South Africa Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

This report is an analytical report which provides extensive and highly detailed current and future market trends in the South African market.

The number of live births in South Africa increased by 16.7% during 2016-22, reaching 1.1 million in 2022. This resulted in a baby population of 3.2 million in 2022. Similarly, both the crude birth rate and total fertility rates, have increased. The GDP of South Africa grew by 2.3% in 2022, while consumer price inflation stood at 7%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.7% during 2016-22. Likewise, in volume terms, sales increased in 2022, with the sector increasing at a CAGR of 1%. Baby milks remained by far the largest category in value terms with over 65% of the baby food sector, followed by wet meals & other. Nestlé, Tiger Brands, and Groupe Lactalis were the top three companies in 2022. In the same year, Nestlé was the market leader in the baby milks category. Hypermarkets & supermarkets was the leading distribution channel in the sector in 2022, accounting for over 65% of overall value sales. The publisher estimates that the number of live births will increase over the forecast period in South Africa. Similarly, the market for baby food in the country is expected to increase in volume terms during 2022-28, at a CAGR of 5%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of baby milks increased from ZAR3.4 billion ($232.6 million) in 2016 to ZAR4.4 billion ($271 million) in 2022, registering a CAGR of 4.4% during this period.
• Baby cereals & dry meals volumes rose from 5.68 million kg in 2016 to 5.84 million kg in 2022, at a CAGR of 0.5%.
• Value sales of the baby wet meals & other category grew from ZAR926.3 million ($63 million) in 2016 to ZAR1.3 billion ($81.3 million) in 2022, at a CAGR of 6.2%.
• During 2016-22, the PCC of baby finger food grew by 10.8%.
• During 2016-22, the PCE of baby drinks in current price terms fell by 53.8%.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.