Thailand Tire Market, By Region, By Competition, Opportunities & Forecast, 2020-2030F

The Thailand Tire Market was valued at USD 3.51 Billion in 2024, and is expected to reach USD 5.04 Billion by 2030, rising at a CAGR of 6.23%. Thailand’s tire market is witnessing progressive transformation, supported by a surge in passenger and commercial vehicle production. According to the Office of Industrial Economics (OIE), Thailand’s automotive production totaled 1.84 million vehicles in 2023, and preliminary figures show stable levels continuing into early 2024. This sustained vehicle output supports ongoing demand for OEM tires and fuels future replacement tire markets. Consumers are becoming more aware of the benefits associated with timely tire replacement, performance upgrades, and enhanced fuel efficiency.

Tire manufacturers are innovating across performance, design, and sustainability, aligning with shifting mobility preferences and the evolution of Thailand’s automotive ecosystem. The emergence of electric vehicles has brought new dynamics to the tire landscape, prompting demand for specialized tires designed to handle unique load distributions and torque characteristics. The government aims for 30% of Thailand’s vehicle production to be electric vehicles by 2030, equating to approximately 725,000 electric cars and 675,000 electric motorcycles annually according to ASEAN Briefing, 2025. This shift will significantly affect tire demand, as EVs require specialized low rolling resistance tires and often wear tires faster due to higher torque.

Tire demand is also supported by growth in e-commerce and fleet-based mobility solutions, prompting higher replacement rates. The rising focus on environment-friendly alternatives is encouraging the adoption of tires made from sustainable materials and low rolling resistance compounds. The aftermarket segment is evolving through the development of online sales channels and doorstep installation services, improving consumer convenience. Furthermore, strategic partnerships across tire service networks are shaping competitive differentiation.

The industry faces challenges such as raw material price volatility and regulatory pressures relating to emissions and waste management. There is also growing pressure on manufacturers to adhere to evolving performance, safety, and environmental standards. The push for digitalization in tire design, testing, and distribution is both an opportunity and a disruption for traditional players. Despite these challenges, the market continues to evolve as a responsive and adaptive space driven by product innovation, service enhancement, and technological advancement.

Market Drivers

Growing Automotive Production

Thailand's strong position as a regional automotive production hub is increasing the demand for tires across original equipment and replacement segments. With rising domestic assembly of both passenger cars and commercial vehicles, tire demand is directly impacted. As automakers expand capacities to meet regional and export demands, tire manufacturers are aligning with vehicle platforms to supply compatible, performance-optimized tires. The country’s proactive policies to attract foreign direct investment in vehicle manufacturing also support long-term tire industry growth. This increasing OEM activity results in a steady stream of tire consumption across various specifications and sizes.

Key Market Challenges

Volatility in Raw Material Prices

Rubber, carbon black, and synthetic polymers represent core inputs for tire production, and fluctuations in their global prices impact profit margins. These fluctuations are influenced by oil prices, climate conditions, and trade policies. Cost volatility makes it challenging for manufacturers to maintain consistent pricing and profitability. Price-sensitive customers may defer purchases or switch to cheaper alternatives, impacting premium tire segments. Managing these fluctuations requires strategic sourcing, inventory planning, and pricing agility.

Key Market Trends

Smart Tire Technology Integration

Smart tires equipped with sensors to monitor pressure, temperature, and wear are gaining popularity among fleet operators and tech-savvy consumers. These tires offer real-time data to enhance vehicle safety, fuel efficiency, and predictive maintenance. The integration of IoT and data analytics is transforming tires from passive components into active performance tools. In Thailand, adoption is increasing in premium vehicle segments and commercial fleets seeking operational efficiency.

Key Market Players

• Bridgestone Corporation
• Continental AG
• Goodyear Tire & Rubber Company
• Kumho Tire Co. Inc.
• Maxxis International (Cheng Shin Rubber Industry Co., Ltd.)
• Michelin Group
• Pirelli & C. S.p.A.
• Sumitomo Rubber Industries Ltd
• Toyo Tire Corporation
• Yokohama Rubber Company Limited

Report Scope:

In this report, the Thailand Tire Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Thailand Tire Market, By Vehicle Type:

• Passenger Car
• LCV
• M&HCV
• OTR
• Two-Wheeler
• Three-Wheeler

Thailand Tire Market, By Demand Category:

• OEM
• Aftermarket

Thailand Tire Market, By Tire Construction Type:

• Radial
• Bias

Thailand Tire Market, By Region:

• Northern
• Northeast
• Central
• Western
• Eastern
• Southern

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Thailand Tire Market.

Available Customizations:

Thailand Tire Market report with the given market data, TechSci Research, offers customizations according to the company’s specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.