LAMEA Generative AI In Marketing Market Size, Share & Industry Trends Analysis Report By System Type (Text Models, and Multimodal Models), By Application, By End-use, By Country and Growth Forecast, 2023 - 2030

The Latin America, Middle East and Africa Generative AI In Marketing Market would witness market growth of 37.8% CAGR during the forecast period (2023-2030).

AI with generative capabilities will generate a new surge of software revenue. The technology is applied to creating specialized assistants, new infrastructure products, and copilots that accelerate coding. Cloud computing companies are likely to be the greatest beneficiaries of this trend. As businesses migrate more duties to the public cloud, they seek generative AI solutions to automate tasks and increase productivity. Companies that provide cloud computing, such as Amazon Web Services, Microsoft, Google, and Nvidia, are well-positioned to capitalize on this demand.

Generative AI enables models to become multimodal, meaning they can simultaneously process multiple modalities, such as images and text, expanding their application domains and increasing their adaptability. The connection to the world is strengthened by generative AI when humans communicate with computers using natural language rather than programming languages. AI that generates new opportunities for automation, innovation, and personalization while simultaneously lowering costs and enhancing the consumer experience has the potential to transform businesses.

Saudi Arabia is undergoing a significant digital transformation, with increased internet penetration and smartphone usage. This has created opportunities for generative AI to play a role in digital marketing and customer engagement. The e-commerce sector is growing in Saudi Arabia, and generative AI helps businesses optimize product listings, automate pricing strategies, and improve customer support. As the digital landscape evolves, generative AI will likely play an increasingly important role in marketing practices in Saudi Arabia. Therefore, the market in LAMEA is poised for continued growth as businesses in the region recognize the potential of AI-powered marketing strategies to stay competitive, reach a wider audience, and enhance customer experiences.

The Brazil market dominated the LAMEA Generative AI In Marketing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $304 million by 2030. The Argentina market is showcasing a CAGR of 38.5% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 37.4% during (2023 - 2030).

Based on System Type, the market is segmented into Text Models, and Multimodal Models. Based on Application, the market is segmented into Content Generation (Text Generation, Image/Video Generation, Audio Generation), Search Engine optimization (SEO), Social Media Marketing, Lead Nurturing & Lead Scoring, Reporting & Analytics, and Others. Based on End-use, the market is segmented into Retail & E-commerce, IT & Telecommunications, Healthcare, Automotive & Transportation, Media & Entertainment, BFSI, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Amazon Web Services, Inc. (Amazon.com, Inc.), Genie AI, Inc., Google LLC (Alphabet Inc.)IBM Corporation, Microsoft Corporation, MOSTLY AI Solutions MP GmbH, Synthesis AI, Inc., Paige AI, Inc. and Rephrase.ai

Scope of the Study

Market Segments Covered in the Report:

By Component

• Software
• Service

By System Type

• Text Models
• Multimodal Models

By Application

• Content Generation
• Text Generation
• Image/Video Generation
• Audio Generation
• Search Engine Optimization (SEO)
• Social Media Marketing
• Lead Nurturing & Lead Scoring
• Reporting & Analytics
• Others

By End-use

• Retail & E-commerce
• IT & Telecommunications
• Healthcare
• Automotive & Transportation
• Media & Entertainment
• BFSI
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Adobe, Inc.
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Genie AI, Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• Microsoft Corporation
• MOSTLY AI Solutions MP GmbH
• Synthesis AI, Inc.
• Paige AI, Inc.
• Rephrase.ai

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• Exhaustive coverage
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