Major League Baseball World Series, 2023 - Post Event Analysis

An analysis of the recent 2023 Major League Baseball World Series, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The 2023 MLB World Series was the least-watched fall classic in TV history. Fox have reported that the World Series averaged 9.11 million viewers, less than the 9.79 million average from the 2020 series. The final game of the series, on Wednesday 1st November, averaged 11.64 million across Fox, Fox Deportes and Fox Streaming Platform. This was the first audience over 10 million for this year’s series. The 2023 MLB World Series had agreed partnerships with 35 brands. Nike, as the centralized league kit supplier boasts one of the biggest rights for the series.

Away from Nike and SeatGeek, the value in deals being signed fluctuates somewhat across the 35 deals, ranging from $60 million to $1.6 million. It is important to note that these sponsorship brands partner includes the MBL 2023 season, and therefore covers the World Series. The 2023 MLB World Series Champions are estimated to take home around $35 million. The exact amount Texas Rangers receive for winning the World Series is not a fixed amount as it depends on ticket sales and TV revenue. The World Series champions, Texas Rangers, will also receive a boost in popularity and exposure.

It is also expected that the World Series runner-up, the Arizona Diamondbacks, will also receive a prize pot for their part in the battle for the Commissioner’s Trophy. Tickets sold-out on the MLB official website for the 2023 World Series. As the World Series is played at both team’s stadiums, the ticket prices are stadium dependent.

The price range for MLB World Series tickets ranged from around $400 up to $10,000. It was suggested that the 2023 MLB World Series had the fifth-highest ticket prices on average in MLB history. Texas Rangers World Series home game one was a sell-out. Texas Rangers home stadium, Globe Life Field, has a capacity of 40,300. Chase Field, the home stadium of the Arizona Diamondbacks, had Games 3, 4 and 4 with all tickets sold out. It is estimated that almost 150,000 spectators attended Games 3, 4 and 5 of the World Series.

A detailed overview of the key facts and events which took place in the United States. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the 2023 Major League Baseball World Series.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 Major League Baseball World Series and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 Major League Baseball World Series is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, team and player profile as well as the competitions prize-money is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2023 Major League Baseball World Series performed, in the sense of both business and popularity.