ad creatives continues to rise. Digital transformation in creative management platforms involves adopting advanced technologies and strategies to streamline and enhance creative processes, optimize advertising campaigns, and adapt to the evolving digital landscape. As new technologies and trends emerge, CMPs will continue adapting and offering more powerful creative management and digital advertising solutions, thereby driving the growth of the market. The proliferation of multi-channel advertising has significantly impacted the market. Multi-channel advertising refers to promoting products, services, or content across various digital channels and platforms, such as social media, display ads, email marketing, search engines, and more. The proliferation of multi-channel advertising has driven the demand for CMPs, which offer a comprehensive solution for managing the creative aspects of campaigns across diverse digital channels. As businesses expand their online presence and engage with audiences across various platforms, CMPs play a pivotal role in enhancing the efficiency and effectiveness of multi-channel advertising efforts.
However, Adherence to data privacy regulations, such as CCPA and GDPR, is a significant challenge for CMPs. Ensuring that ad creatives and content comply with these regulations while providing effective personalization is a delicate balance. Data privacy regulations often restrict the collection and use of personal data without explicit consent. While essential for protecting consumer privacy and ensuring responsible data handling, data privacy and compliance regulations adversely affect the market.
Enterprise Type Outlook
Based on enterprise type, the market is classified into SMEs and large enterprises. The SMEs segment acquired a substantial revenue share in the market in 2022. CMPs offer cost-effective solutions that allow SMEs to create and manage ad creatives without needing a large in-house creative team or expensive agency services. This cost efficiency enables SMEs to allocate their budgets more effectively and compete with larger businesses in digital advertising. SMEs expand their reach by using CMPs to manage multi-channel advertising campaigns. The growth of the SME segment is driven by the accessibility and affordability of these platforms, which empower smaller businesses to compete effectively in the digital advertising arena.User Outlook
By user, the market is bifurcated into advertisers & agencies and brands & publishers. In 2022, the brands and publishers segment held the highest revenue share in the market. The segmentation and specific needs of brands and publishers significantly drive the market. Tailoring CMP solutions to meet the unique requirements of the segment can lead to market growth and innovation. Brands often require CMPs that emphasize personalization and audience segmentation capabilities. CMPs should enable brands to create highly targeted ad creatives and content to engage specific customer segments effectively. Publishers often prioritize ad monetization capabilities within CMPs. These platforms should help publishers optimize ad placements, formats, and content to maximize revenue while maintaining a positive user experience.Industry Outlook
On the basis of industry, the market is divided into telecom, retail & e-commerce, gaming, travel & tourism, entertainment, and others. In 2022, the retail and e-commerce segment dominated the market with maximum revenue share. CMP provides retailers with the creative ability to meet diverse inventory needs and develop more pertinent ad variations that perform better with specific audiences. Retailers alter creatives based on consumer personas and purchase paths, continually updating creatives over time.Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. The increasing demand for digital ad enhancements in North America, technology providers continue to innovate and offer solutions that address the evolving needs of advertisers. Additionally, providing robust customer support, data security features, and integrations with popular advertising platforms will be essential for success in this market. Programmatic advertising has gained popularity in North America due to its efficiency and targeting capabilities. Ad enhancement tools that can optimize programmatic ad placements and creative content are in demand.The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Celtra, Inc., Frontify AG, Smartly.io Solutions Oy., Adzymic Pte Ltd., Bynder, Marin Software Incorporated, AdCreative.ai, Bannerflow, Inspired Thinking Group (ITG) Limited, and Adobe, Inc.
Strategies deployed in the Market
- Sep-2023: Marin Software Incorporated collaborated with HubSpot, an American developer and marketer of software products. With this integration, Marin aims to expand campaign success metrics, providing marketers with a comprehensive perspective that goes beyond online interactions and website activities. Additionally, this integration would provide a powerful synergy to get remarkable results.
- Aug-2023: Marin Software Incorporated unveiled two new products Connect and Ascend. Connect transforms data access, analysis, and sharing for marketers, while Ascend streamlines spend allocation across channels for peak performance. Additionally, both products provide performance marketers with unparalleled insights and AI-driven tools to enhance outcomes across performance marketing channels.
- May-2023: Inspired Thinking Group (ITG) Limited acquired ReviewStudio, an online proofing software. Through this acquisition, ITG would be able to expand its footprint in the US and Europe.
- Apr-2022: Smartly.io Solutions Oy entered a partnership with TikTok, a video-sharing app, TikTok Marketing Partner program, to expand their social advertising endeavours across various social platforms. Through this partnership, brands have gained access to a spectrum of TikTok capabilities, encompassing creative automation, streamlined campaign workflows, and robust campaign optimization and reporting tools. Additionally, these capabilities empower scalability, testing, and improved performance.
- Nov-2021: Marin Software Incorporated came into a partnership with CitrusAd, a tech company that dabbles in retail media. Through this partnership, the brands are now able to manage and optimize sponsored products and display ads effortlessly through Marin.
- Aug-2021: Marin Software Incorporated collaborated with Criteo, an advertising company that provides online display advertisements. Through this integration, Marin gains access to Criteo's commerce data and intelligence, aligning with their goal of offering advertisers seamless access to customers throughout their entire journey, from awareness to purchase.
- May-2021: Celtra, Inc. partnered with Pinterest, an American image sharing and social media service. Celtra's partnership with Pinterest facilitates a seamless API integration with Celtra's platform, empowering brands to efficiently generate and disseminate Pinterest advertisements on a large scale using Celtra's Creative Automation solution.
Scope of the Study
Market Segments Covered in the Report:
By User- Brands & Publishers
- Advertisers & Agencies
- Large Enterprises
- Small & Medium Enterprises
- Retail & Ecommerce
- Telecom
- Travel & Tourism
- Entertainment
- Gaming
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Celtra, Inc.
- Frontify AG
- Smartly.io Solutions Oy.
- Adzymic Pte Ltd.
- Bynder
- Marin Software Incorporated
- AdCreative.ai
- Bannerflow
- Inspired Thinking Group (ITG) Limited
- Adobe, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. Global Creative Management Platform Market, By User
Chapter 6. Global Creative Management Platform Market, By Enterprise Type
Chapter 7. Global Creative Management Platform Market, By Industry
Chapter 8. Global Creative Management Platform Market, By Region
Chapter 9. Company Profiles
Companies Mentioned
- Celtra, Inc.
- Frontify AG
- Smartly.io Solutions Oy.
- Adzymic Pte Ltd.
- Bynder
- Marin Software Incorporated
- AdCreative.ai
- Bannerflow
- Inspired Thinking Group (ITG) Limited
- Adobe, Inc.
Methodology
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