Salon Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Salon Services Market was valued at USD 240.35 Billion in 2024, and is expected to reach USD 382.34 Billion by 2030, rising at a CAGR of 8.08%. The global salon services market is evolving rapidly, fueled by increasing consumer focus on personal grooming, wellness, and appearance enhancement. Urbanization, rising disposable incomes, and the influence of social media trends are encouraging individuals to invest more in haircare, skincare, nail care, and spa treatments. As per the study in Feb 2025, 63.9% of the global population was using social media, substantially enhancing its role in influencing consumers’ purchasing and service-availing decisions. Technological advancements, including digital booking platforms, personalized beauty solutions, and innovative equipment, are further transforming the industry.

Key Market Drivers

Rising Beauty and Grooming Awareness

One of the most prominent drivers of the global salon services market is the increasing awareness and importance of personal grooming and beauty. Consumers today view salon visits not only as a luxury but as a regular part of their lifestyle. The growing emphasis on physical appearance, coupled with the influence of beauty standards promoted through media and celebrity culture, has made professional grooming services highly desirable. Young consumers, particularly millennials and Gen Z, are at the forefront of this trend, as they are more open to experimenting with hairstyles, skincare treatments, and cosmetic enhancements. According to study, 63.9% of the global population uses social media, highlighting its significant influence in shaping beauty trends and driving salon service demand.

Social media platforms such as Instagram, TikTok, and YouTube have amplified this awareness by showcasing new beauty trends, tutorials, and influencer-driven product endorsements. This has encouraged customers to seek salon services that help them replicate trending looks or maintain a polished, modern appearance. Moreover, professional grooming is now closely associated with confidence, self-expression, and even career advancement, further strengthening consumer demand. As beauty consciousness rises worldwide, salons are expanding their offerings to include advanced treatments such as hair spa, facials, body contouring, and makeup services to cater to evolving preferences.

Key Market Challenges

Rising Competition and Market Saturation

One of the most pressing challenges in the global salon services market is the high level of competition and increasing market saturation. The industry is fragmented, with a mix of local independent salons, regional chains, and large international brands competing for the same customer base. Independent salons often struggle to differentiate themselves in a crowded market where services such as haircuts, facials, and manicures have become widely available at competitive prices.

This saturation makes it difficult for salons to retain clients without offering discounts or promotional packages, which can erode profitability. Furthermore, the rapid growth of at-home beauty services and on-demand platforms adds another layer of competition, as customers now have the convenience of accessing professional grooming at their doorstep. Online beauty marketplaces and mobile apps that connect freelance professionals with clients have gained traction, posing a significant threat to traditional brick-and-mortar salons.

Key Market Trends

Digitalization and Rise of On-Demand Beauty Services

The digital transformation of the salon services industry has significantly altered how consumers book and experience grooming treatments. Online platforms and mobile apps are making it easier for clients to schedule appointments, explore service menus, and even pay seamlessly through digital wallets. This convenience has enhanced customer engagement and loyalty, especially among tech-savvy younger generations.

On-demand beauty services are also gaining traction, where professionals provide salon-quality treatments at the client’s home. Platforms connecting freelance beauticians and hairstylists with customers are flourishing, especially in urban centers where busy lifestyles increase the need for convenience. Virtual consultations, AR-powered hairstyle or makeup trials, and AI-driven recommendations are also expanding, enabling customers to visualize outcomes before committing. This trend is expected to grow further as consumers prioritize personalized, tech-enabled, and hassle-free salon experiences.

Key Market Players

• Great Clips, Inc.
• Regis Corporation
• Dessange International
• Ulta Beauty, Inc.
• The Lounge Hair Salon
• Seva Beauty
• Drybar
• Skin Rich
• The Leading Salons of the World, LLC.
• Snip-its

Report Scope:

In this report, the Global Salon Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Salon Services Market, By Service Type:

• Hair Care
• Nail Care
• Skin Care

Salon Services Market, By End User:

• Women
• Men

Salon Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Indonesia
• South America
• Argentina
• Colombia
• Brazil
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Salon Services Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.