Internet of Things (IoT) in Retail Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Internet of Things (IoT) in Retail Market is projected to expand from USD 15.84 Billion in 2025 to USD 47.23 Billion by 2031, registering a CAGR of 19.97%. This market involves the deployment of interconnected devices, sensors, and software across physical stores and supply chains to facilitate automation and real-time data exchange. Key drivers include the critical need for enhanced supply chain transparency and operational efficiency through automated inventory management. These technologies allow retailers to streamline logistics and optimize stock levels to meet consumer expectations, with GS1 US reporting in 2025 that companies implementing real-time tracking are 68% more likely to observe improved visibility and inventory control.

Despite these operational advantages, the market faces significant challenges regarding data privacy and cybersecurity. The rapid proliferation of connected endpoints expands the potential attack surface, leaving sensitive personal and financial information vulnerable to breaches. Consequently, the substantial investment required to secure these complex networks against cyber threats serves as a major impediment to broader adoption for many retail enterprises.

Market Drivers

The rising demand for personalized and interactive in-store experiences stimulates market expansion as retailers deploy IoT solutions to bridge the gap between digital and physical commerce. By integrating sensors, beacons, and smart displays, stores can identify individual shoppers upon entry and deliver tailored product recommendations or dynamic pricing in real-time. This ability to curate the physical journey significantly enhances customer engagement and loyalty by replicating the customized nature of online shopping; according to a February 2025 report by TransPerfect, over 70% of consumers indicate they are more likely to shop with brands that recognize their individual preferences.

Additionally, the growing necessity for real-time inventory visibility and stock optimization forces a shift from manual tracking to automated, sensor-based operational models. Retailers are increasingly adopting computer vision and item-level RFID technologies to maintain precise oversight of stock levels, thereby minimizing out-of-stock scenarios and enabling efficient omnichannel fulfillment strategies like buy-online-pickup-in-store. Zebra Technologies noted in November 2025 that 84% of decision-makers now prioritize real-time inventory synchronization, while Honeywell reported in January 2025 that more than 80% of retailers plan to increase their use of automation and artificial intelligence to enhance efficiency.

Market Challenges

The expansion of the Global Internet of Things (IoT) in Retail Market is significantly hindered by escalating cybersecurity threats and data privacy concerns. As retailers integrate more interconnected devices and sensors into their physical and digital infrastructures, the attack surface available to cybercriminals widens considerably, exposing sensitive consumer financial data and personally identifiable information to potential breaches. Consequently, retail enterprises are often forced to prioritize defensive measures over innovation, delaying the deployment of advanced IoT systems due to the immense reputational and financial risks associated with potential data theft.

The substantial investment required to fortify these complex networks further impedes market growth. Securing a vast ecosystem of endpoints demands rigorous protocols and continuous monitoring, which drives up operational costs and reduces the immediate return on investment for IoT projects. According to the Retail & Hospitality Information Sharing and Analysis Center (RH-ISAC) in its 2025 CISO Benchmark Report, ransomware was identified as the top cybersecurity risk by 70% of information security leaders; this high prevalence of critical threats compels retailers to divert capital toward security compliance and risk mitigation rather than expanding their IoT capabilities, thereby slowing overall industry adoption.

Market Trends

The expansion of automated and cashier-less checkout systems is reshaping the in-store payment process by eliminating traditional friction points through the deployment of smart carts and computer vision-enabled zones. These IoT-driven solutions not only enhance customer convenience by allowing immediate product scanning but also provide retailers with granular data on shopping behaviors that were previously untrackable. According to Capital One Shopping in February 2025, nearly 40% of grocery store registers in the U.S. are now self-checkout kiosks, highlighting the massive shift toward autonomous transaction models.

Simultaneously, the implementation of smart energy management for sustainability has prioritized the integration of IoT sensors with HVAC and lighting systems to dynamically adjust consumption based on real-time foot traffic. This intelligent regulation enables retailers to significantly lower their carbon footprint and operational costs by identifying inefficiencies before they lead to energy wastage. According to Facilities Dive in November 2025, the energy management segment reported 10% year-over-year growth in Q3 2025, driven significantly by demand from retail customers for efficiency software.

Key Players Profiled in the Internet of Things (IoT) in Retail Market

• IBM Corporation
• Cisco Systems, Inc.
• Intel Corporation.
• Microsoft Corporation
• SAP SE
• Amazon Web Services
• PTC Inc.
• Hewlett Packard Enterprise
• Oracle Corporation
• Siemens AG

Report Scope

In this report, the Global Internet Of Things (IoT) In Retail Market has been segmented into the following categories:

Internet Of Things (IoT) In Retail Market, by Offering:

• Hardware
• Platform
• Service

Internet Of Things (IoT) In Retail Market, by Application:

• Smart Shelf
• Asset Management
• Customer Experience Management
• Geomarketing

Internet Of Things (IoT) In Retail Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Internet Of Things (IoT) In Retail Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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