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Hard Seltzer Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2023 To 2031

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    Report

  • 120 Pages
  • November 2023
  • Region: Global
  • Acute Market Reports
  • ID: 5908541
Description Jump to:
The hard seltzer market is expected to grow at a CAGR of 20% during the forecast period of 2023 to 2031, driven by factors such as the consumer preference for low ABV content, diverse flavor offerings, innovation, and the shift towards sustainable packaging, particularly metal cans. However, challenges related to regulatory changes and taxation policies may present obstacles to market expansion. To thrive in this dynamic market, industry players should focus on product innovation, sustainability, and effective compliance strategies to navigate regulatory challenges successfully. Overall, the hard seltzer market's ability to adapt to changing consumer preferences and regulatory landscapes will be pivotal in determining its future success.

Growing Consumer Preference for Low Alcohol by Volume (ABV) Content

In recent years, there has been a notable shift in consumer preferences towards beverages with lower ABV content, such as hard seltzers with an ABV ranging from 1.0% to 4.9%. This trend can be attributed to health-conscious consumers who seek lighter and more refreshing alcoholic options. Hard seltzers in this ABV range are seen as a healthier alternative to traditional alcoholic beverages, as they often contain fewer calories and sugar. In 2022, the segment of hard seltzers with 1.0% to 4.9% ABV content accounted for the highest revenue within the market. Furthermore, this segment is expected to maintain its dominance and exhibit the highest CAGR during the forecast period from 2023 to 2031.

Diverse Flavor Offerings and Innovation

The hard seltzer market has witnessed a surge in the availability of a wide variety of flavors, including fruit-infused options and creative combinations. These diverse flavor offerings have significantly contributed to market growth, as they appeal to a broader consumer base. Companies in the industry are continually innovating to introduce new and exciting flavors that cater to evolving consumer preferences. Such innovations not only attract new consumers but also encourage repeat purchases. As a result, the diverse flavor options and ongoing innovation are expected to be key drivers of the hard seltzer market's growth in the coming years.

Shift Towards Sustainable Packaging

Another driver of the hard seltzer market is the increasing focus on sustainable packaging, particularly the preference for metal cans. Metal cans are not only recyclable but also offer advantages such as portability and protection from light and oxygen, ensuring the quality and freshness of the beverage. In 2022, metal cans emerged as the dominant packaging type within the market, both in terms of revenue and CAGR. The eco-conscious consumer mindset, coupled with the convenience and sustainability associated with metal cans, is anticipated to boost their adoption further, driving the market's growth.

Regulatory Challenges and Taxation

While the hard seltzer market is experiencing rapid growth, it is not without challenges. One significant restraint is the evolving regulatory landscape and taxation policies related to alcoholic beverages. Governments in various regions have been implementing stricter regulations and imposing higher taxes on alcoholic products, which can directly impact the pricing and distribution of hard seltzers. These regulatory changes can also lead to compliance challenges for manufacturers and may limit the market's expansion to some extent. Navigating these regulatory hurdles and ensuring compliance will be a critical concern for companies operating in the hard seltzer market.

Market Segmentation by ABV Content (1.0% to 4.9%, 5.0% to 6.9%, Others): ABV Content Ranging from 1.0% to 4.9% Dominates the Market

In 2022, the segment of hard seltzers with an ABV content ranging from 1.0% to 4.9% accounted for the highest revenue within the market. This segment is expected to maintain its dominance during the forecast period from 2023 to 2031, with the highest anticipated Compound Annual Growth Rate (CAGR). Consumers are increasingly opting for beverages with lower alcohol content, driven by health-conscious choices. The segment's growth can be attributed to its perception as a healthier alternative to traditional alcoholic beverages, given its lower calorie and sugar content.

Market Segmentation by Packaging Type (Glass Bottles, Metal Cans): Metal Cans Dominate the Market

In 2022, metal cans emerged as the dominant packaging type within the hard seltzer market, both in terms of revenue and CAGR. The preference for metal cans is primarily due to their recyclability, portability, and ability to protect the beverage from factors like light and oxygen, ensuring freshness. Consumers are increasingly eco-conscious, and this preference for sustainable packaging is expected to continue driving the adoption of metal cans, further boosting the market's growth.

North America Remains as the Global Leader

In 2022, North America dominated the market, particularly the United States. North America held the highest revenue percentage due to the early adoption of hard seltzers, strong consumer demand, and the presence of well-established manufacturers. The region's market dominance was also fueled by changing consumer preferences for low-calorie, low-sugar alcoholic beverages and the popularity of different flavors. However, during the forecast period from 2023 to 2031, the Asia-Pacific region is expected to exhibit the highest Compound Annual Growth Rate (CAGR) among all regions. This growth is attributed to the increasing urbanization, rising disposable incomes, and a growing consumer base seeking alternative alcoholic beverages. As economies in the Asia-Pacific region continue to expand, more consumers have the financial means to invest in premium hard seltzer products, contributing to market growth. Additionally, cultural shifts emphasizing healthier drinking options and the appeal of varied flavors are expected to drive the market in this region.

Market Competition to Intensify during the Forecast Period

In the hard seltzer market, several key players compete to gain a competitive edge. While a comprehensive list of players can be extensive, some of the prominent companies in the market include White Claw Hard Seltzer, Truly Hard Seltzer, Bon & Viv Spiked Seltzer, Press Premium Alcohol Seltzer, Smirnoff Seltzer, Mark Anthony Brands International, Carlsberg Group, Anheuser-Busch InBev, The Coca-Cola Company, Diageo plc, Heineken N.V., The Boston Beer Company, Molson Coors Beverage Company, Constellation Brands, Inc., Kopparberg and San Juan Seltzer, Inc., among others. Competitive strategies in the hard seltzer market focus on product innovation, flavor diversity, marketing, and sustainability. Companies are continually introducing new and appealing flavors to attract consumers and differentiate their products. Marketing efforts often target health-conscious consumers, emphasizing the low ABV content, calorie count, and natural flavors. Sustainability is another key focus, with many brands opting for recyclable and eco-friendly packaging, such as metal cans. Additionally, partnerships with distribution channels, including liquor stores, supermarkets, and online platforms, play a crucial role in reaching consumers effectively. Overall, competition in the hard seltzer market is intense, and companies are striving to capture market share by staying attuned to consumer preferences, introducing innovative products, and adopting sustainable practices in both packaging and production.

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofHard Seltzer market are as follows:

Research and development budgets of manufacturers and government spending

Revenues of key companies in the market segment

Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report

Micro and macro environment factors that are currently influencing the Hard Seltzer market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

ABV Content

  • 1.0% to 4.9%
  • 5.0% to 6.9%
  • Others

Packaging Type

  • Glass Bottles
  • Metal Cans

Flavor

  • Classic or unflavored
  • Flavored
  • Black Cherry
  • Lime
  • Ruby Grapefruit
  • Mango
  • Raspberry
  • Others

Distribution Channel

  • Off-trade
  • On-trade

Region Segment (2021 - 2031; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa

Key questions answered in this report

  • What are the key micro and macro environmental factors that are impacting the growth of Hard Seltzer market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Hard Seltzer market?
  • Which is the largest regional market for Hard Seltzer market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Hard Seltzer market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Hard Seltzer market worldwide?

