United States (US) Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

This report is an analytical report which provides extensive and highly detailed current and future market trends in the US market.

The number of live births in the US declined by 5.9% during 2016-22, reaching 3.7 million in 2022. This resulted in a baby population of 11 million in 2022. Similarly, both the crude birth rate and total fertility rates, have decreased. GDP of the US grew by 2.1% in 2022, while consumer price inflation stood at 8%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 3.6% during 2016-22. However, in volume terms, the sector contracted during 2016-22, at a negative CAGR of 0.7%. The volumes were significantly affected by Abbott Laboratories formula milk recall and the closure of its manufacturing facility in Sturgis. Baby milks remained by far the largest category in value terms with over 66.1% of the baby food sector, followed by wet meals & other. Nestlé, Mead Johnson (Reckitt Benckiser), and Abbott Laboratories were the top three companies in 2022. Hypermarkets & supermarkets was the leading distribution channel in the sector in 2022, accounting for over 65% of overall value sales. The publisher estimates that the number of live births will increase over the forecast period in the US. Similarly, the market for baby food in the country is expected to increase in volume terms during 2022-28, at a CAGR of 2.4%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of baby milks grew from $5 billion in 2016 to $6.1 billion in 2022, registering a CAGR of 3.4% during this period.
• Baby cereals & dry meals volumes decreased from 12.2 million kg in 2016 to 11.98 million kg in 2022, at a negative CAGR of 0.3%.
• Value sales of the baby wet meals & other category rose from $2.2 billion in 2016 to $2.8 billion in 2022, at a CAGR of 4.1%.
• During 2016-22, PCC of baby finger food grew by 9.5%.
• During 2016-22, PCC of baby drinks fell by 35.3%, totaling 1.2kg in 2022.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.