Plant-Based Food Colours Market Report and Forecast 2025-2034

The global market size for plant-based food colours reached a value of more than USD 9.89 Billion in 2024. The global plant-based food colours market is expected to grow at a CAGR of 5.40% between 2025 and 2034, reaching a value of USD 16.73 Billion by 2034.

Key Trends in the Market

Plant-based food colours are artificial colours obtained from natural plant-based sources such as algae, vegetables, fruits, and various others. The added colours help in making food items look attractive, increasing their visual appeal. Different food colourings include traditional food colouring, gel paste dye, powdered dye, liquid colouring, natural food colourings and liquid gel dye.

• People are shifting their preference to organic and natural food which they believe to be healthier. In order to maintain their overall health, consumers are increasingly demanding organic and plant-based products, profiting the market for plant-based food colours.
• Vegan diets are being adopted by a large number of people globally. People are also preferring vegetarian diets which has helped in improving the growth in the plant-based food colours market.
• Vibrant and bright colours with new shades are being added to the food products which is attracting the consumers towards purchasing the food items, resulting in more manufacturers experimenting with food colours.

Market Segmentation

“Plant-Based Food Colours Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Carotenoid
• Anthocyanin
• Chlorophyll
• Annatto
• Paprika Extract
• Spirulina Extract
• Turmeric
• Beet
• Others

Market Breakup by Form

• Powder
• Liquid

Market Breakup by Application

• Beverages
• Bakery and Confectionery Products
• Dairy Products
• Frozen and Packaged Products
• Meat, Poultry, and Seafood
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Market Share by Form

Liquid segment is expected to hold the largest share in the plant-based food colours market as it seamlessly blends into food and beverages without requiring additional mixing as needed with powder food colours. Liquid food colouring improves texture, viscosity, visual appeal, stability, and shelf life of the food products, with or without affecting the taste, which is another factor for the rise in demand for the liquid segment. Moreover, it is expected to observe more growth owing to the increasing demand for the property of high microbial stability.

Market Share by Region

North America consumers are increasingly becoming cautious of the health hazards caused by use of artificial food colours and thus the demand for plant-based food colours is rising. The popularity of colour-based food products is also growing which is expected to contribute to the growth of the market for plant-based food colours in North America.

Europe is expected to have a sizable share in the plant-based food colours market owing to an increase in supply of packaged food and beverages in the region. Also, increasing population shift to organic and vegan diets to maintain a good health is also impacting the market positively, helping the market grow rapidly in Europe.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global plant-based food colours market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Givaudan S.A.

Givaudan S.A. was established in 1895 and is headquartered in Vernier, Switzerland. The company manufactures fragrances, cosmetic ingredients, and flavours obtained from synthetic and natural ingredients.

Oterra A/S

Oterra A/S founded in 2014 is headquartered in Horsholm, Denmark. It is a global company that provides its consumers with colours that are obtained from nature and then used in beverage, pet food, food, and dietary supplements.

Archer Daniels Midland Company

Archer Daniels Midland Company was founded in 1902 and is based out of Illinois in the United States. It is an American food processing and commodities trading company that manufactures flavours and colours for supplements, food, and beverages.

Other market players include Koninklijke DSM N.V., Döhler Group, Sensient Technologies Corporation, Nactarome S.P.A., Lycored Corp., GNT Group, and Kalsec, Inc., among others.