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Table of Contents

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted
2. Executive Summary
2.1. Market Snapshot: Global Hard Seltzer Market
2.2. Global Hard Seltzer Market, By ABV Content, 2022 (US$ Million)
2.3. Global Hard Seltzer Market, By Packaging Type, 2022 (US$ Million)
2.4. Global Hard Seltzer Market, By Flavor, 2022 (US$ Million)
2.5. Global Hard Seltzer Market, By Distribution Channel, 2022 (US$ Million)
2.6. Global Hard Seltzer Market, By Geography, 2022 (US$ Million)
2.7. Attractive Investment Proposition by Geography, 2022
3. Hard Seltzer Market: Competitive Analysis
3.1. Market Positioning of Key Hard Seltzer Market Vendors
3.2. Strategies Adopted by Hard Seltzer Market Vendors
3.3. Key Industry Strategies
3.4. Tier Analysis 2022 Versus 2031
4. Hard Seltzer Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Hard Seltzer Market Value, 2021 - 2031, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
5. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2022 Versus 2031
5.3. Market Segmentation
5.3.1. 1.0% to 4.9%
5.3.2. 5.0% to 6.9%
5.3.3. Others
6. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2022 Versus 2031
6.3. Market Segmentation
6.3.1. Glass Bottles
6.3.2. Metal Cans
7. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
7.1. Market Overview
7.2. Growth & Revenue Analysis: 2022 Versus 2031
7.3. Market Segmentation
7.3.1. Classic or unflavored
7.3.2. Flavored
7.3.2.1. Black Cherry
7.3.2.2. Lime
7.3.2.3. Ruby Grapefruit
7.3.2.4. Mango
7.3.2.5. Raspberry
7.3.2.6. Others
8. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
8.1. Market Overview
8.2. Growth & Revenue Analysis: 2022 Versus 2031
8.3. Market Segmentation
8.3.1. Off-trade
8.3.2. On-trade
9. North America Hard Seltzer Market, 2021-2031, USD (Million)
9.1. Market Overview
9.2. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
9.3. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
9.4. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
9.5. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
9.6.Hard Seltzer Market: By Region, 2021-2031, USD (Million)
9.6.1.North America
9.6.1.1. U.S.
9.6.1.1.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
9.6.1.1.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
9.6.1.1.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
9.6.1.1.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
9.6.1.2. Canada
9.6.1.2.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
9.6.1.2.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
9.6.1.2.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
9.6.1.2.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
9.6.1.3. Rest of North America
9.6.1.3.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
9.6.1.3.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
9.6.1.3.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
9.6.1.3.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
10. UK and European Union Hard Seltzer Market, 2021-2031, USD (Million)
10.1. Market Overview
10.2. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
10.3. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
10.4. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
10.5. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.Hard Seltzer Market: By Region, 2021-2031, USD (Million)
10.6.1.UK and European Union
10.6.1.1. UK
10.6.1.1.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
10.6.1.1.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
10.6.1.1.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
10.6.1.1.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.2. Germany
10.6.1.2.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
10.6.1.2.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
10.6.1.2.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
10.6.1.2.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.3. Spain
10.6.1.3.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
10.6.1.3.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
10.6.1.3.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
10.6.1.3.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.4. Italy
10.6.1.4.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
10.6.1.4.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
10.6.1.4.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
10.6.1.4.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.5. France
10.6.1.5.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
10.6.1.5.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
10.6.1.5.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
10.6.1.5.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.6. Rest of Europe
10.6.1.6.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
10.6.1.6.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
10.6.1.6.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
10.6.1.6.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
11. Asia Pacific Hard Seltzer Market, 2021-2031, USD (Million)
11.1. Market Overview
11.2. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
11.3. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
11.4. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
11.5. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.Hard Seltzer Market: By Region, 2021-2031, USD (Million)
11.6.1.Asia Pacific
11.6.1.1. China
11.6.1.1.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
11.6.1.1.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
11.6.1.1.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
11.6.1.1.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.2. Japan
11.6.1.2.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
11.6.1.2.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
11.6.1.2.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
11.6.1.2.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.3. India
11.6.1.3.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
11.6.1.3.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
11.6.1.3.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
11.6.1.3.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.4. Australia
11.6.1.4.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
11.6.1.4.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
11.6.1.4.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
11.6.1.4.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.5. South Korea
11.6.1.5.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
11.6.1.5.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
11.6.1.5.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
11.6.1.5.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.6. Rest of Asia Pacific
11.6.1.6.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
11.6.1.6.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
11.6.1.6.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
11.6.1.6.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
12. Latin America Hard Seltzer Market, 2021-2031, USD (Million)
12.1. Market Overview
12.2. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
12.3. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
12.4. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
12.5. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
12.6.Hard Seltzer Market: By Region, 2021-2031, USD (Million)
12.6.1.Latin America
12.6.1.1. Brazil
12.6.1.1.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
12.6.1.1.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
12.6.1.1.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
12.6.1.1.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
12.6.1.2. Mexico
12.6.1.2.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
12.6.1.2.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
12.6.1.2.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
