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Sustainability in China

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    Report

  • 45 Pages
  • August 2025
  • Region: China
  • Euromonitor International
  • ID: 5914622
Sustainability awareness is strong among Chinese consumers, with nearly 60% worried about climate change and taking action to make an impact such as reducing their food waste and plastic use. Over a third of consumers in the country are categorised as naturalists, and as concerns rise surrounding artificial ingredients, chemicals, and ultra-processed foods, natural and organic lead claims across several industries, both human- and pet-related.

The Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sustainability market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SCOPE
  • CHART 1 Sustainability Country Report Scope 2025
KEY FINDINGS
  • CHART 2 Sustainability Country Report Main Findings 2025
INTRODUCTION
  • CHART 3 Sustainability Market in China: Key Metrics by Industry 2024
CONSUMER BEHAVIOUR
  • Environmental awareness
  • CHART 4 Consumers' Sustainability Awareness and Actions in China 2020-2025
  • Green actions
  • CHART 5 Consumers' Environmental Action in China 2025
  • Trust in green labels
  • CHART 6 Consumer Trust in Product Claims in China 2025
  • Shopping preferences
  • CHART 7 Consumer Circular Shopping Preferences in China 2025
  • Sustainable consumer types
  • CHART 8 Sustainable Consumer Types in China 2025
  • CHART 9 Zero Wasters: Largest Consumer Type in China 2025
MARKET SIZE AND PRODUCT PREVALENCE
  • CHART 10 Sustainability Market Size by Industry in China 2020-2024
  • CHART 11 Sustainability Product Prevalence by Industry in China 2020-2024
SUSTAINABLE PRODUCTS
  • CHART 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 13 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 14 Tissue and Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 15 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 16 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 17 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 18 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 19 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 20 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 21 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
  • CHART 22 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the Top 10 Sustainability Attributes in China 2024
COMPETITOR ANALYSIS
  • CHART 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in China 2020-2024
  • CHART 24 Top 10 Companies: Sustainability Product Prevalence in China 2020-2024
SEIZING THE OPPORTUNITY - BY INDUSTRY
  • CHART 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 26 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 27 Tissue and Hygiene: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 28 Pet Care: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 29 Consumer Health: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 30 Home Care: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 31 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 32 Staple Foods: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 33 Soft Drinks: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 34 Snacks: Market Size of Top 10 Sustainability Attributes in China 2020-2024
  • CHART 35 Hot Drinks: Market Size of Top 10 Sustainability Attributes in China 2020-2024
SEIZING THE OPPORTUNITY - BY KEY ATTRIBUTE GROUP
  • CHART 36 No Artificial Ingredients Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
  • CHART 37 Sustainable Sourcing Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024
  • CHART 38 Planet Friendly Claims: Market Size of Sustainable Products Across Selected Countries 2020-2024