India Sexual Wellness Market Report and Forecast 2025-2034

The India sexual wellness market is estimated to grow in the forecast period of 2025-2034 at a CAGR of 5.40%.

Surging Sexual Liberation Fuelling the Market for Sexual Wellness in India

The increasing sexual liberation amongst the young population and the growing awareness regarding the importance of sexual wellness are propelling the market growth. The India sexual wellness market is also fuelled by rapid urbanisation, the rising internet penetration, the growing prevalence of sexual health disorders, and the robust growth of the female wellness category. With the growing representation of sexuality and adult content on digital, social media, and OTT platforms, the demand for innovative products like sex toys is significantly surging, hence invigorating the market.

Condoms Represent a Significant Share in the India Market for Sexual Wellness

Condoms account for a significant share in the sexual wellness market in India due to the growing focus on birth control. The introduction of various favourable initiatives by health organisations and governments to reduce the transmission of sexually-transmitted diseases is also surging the utilisation of condoms. For instance, in December 2020, the Mizoram State AIDS Control Society (MSACS) launched a campaign named Love Brigade for the distribution of free condoms. In addition, leading companies are introducing new variants of condoms that enhance sexual pleasure while offering contraceptive benefits. The development of innovative condoms that offer sexual control to women is further expected to support the India sexual wellness market in upcoming years.

Market Segmentation

Sexual wellness refers to a state of mind that focuses on sexual wellbeing by inspiring a respectful and positive approach regarding sexuality and sexual relationships. It ensures optimal protection of sexual health and prevention of pregnancy and sexually-transmitted diseases (STDs). Moreover, sexual wellness is crucial for overall emotional and physical health.

The major products of sexual wellness are:

• Sex Toys
• Female Toys
• Male Toys
• Condoms
• Female Condom
• Male Condom
• Lubricants and Sprays
• Water Based
• Silicone Based
• Oil Based
• Creams and Cosmetics
• Penis Enlargement Cream
• Vaginal Tightening Cream
• Breast Reduction and Enlargement Cream
• Intimate Wash and Fragrances
• Hair Removal Creams
• Waist/Hip Lightening Cream
• Antifungal Agents
• Others
• Sexual Enhancement Supplements
• Female
• Male
• Female Contraceptives
• Pregnancy Testing Products
• Others

The market can be broadly categorised on the basis of its distribution channels into:

• Mass Merchandisers
• Retail Pharmacy
• Online

Market Breakup by Region:

• North India
• South India
• East India
• West India

Emergence of Start-Ups and Direct-to-Consumer (D2C) Brands of Sexual Wellness to Aid the India Market

The proliferation of various start-ups and direct-to-consumer (D2C) brands of sexual wellness products is driving the market. Such brands are initiating offline and online campaigns to reduce the stigma associated with sexual pleasure and promote sexual wellness products. With the booming e-commerce sector, consumers are increasingly buying sexual wellness products for enhanced convenience and privacy from online retail platforms. Moreover, leading companies are increasingly educating consumers regarding the availability of diverse sexual wellness products and providing them the discreet and safe packaging, along with return/refund policies and rapid delivery times, which are anticipated to provide impetus to the India sexual wellness market in the forecast period.

The growing awareness regarding the contribution of sexual wellness to overall health and wellbeing is augmenting the market growth. The development of sexual wellness products such as lubricants that are made from natural ingredients is anticipated to invigorate the market growth. The increasing research and development (R&D) activities to develop innovative products that can be customised through connected devices and adjust stimulation in accordance with the users’ preferences are expected to aid the growth of the sexual wellness market in India in the coming years.

Key Players in the India Market for Sexual Wellness

The report presents a detailed analysis of the following key players in the India sexual wellness market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Reckitt Benckiser Group PLC.
• Redcliffe Hygiene Private Limited
• The Kama Sutra Company
• Mankind Pharma
• HLL Lifecare Limited
• Cupid Limited
• Himalaya Wellness Company
• Others

The comprehensive report looks into the macro and micro aspects of the market. The report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.