This report explores how impulse shopping is evolving in a digital shopping landscape.
Sitting at the intersection of planned and impulse shopping behaviors are “planned impulse” purchases, which reflect elements of need-based purchasing as well as unplanned decisions in-store. This report explores opportunities in planned impulse purchasing, and the implications for both food and drink brands and retailers.
Sitting at the intersection of planned and impulse shopping behaviors are “planned impulse” purchases, which reflect elements of need-based purchasing as well as unplanned decisions in-store. This report explores opportunities in planned impulse purchasing, and the implications for both food and drink brands and retailers.
Scope
- Traditional impulse shopping has been impacted by disruption to the c-store industry.
- The rise in online shopping facilitates more considered, less impulsive purchases.
- Quick commerce has transformed the potential of online impulse shopping.
Reasons to Buy
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What opportunities do 'planned impulse' occasions offer food and drinks brands?
- What?
- Why?
- Who?
- How?
- What's next?
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Walmart
- Target
- Aldi
- Zabka
- Bold Commerce
- Instacart
- Coles
- FamilyMart
- Shopii
- Uber
