The internet is flooded with digital content. Much of this is UGC - User Generated Content. Many open platforms such as YouTube, TikTok, Google and Twitter have been encouraging copyright owners to make their creative works available. The main way this is done is through the creative commons licensing suite.
Copyright law gives creators certain control over their creative work. If people want to use copyrighted work, they usually have to ask for permission from the creator. Creative Commons works within copyright law and allows creators to grant permission to everyone in the world to use their work in certain ways.
For businesses, Creative Commons Licencing is a way to license your work to allow others to use your creations. Your work will be able to circulate more widely, which can help you reach different audiences, gain a wider awareness and potentially an interesting market share.
This high-impact training course teaches how creative commons works and lays a foundation to understand UGC licensing and other open content licensing schemes.
Certification:
- CPD: 1.5 hours for your records
- Certificate of completion
Course Content
- Copyright as a backbone
- The development of Open Content Licensing (OCL)
- OCL schemes
- Understanding what Creative Commons Licensing is
- The Creative Commons Scheme
- Three 'layers' of licences
- Six core licences
- Practical tips and guidance
Course Provider
Mark Weston ,
Hill Dickinson LLPMark Weston is a partner at Hill Dickinson LLP where he is Head of Commercial Law (London), Information Technology Law and, Intellectual Property Law. Mark joined the firm in 2016 from Matthew Arnold & Baldwin LLP where for 12 years he was a partner and Head of the Commercial, Intellectual Property and Information Technology Group, before which he spent several years at Baker McKenzie. Mark’s practice covers both non-contentious and contentious matters in all areas of commercial law, intellectual property law, information technology law, Internet, digital and privacy/data law. He specialises in commercial and tech issues. He has extensive experience in-house, having been seconded in the past to Hewlett Packard and new technology companies. His practice covers all sorts of commercial areas (including distribution, agency, franchising, sales and marketing strategies, advice and documentation) as well as extensive IT niches including advising clients regarding hardware and software issues (including SaaS, cloud, development, licensing, maintenance and distribution), solutions for and methods of transacting on the Internet, electronic commerce including B2B, B2C and B2G, S-commerce and M-commerce, social media, strategies to minimise or maximise liability and carry out compliance audits, outsourcing, facilities management, procurement, company IT policies and data protection (privacy) issues. He also has experience in IT litigation (and different alternative dispute resolution techniques). Mark writes various books on his specialist topics and is an editor and contributor to several publications and articles and lectures at numerous commercial, IP and IT-related conferences and training programmes. Mark appears regularly on BBC1 (usually providing advice on-screen to BBC Watchdog) and also on Sky News as a legal commentator.
Who Should Attend
This programme has been specifically designed for those who deal with business in any way:
- In-house lawyers
- Private practice lawyers
- Compliance officers
- Company secretaries
- Board members
- Marketing professionals
Plus, anyone with an interest in new ways of doing business and/or new technologies.
