Push to Talk Global Market Opportunities and Strategies to 2032

This report describes and explains the push to talk market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.

The global push to talk market reached a value of nearly $24.5 billion in 2022, having increased at a compound annual growth rate (CAGR) of 9.5% since 2017. The market is expected to grow from $24.5 billion in 2022 to $37.4 billion in 2027 at a rate of 8.8%. The market is then expected to grow at a CAGR of 17.7% from 2027 and reach $84.3 billion in 2032.

Growth in the historic period resulted from the increase in penetration of wireless devices and smartphone, increased number of mobile workforce, the growing need for driver safety, and the transition of the LMR (land mobile radio) system from analog to digital. Factors that negatively affected growth in the historic period were susceptibility to hacking and lack of interoperability related to push to talk systems.

Going forward, expansion of the telecommunication sector, the growing defense expenditure, the increasing population, and the increase in adoption of the internet of things (IoT) will drive the market. Factors that could hinder the growth of the push to talk market in the future include the availability of alternate technologies, high costs, and delays in the standardization of spectrum allocation.

The push to talk market is segmented by technology into 3G, 4G and Wi-Fi and other technologies. The 4G market was the largest segment of the push to talk market by technology, accounting for $11.8 billion or 48.1% of the total market in 2022. The Wi-Fi and other technologies market is expected to be the fastest-growing segment going forward at a CAGR of 10.9%.

The push to talk market is segmented by components into hardware, software and services. The hardware market was the largest segment of the push to talk market by components, accounting for $15.7 billion or 64.1% of the total market in 2022. The hardware market is expected to be the fastest-growing segment going forward at a CAGR of 9.1%.

The push to talk market is segmented by end user into public safety and security, transportations and logistics, government and defense and other end users. The other end users market was the largest segment of the push to talk market by end user, accounting for $9.6 billion or 39.3% of the total market in 2022. The transportations and logistics market is expected to be the fastest-growing segment going forward at a CAGR of 9.6%.

North America was the largest region in the push to talk market, accounting for 40.2% of the global market in 2022. It was followed by Western Europe, Asia Pacific and the other regions. Going forward, the fastest growing regions in the push to talk market will be Asia Pacific and Western Europe, where growth will be at CAGRs of 10.9% and 8.6% respectively from 2022-2027.

The global push to talk market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 23.5% of the total market in 2022. AT&T Inc was the largest competitor with 7.7% share of the market, followed by Verizon Communications Inc with 6.4%, T-Mobile with 3.3%, Motorola Solutions, Inc with 1.7%, Bell Canada Enterprises Inc with 1.3%, L3Harris Technologies, Inc with 1.0%, Telefonaktiebolaget LM Ericsson with 0.7%, Zebra Technologies Corporation with 0.7%, Hytera Communications Corp Ltd with 0.7% and Icom Inc with 0.2%.

The top opportunities in the push to talk market by technology will arise in the Wi-Fi and other technologies market, which will gain $6.6 billion of global annual sales by 2027. The top opportunities in the push to talk market by components will arise in hardware market, which will gain $8.5 billion of global annual sales by 2027. The top opportunities in the push to talk market by end user will arise in other end users market, which will gain $4.6 billion of global annual sales by 2027. The push to talk market size will gain the most in the USA at $4.2 billion.

Market-trend-based strategies for the push to talk market include focus on innovative technologies, product innovations, strategic partnerships, implementation of push to talk solutions in a critical portable communication device to offer better communication in emergency situations and enhance the efficiency of frontline workers, and implementation of push to talk solution in mobile devices to offer mission-critical communications.

Player-adopted strategies in the push to talk industry include strengthening business operations through new product launches, expanding business capabilities and enhancing operational capabilities through strategic collaborations and partnerships.

To take advantage of the opportunities, the recommends the push to talk companies to focus on innovative technologies, focus on product innovations, focus on portal critical communication devices, focus on adoption of push to talk in smartphones, expand in emerging markets, continue to focus on developed markets, focus on strategic partnerships, provide competitively priced offerings, participate in trade shows and events, continue to use B2B promotions, and continue to target fast-growing end-users.