Global Disposable Incontinence Product Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

The Global Disposable Incontinence Product Market is estimated to be USD 10.57 Bn in 2023 and is expected to reach USD 13.82 Bn by 2028 growing at a CAGR of 5.51%.

Market dynamics, which refers to the ever-changing and evolving conditions, trends, and forces that impact the industries, is crucial for industry overview. It includes consumer demands, competition, technological advancements, economic shifts, and regulatory changes. We monitor the market and analyze the balance between demand and supply. Market dynamics that include drivers, restraints, opportunities, challenges, and insights are needed to make strategic decisions, whether entering new markets, launching new products, or setting pricing strategies.

The emerging trends in the market require market analysis to help set goals, make informed decisions about market entry and product development pricing, and inspire innovation to stay competitive and meet changing requirements. One of the most important elements is to analyze competitors to identify the gaps specific to the geographic location, product offerings, pricing, and opportunity areas for growth in internal and external development.

Understanding consumer behavior and market trends holistically is necessary to expand the company into new horizons and position itself in a new or existing market. It helps gain a competitive edge, save time & money, and reduce risks in the long term.

Market Segmentations

• The Global Disposable Incontinence Product Market is segmented based on Product, Material, Incontinence Type, Distribution Channel, and Geography.
• By Product Type, the market is segmented based on Disposable Underwear, Disposable Shields, Disposable Diapers, and Disposable Underpads.
• Disposable diapers are extremely convenient and timesaving. Parents don't have to wash and dry cloth diapers, which can be time-consuming and labour-intensive. Instead, they can throw away a used disposable diaper and put on a new one. This can save parents valuable time and effort, especially when dealing with frequent diaper changes. Disposable diapers absorb urine and feces, keeping babies' skin dry and clean. This helps to prevent diaper rash, a common skin irritation caused by prolonged exposure to moisture. Disposable diapers also contain odor-absorbing materials, which reduce the unpleasant smells associated with diaper changes. The materials used in disposable diapers are generally more breathable and less likely to cause skin irritation than those used in cloth diapers. This is because disposable diapers often contain a moisture-wicking layer that helps to keep the baby's skin dry and prevent contact with wetness.
• Disposable underpads provide a waterproof barrier between the surface they are placed on and any moisture, whether from incontinence, spills, or leaks. This helps to protect mattresses, sheets, sofas, and other furniture from damage and staining. Constant exposure to moisture, especially urine, can irritate the skin and increase the risk of skin breakdown and infections. Disposable underpads absorb moisture quickly and effectively, helping to keep the skin dry and healthy. This is especially important for people who are bedridden or immobile, as they are at greater risk of skin problems. Disposable underpads collect and contain moisture, preventing it from spreading and causing unpleasant odors. This helps to maintain a clean and hygienic environment, especially for people who experience frequent incontinence.
• Recent Development
• Friends have launched the country's first 'slim' disposable absorbent underpants - Friends UltraThinz. This new product is designed specifically for younger consumers who suffer from light incontinence due to conditions such as obesity, prostate issues, and postpartum incontinence. - May 2023

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Ahlstrom-Munksjo, Asahi Kasei Corporation, Berry Global Inc., Cardinal Health, Inc., ConvaTec Inc., etc.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyse and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Disposable Incontinence Product Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Disposable Incontinence Product Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Disposable Incontinence Product Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter's 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 and the impact of economic slowdown & impending recession on the market are also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market