North America Generative AI In Marketing Market Size, Share & Industry Trends Analysis Report By System Type (Text Models, and Multimodal Models), By Application, By End-use, By Country and Growth Forecast, 2023 - 2030

The North America Generative AI In Marketing Market would witness market growth of 33.1% CAGR during the forecast period (2023-2030).

Augmented reality (AR) encounters, which are interactive occurrences that superimpose digital features onto real surroundings, have the potential to be produced by generative AI in response to the growing desire for richer and more compelling interactions. AR enriches the user encounter in diverse ways, aiding users in visualizing items, obtaining knowledge about merchandise, and experimenting with products. For instance, a business specializing in furniture could use augmented reality to show consumers how a piece of furniture would fit in their living space. Ultimately, it will allow customers to make more informed purchasing decisions.

The increasing applications of technologies, including text-to-image conversion, super-resolution, and text-to-video conversion, and the rising demand to modernize workflow across industries propel the demand for generative AI applications. Unsupervised learning techniques are used by generative AI for spam identification, image compression, and preparing data stages, such as eliminating noise from visual data to improve picture quality. Additionally, supervised learning algorithms are employed in image classification and medical imaging. It also has uses in several sectors, including BFSI, healthcare, automotive and transportation, IT and telecommunications, media and entertainment, and others. AI that generates new ideas solves problems, and creates new products is a potent instrument that can be used to generate new concepts, solve problems, and develop new products. Furthermore, it can help organizations save money and time, increase efficiency, and improve content quality.

The growth of multichannel marketing powered by generative AI in the United States is a dynamic and rapidly evolving landscape. Generative AI is vital for optimizing and automating marketing efforts as companies seek to reach, engage with, and interact with their target customers across various platforms and touchpoints. The development of multichannel marketing with generative AI in the US region is fuelled by improvements in AI technology, rising consumer demand for personalized experiences, and the need for businesses to remain competitive in a digital landscape. All of these elements will aid in the expansion of the regional market in the coming years.

The US market dominated the North America Generative AI In Marketing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $4,875.3 million by 2030. The Canada market is experiencing a CAGR of 36.1% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 34.9% during (2023 - 2030).

Based on System Type, the market is segmented into Text Models, and Multimodal Models. Based on Application, the market is segmented into Content Generation (Text Generation, Image/Video Generation, Audio Generation), Search Engine optimization (SEO), Social Media Marketing, Lead Nurturing & Lead Scoring, Reporting & Analytics, and Others. Based on End-use, the market is segmented into Retail & E-commerce, IT & Telecommunications, Healthcare, Automotive & Transportation, Media & Entertainment, BFSI, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Amazon Web Services, Inc. (Amazon.com, Inc.), Genie AI, Inc., Google LLC (Alphabet Inc.)IBM Corporation, Microsoft Corporation, MOSTLY AI Solutions MP GmbH, Synthesis AI, Inc., Paige AI, Inc. and Rephrase.ai

Scope of the Study

Market Segments Covered in the Report:

By Component

• Software
• Service

By System Type

• Text Models
• Multimodal Models

By Application

• Content Generation
• Text Generation
• Image/Video Generation
• Audio Generation
• Search Engine Optimization (SEO)
• Social Media Marketing
• Lead Nurturing & Lead Scoring
• Reporting & Analytics
• Others

By End-use

• Retail & E-commerce
• IT & Telecommunications
• Healthcare
• Automotive & Transportation
• Media & Entertainment
• BFSI
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• Adobe, Inc.
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Genie AI, Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• Microsoft Corporation
• MOSTLY AI Solutions MP GmbH
• Synthesis AI, Inc.
• Paige AI, Inc.
• Rephrase.ai

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