Software as a service customer relationship Management works on a cloud, that is, the software will not be stored on the server of the company; instead it is hosted and managed externally by the provider, with 24/7 access, and no installation or maintenance costs. It also integrates all the business systems.
Market Segmentation
The market can be broadly categorised based on types, company size, and applications.Market Breakup by Type
- Operational CRM System
- Analytical CRM Systems
- Collaborative CRM Systems
Market Breakup by Company Size
- Large Enterprises
- Small and Medium Enterprises
Market Breakup by Application
- Retail
- BFSI
- Manufacturing
- Telecom and IT
- Healthcare
- Other
Market Breakup by Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Market Analysis
The growth in cloud computing and technology delivery as a service (SaaS) has made CRM systems more affordable and accessible to SMEs. Software as a service customer relationship Management is essential for businesses across sectors such as retail, BFSI, healthcare, telecommunications, and IT because by optimising marketing and sales processes, customer relationship management (CRM) aligns system efficiencies. SaaS CRM has also provided SMEs with a framework for integration into single applications with multiple business functions such as sales management, customer management, advertising management, and productivity management. SaaS CRM allows regulation and risk management to be streamlined. Through a centralised management system, it can better manage business operations. As a result, SMEs are widely embracing it. This growing adoption by SMEs of SaaS CRM is one of the key drivers for the market growth of software as a service customer relationship Management (CRM).Competitive Landscape
The report presents a detailed analysis of the following key players in the global software as a service customer relationship Management (CRM) industry, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:- Adobe Inc. (NASDAQ: ADBE)
- Microsoft Corp.
- Oracle Corp.
- Salesforce.com Inc.
- SAP SE
- Others
Table of Contents
Companies Mentioned
The key companies featured in this Software as a Service Customer Relationship Management market report include:- SAP SE
- Salesforce, Inc.
- Oracle Corporation
- Microsoft Corporation
- Adobe Inc.

