Europe Generative AI In Marketing Market Size, Share & Industry Trends Analysis Report By System Type (Text Models, and Multimodal Models), By Application, By End-use, By Country and Growth Forecast, 2023 - 2030

The Europe Generative AI In Marketing Market would witness market growth of 33.5% CAGR during the forecast period (2023-2030).

In response to the increasing demand for efficient customer service, generative AI is used to create intelligent chatbots capable of handling complex questions. These AI-powered chatbots use natural language processing to provide real-time assistance, enhancing customer experiences and speeding up response times. Companies offer assistance around the clock, thereby increasing customer satisfaction and loyalty.

Due to the increasing demand for personalized experiences, generative AI generates personalized content for each consumer, including email messages, landing pages, and product recommendations. Marketing professionals can use this to increase engagement and improve the relevance of their marketing communications. For instance, a clothing retailer uses generative AI to create personalized product recommendations for each consumer based on past purchases, perusing history, and social media activity. It will assist the brand in ensuring that consumers see only relevant products, thereby increasing sales.

Advancements in AI technology for generative AI in the United Kingdom have driven innovation and reshaped how businesses approach marketing strategies. With its thriving tech ecosystem and strong emphasis on data privacy and ethics, the UK is at the forefront of adopting and developing AI-driven marketing solutions. Various industries in the UK are adopting generative AI solutions tailored to their needs. For example, in the financial sector, AI is used for automated financial advice, while in e-commerce, it powers recommendation engines. The United Kingdom's advancements in AI technology for generative AI in marketing are marked by a commitment to ethical practices, personalization at scale, and integrating AI with existing marketing systems. These developments are poised to continue shaping the marketing landscape and enhancing regional customer experiences, thereby accelerating the expansion of the market.

The Germany market dominated the Europe Generative AI In Marketing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,268 million by 2030. The UK market is exhibiting a CAGR of 32.4% during (2023 - 2030). Additionally, The France market would experience a CAGR of 34.5% during (2023 - 2030).

Based on System Type, the market is segmented into Text Models, and Multimodal Models. Based on Application, the market is segmented into Content Generation (Text Generation, Image/Video Generation, Audio Generation), Search Engine optimization (SEO), Social Media Marketing, Lead Nurturing & Lead Scoring, Reporting & Analytics, and Others. Based on End-use, the market is segmented into Retail & E-commerce, IT & Telecommunications, Healthcare, Automotive & Transportation, Media & Entertainment, BFSI, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Amazon Web Services, Inc. (Amazon.com, Inc.), Genie AI, Inc., Google LLC (Alphabet Inc.)IBM Corporation, Microsoft Corporation, MOSTLY AI Solutions MP GmbH, Synthesis AI, Inc., Paige AI, Inc. and Rephrase.ai

Scope of the Study

Market Segments Covered in the Report:

By Component

• Software
• Service

By System Type

• Text Models
• Multimodal Models

By Application

• Content Generation
• Text Generation
• Image/Video Generation
• Audio Generation
• Search Engine Optimization (SEO)
• Social Media Marketing
• Lead Nurturing & Lead Scoring
• Reporting & Analytics
• Others

By End-use

• Retail & E-commerce
• IT & Telecommunications
• Healthcare
• Automotive & Transportation
• Media & Entertainment
• BFSI
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Adobe, Inc.
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Genie AI, Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• Microsoft Corporation
• MOSTLY AI Solutions MP GmbH
• Synthesis AI, Inc.
• Paige AI, Inc.
• Rephrase.ai

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