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According to data from the China Association of Automobile Manufacturers (CAAM), new energy vehicle sales reached approximately 12.87 million units in 2024, highlighting the escalating demand for efficient powertrains capable of meeting modern transport performance standards. Despite this significant volume, the market faces a major hurdle regarding the intricacies of mass production. The complex assembly procedures necessary to ensure structural integrity and precise air gaps result in production bottlenecks and higher costs relative to mature radial flux technologies, thereby restricting rapid scalability and broader market expansion.
Market Drivers
A key catalyst for market expansion is the rising deployment of axial flux motors within the luxury and high-performance electric vehicle segments, where automakers value power density to distinguish top-tier models. These motors provide a competitive edge by generating substantial torque within a slender, lightweight structure, allowing for better vehicle dynamics and offset battery weight without disrupting chassis balance. This capability is driving luxury OEMs to replace radial flux systems with axial flux technology to attain superior handling and acceleration. For example, Road & Track reported in October 2025 that YASA unveiled a next-generation prototype for Mercedes-AMG that produces 750 kW of power while weighing just 12.7 kilograms, establishing a new standard for propulsion efficiency.Furthermore, the technology's applicability to space-restricted hybrid and in-wheel setups is widening the market reach beyond supercars. The disc-shaped geometry facilitates smooth integration between transmissions and internal combustion engines in plug-in hybrids, which is essential for electrifying legacy platforms while maintaining compact drivetrain footprints. This utility is reflected in the growing sales of hybrids utilizing such integration; Chery International announced in January 2025 that its plug-in hybrid sales topped 100,000 units in December 2024 alone. To address this rising component demand, suppliers are ramping up industrialization, with MercedesBlog reporting in July 2025 that YASA aims to scale production to 50,000 units annually for the premium automotive sector.
Market Challenges
The difficulties inherent in mass manufacturing represent a major obstacle to the growth of the axial flux motor sector. In contrast to radial flux designs that benefit from established, automated production processes, axial flux architectures demand complex assembly techniques to guarantee structural rigidity and maintain exact air gaps. These rigorous precision standards lead to manufacturing bottlenecks and substantially higher unit costs. As a result, producers find it difficult to reach the economies of scale required to be competitive in the price-sensitive passenger car market, confining the technology largely to niche, high-performance uses.This inability to scale production directly impedes the technology's widespread adoption across the general electric vehicle industry. The European Automobile Manufacturers' Association (ACEA) reported that new car registrations in the European Union totaled approximately 10.6 million units in 2024. Although there is clear demand for electrified powertrains within this vast volume, the manufacturing limitations of axial flux motors hinder them from becoming the default propulsion choice. The ongoing struggle to optimize production flows to equal the throughput of conventional motors ensures that axial flux technology currently fails to secure a substantial portion of the global mass market.
Market Trends
The utilization of Soft Magnetic Composite (SMC) materials for stator core production is becoming a vital trend for addressing the manufacturing challenges of axial flux motors. While conventional laminated steel sheets limit magnetic flux to two dimensions, SMCs are composed of iron powder particles with an insulating coating, facilitating the three-dimensional flux paths required by the compact disc topology. This material advancement supports cost-efficient mass production of intricate stator shapes via net-shape pressing, which drastically cuts assembly time and material waste compared to traditional techniques. In its 'Annual and Sustainability Report 2024' released in April 2025, Höganäs AB reported a turnover of 11,826 MSEK, attributing success to securing its first major commercial contract for soft magnetic materials in electric vehicle drivetrains.Concurrently, the industry is seeing progress in yokeless and segmented armature topologies driven by strategic alliances between powertrain suppliers and motor specialists. This movement targets the removal of the stator yoke to reduce iron losses and weight, while coupling these distinct motors with high-voltage inverters to optimize system output. Such partnerships are crucial for validating the electrical and thermal compatibility of axial flux designs in integrated electric drive units, speeding up the shift from prototyping to commercial readiness. As an example, Traxial announced in a July 2025 press release titled 'Joint High-Performance Axial Flux eDrive Testing' that it successfully validated its yokeless motor integrated with Punch Powertrain’s 800V silicon carbide inverter, creating a scalable system capable of 400 kW.
Key Players Profiled in the Passenger Cars Axial Flux Motors Market
- YASA Limited
- Magnax
- EMRAX
- Phi-Power
- PanGood
- Omni Powertrain Technologies
- Naxatra Labs
- Turntide Technologies
- EFLOW
- Beyond Motors
Report Scope
In this report, the Global Passenger Cars Axial Flux Motors Market has been segmented into the following categories:Passenger Cars Axial Flux Motors Market, by Propulsion:
- BEV
- HEV
- PHEV
Passenger Cars Axial Flux Motors Market, by Demand Category:
- OEM
- Aftermarket
Passenger Cars Axial Flux Motors Market, by Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Passenger Cars Axial Flux Motors Market.Available Customization
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Table of Contents
Companies Mentioned
The key players profiled in this Passenger Cars Axial Flux Motors market report include:- YASA Limited
- Magnax
- EMRAX
- Phi-Power
- PanGood
- Omni Powertrain Technologies
- Naxatra Labs
- Turntide Technologies
- EFLOW
- Beyond Motors
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 180 |
| Published | January 2026 |
| Forecast Period | 2025 - 2031 |
| Estimated Market Value ( USD | $ 63.89 Million |
| Forecasted Market Value ( USD | $ 90.02 Million |
| Compound Annual Growth Rate | 5.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |


