Global Sheet Face Mask Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The global sheet face mask market size reached US$ 358.8 Million in 2022. Looking forward, the market is expected to reach US$ 563.1 Million by 2028, exhibiting a growth rate (CAGR) of 7.80% during 2022-2028.

Sheet face masks are easy-to-use skincare products made using different types of gels, fibers, and papers. They are soaked in essences containing beneficial ingredients, such as hyaluronic acid, vitamins, and aloe vera. At present, several manufacturers are introducing sheet masks made with soft, natural and comfortable fabric as well as innovative ingredients like pearl, seaweed, watermelon, bee venom, and snail extracts for additional skin benefits. These manufacturers are also offering product variants that are suitable for a particular skin type or concern. This, in confluence with the growing awareness among individuals about personal appearance, is driving the demand for sheet face masks around the world.

Sheet Face Mask Market Trends

Several benefits provided by sheet face masks, such as hydration, removing impurities, detoxifying skin, and restoring radiance and glow, represent one of the significant factors bolstering the market growth. Moreover, the emerging on-the-go skincare trend is driving the demand for sheet face masks that are convenient and can be used while traveling. Apart from this, the leading market players are offering personalized sheet face masks after analyzing the skin with an advanced system. They are also manufacturing innovative masks from renewable materials. For instance, Johnson & Johnson Consumer Inc., a US-based skincare company, is focusing on developing single-use hydrogel sheet masks that contain active ingredients and hydrogel made from locust beans and red seaweed and offer nonwoven support for fit and comfort. In addition to this, key players are considerably investing in international celebrity endorsements for sheet face masks. They are relying on social media platforms and over-the-top (OTT) media services to promote their products, which is resulting in their increasing sales through online distribution channels across the globe.

Key Market Segmentation

This research provides an analysis of the key trends in each sub-segment of the global sheet face mask market report, along with forecasts at the global, regional and country level from 2023-2028. The report has categorized the market based on product type, price point and distribution channel.

Breakup by Product Type:

• Cotton and Microfiber Sheet
• Hydrogel Sheet
• Knit Sheet
• Bio-Cellulose Sheet

Breakup by Price Point:

• Mass
• Premium

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Retail Pharmacies
• E-Commerce

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Latin America
• Brazil
• Mexico
• Middle East and Africa

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amorepacific Corporation, Beiersdorf AG, Guerlain (LVMH Moët Hennessy - Louis Vuitton), Kracie Holdings Ltd. (Hoyu Co. Ltd.), L'Oréal S.A., Neutrogena Corporation (Johnson & Johnson), Procter & Gamble Company, Shiseido Company Limited, The Estée Lauder Companies Inc, The Himalaya Drug Company (Himalaya Global Holdings Ltd.), Topix Pharmaceuticals Inc. and Unilever plc.

Key Questions Answered in This Report

1. What was the size of the global sheet face mask market in 2022?
2. What is the expected growth rate of the global sheet face mask market during 2023-2028?
3. What has been the impact of COVID-19 on the global sheet face mask market?
4. What are the key factors driving the global sheet face mask market?
5. What is the breakup of the global sheet face mask market based on the product type?
6. What is the breakup of the global sheet face mask market based on the price point?
7. What is the breakup of the global sheet face mask market based on the distribution channel?
8. What are the key regions in the global sheet face mask market?
9. Who are the key players/companies in the global sheet face mask market?