12.6.1.2.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
12.6.1.3. Rest of Latin America
12.6.1.3.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
12.6.1.3.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
12.6.1.3.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
12.6.1.3.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
13. Middle East and Africa Hard Seltzer Market, 2021-2031, USD (Million)
13.1. Market Overview
13.2. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
13.3. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
13.4. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
13.5. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
13.6.Hard Seltzer Market: By Region, 2021-2031, USD (Million)
13.6.1.Middle East and Africa
13.6.1.1. GCC
13.6.1.1.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
13.6.1.1.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
13.6.1.1.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
13.6.1.1.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
13.6.1.2. Africa
13.6.1.2.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
13.6.1.2.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
13.6.1.2.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
13.6.1.2.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
13.6.1.3. Rest of Middle East and Africa
13.6.1.3.1. Hard Seltzer Market: By ABV Content, 2021-2031, USD (Million)
13.6.1.3.2. Hard Seltzer Market: By Packaging Type, 2021-2031, USD (Million)
13.6.1.3.3. Hard Seltzer Market: By Flavor, 2021-2031, USD (Million)
13.6.1.3.4. Hard Seltzer Market: By Distribution Channel, 2021-2031, USD (Million)
14. Company Profile
14.1. White Claw Hard Seltzer
14.1.1. Company Overview
14.1.2. Financial Performance
14.1.3. Product Portfolio
14.1.4. Strategic Initiatives
14.2. Truly Hard Seltzer
14.2.1. Company Overview
14.2.2. Financial Performance
14.2.3. Product Portfolio
14.2.4. Strategic Initiatives
14.3. Bon & Viv Spiked Seltzer
14.3.1. Company Overview
14.3.2. Financial Performance
14.3.3. Product Portfolio
14.3.4. Strategic Initiatives
14.4. Press Premium Alcohol Seltzer
14.4.1. Company Overview
14.4.2. Financial Performance
14.4.3. Product Portfolio
14.4.4. Strategic Initiatives
14.5. Smirnoff Seltzer
14.5.1. Company Overview
14.5.2. Financial Performance
14.5.3. Product Portfolio
14.5.4. Strategic Initiatives
14.6. Mark Anthony Brands International
14.6.1. Company Overview
14.6.2. Financial Performance
14.6.3. Product Portfolio
14.6.4. Strategic Initiatives
14.7. Carlsberg Group
14.7.1. Company Overview
14.7.2. Financial Performance
14.7.3. Product Portfolio
14.7.4. Strategic Initiatives
14.8. Anheuser-Busch InBev
14.8.1. Company Overview
14.8.2. Financial Performance
14.8.3. Product Portfolio
14.8.4. Strategic Initiatives
14.9. The Coca-Cola Company
14.9.1. Company Overview
14.9.2. Financial Performance
14.9.3. Product Portfolio
14.9.4. Strategic Initiatives
14.10. Diageo plc, Heineken N.V.
14.10.1. Company Overview
14.10.2. Financial Performance
14.10.3. Product Portfolio
14.10.4. Strategic Initiatives
14.11. The Boston Beer Company
14.11.1. Company Overview
14.11.2. Financial Performance
14.11.3. Product Portfolio
14.11.4. Strategic Initiatives
14.12. Molson Coors Beverage Company
14.12.1. Company Overview
14.12.2. Financial Performance
14.12.3. Product Portfolio
14.12.4. Strategic Initiatives
14.13. Constellation Brands, Inc.
14.13.1. Company Overview
14.13.2. Financial Performance
14.13.3. Product Portfolio
14.13.4. Strategic Initiatives
14.14. Kopparberg
14.14.1. Company Overview
14.14.2. Financial Performance
14.14.3. Product Portfolio
14.14.4. Strategic Initiatives
14.15. San Juan Seltzer, Inc.
14.15.1. Company Overview
14.15.2. Financial Performance
14.15.3. Product Portfolio
14.15.4. Strategic Initiatives
14.16. Other Notable Players
14.16.1. Company Overview
14.16.2. Financial Performance
14.16.3. Product Portfolio
14.16.4. Strategic Initiatives
List of Figures
FIG. 1 Global Hard Seltzer Market: Market Coverage
FIG. 2 Research Methodology and Data Sources
FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
FIG. 4 Global Hard Seltzer Market: Quality Assurance
FIG. 5 Global Hard Seltzer Market, By ABV Content, 2022
FIG. 6 Global Hard Seltzer Market, By Packaging Type, 2022
FIG. 7 Global Hard Seltzer Market, By Flavor, 2022
FIG. 8 Global Hard Seltzer Market, By Distribution Channel, 2022
FIG. 9 Global Hard Seltzer Market, By Geography, 2022
FIG. 10 Market Geographical Opportunity Matrix - Global Hard Seltzer Market, 2022
FIG. 11 Market Positioning of Key Hard Seltzer Market Players, 2022
FIG. 12 Global Hard Seltzer Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031
FIG. 13 Global Hard Seltzer Market, By ABV Content, 2022 Vs 2031, %
FIG. 14 Global Hard Seltzer Market, By Packaging Type, 2022 Vs 2031, %
FIG. 15 Global Hard Seltzer Market, By Flavor, 2022 Vs 2031, %
FIG. 16 Global Hard Seltzer Market, By Distribution Channel, 2022 Vs 2031, %
FIG. 17 U.S. Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 18 Canada Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 19 Rest of North America Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 20 UK Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 21 Germany Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 22 Spain Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 23 Italy Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 24 France Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 25 Rest of Europe Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 26 China Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 27 Japan Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 28 India Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 29 Australia Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 30 South Korea Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 31 Rest of Asia Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 32 Brazil Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 33 Mexico Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 34 Rest of Latin America Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 35 GCC Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 36 Africa Hard Seltzer Market (US$ Million), 2021 - 2031
FIG. 37 Rest of Middle East and Africa Hard Seltzer Market (US$ Million), 2021 - 2031
List of Tables
TABLE 1 Global Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 2 Global Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 3 Global Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 4 Global Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 5 Global Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 6 North America Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 7 North America Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 8 North America Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 9 North America Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 10 North America Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 11 U.S. Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 12 U.S. Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 13 U.S. Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 14 U.S. Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 15 U.S. Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 16 Canada Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 17 Canada Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 18 Canada Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 19 Canada Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 20 Canada Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 21 Rest of North America Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 22 Rest of North America Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 23 Rest of North America Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 24 Rest of North America Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 25 Rest of North America Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 26 UK and European Union Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 27 UK and European Union Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 28 UK and European Union Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 29 UK and European Union Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 30 UK and European Union Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 31 UK Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 32 UK Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 33 UK Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 34 UK Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 35 UK Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 36 Germany Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 37 Germany Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 38 Germany Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 39 Germany Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 40 Germany Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 41 Spain Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 42 Spain Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 43 Spain Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 44 Spain Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 45 Spain Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 46 Italy Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 47 Italy Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 48 Italy Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 49 Italy Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 50 Italy Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 51 France Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 52 France Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 53 France Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 54 France Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 55 France Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 56 Rest of Europe Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 57 Rest of Europe Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 58 Rest of Europe Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 59 Rest of Europe Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 60 Rest of Europe Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 61 Asia Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 62 Asia Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 63 Asia Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 64 Asia Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 65 Asia Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 66 China Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 67 China Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 68 China Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 69 China Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 70 China Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 71 Japan Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 72 Japan Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 73 Japan Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 74 Japan Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 75 Japan Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 76 India Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 77 India Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 78 India Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 79 India Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 80 India Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 81 Australia Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 82 Australia Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 83 Australia Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 84 Australia Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 85 Australia Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 86 South Korea Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 87 South Korea Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 88 South Korea Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 89 South Korea Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 90 South Korea Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 91 Latin America Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 92 Latin America Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 93 Latin America Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 94 Latin America Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 95 Latin America Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 96 Brazil Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 97 Brazil Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 98 Brazil Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 99 Brazil Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 100 Brazil Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 101 Mexico Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 102 Mexico Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 103 Mexico Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 104 Mexico Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 105 Mexico Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 106 Rest of Latin America Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 107 Rest of Latin America Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 108 Rest of Latin America Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 109 Rest of Latin America Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 110 Rest of Latin America Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 111 Middle East and Africa Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 112 Middle East and Africa Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 113 Middle East and Africa Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 114 Middle East and Africa Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 115 Middle East and Africa Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 116 GCC Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 117 GCC Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 118 GCC Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 119 GCC Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 120 GCC Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 121 Africa Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 122 Africa Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 123 Africa Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 124 Africa Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 125 Africa Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)
TABLE 126 Rest of Middle East and Africa Hard Seltzer Market By ABV Content, 2021-2031, USD (Million)
TABLE 127 Rest of Middle East and Africa Hard Seltzer Market By Packaging Type, 2021-2031, USD (Million)
TABLE 128 Rest of Middle East and Africa Hard Seltzer Market By Flavor, 2021-2031, USD (Million)
TABLE 129 Rest of Middle East and Africa Hard Seltzer Market By Flavored, 2021-2031, USD (Million)
TABLE 130 Rest of Middle East and Africa Hard Seltzer Market By Distribution Channel, 2021-2031, USD (Million)

Companies Mentioned

  • White Claw Hard Seltzer
  • Truly Hard Seltzer
  • Bon & Viv Spiked Seltzer
  • Press Premium Alcohol Seltzer
  • Smirnoff Seltzer
  • Mark Anthony Brands International
  • Carlsberg Group
  • Anheuser-Busch InBev
  • The Coca-Cola Company
  • Diageo plc, Heineken N.V.
  • The Boston Beer Company
  • Molson Coors Beverage Company
  • Constellation Brands, Inc.
  • Kopparberg
  • San Juan Seltzer, Inc.

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