Adventure motorcycles offers a thrilling and versatile riding experience, thus gaining immense popularity among the motorcycle riders. The motorcycles are designed to handle various terrains, making them suitable for both on-road and off-road adventures. With their rugged construction, long-travel suspension, and dual purpose tires, adventure bikes can tackle challenging trails and conquer obstacles that would be impossible for standard street motorcycles. One of the key advantages of adventure motorcycles is their reliability. These bikes are built to withstand the demands of off-road riding while still providing a smooth and comfortable experience on paved roads. Riders can embark on long journeys with confidence, knowing that the adventure motorcycle will deliver consistent performance and endure the rigors of different terrains. The versatility that adventure bikes offer, with their upright riding position and ergonomic features, riders can enjoy hours of comfortable riding, whether it's a leisurely cruise on the highway or an adrenaline-filled adventure through rugged landscapes. The spacious storage options, including built-in panniers and top cases, allow riders to carry essential gear and supplies for extended trips, making adventure motorcycles an excellent choice for those seeking self-sufficient travel. Moreover, Manufacturers are constantly improving suspension systems, adding advanced electronics for better traction control and stability, and refining engine performance to provide more power and fuel efficiency. Additionally, advancements in materials and design are making adventure bikes lighter and more agile without compromising durability. The continuous improvement of the motorcycle helps the manufacturers to sustain their position in the global market and offers variety of motorcycles to consumers with new and safe technology.
Adventure motorcycles offer riders a thrilling and versatile riding experience. With their reliability, versatility, and future opportunities for advancements, adventure bikes are poised to continue captivating the hearts of motorcycle enthusiasts, providing endless opportunities for unforgettable adventures both on and off the road.
The factors such as growing adventure tourism industry and rise in disposable income supplement the growth of the adventure motorcycle market. However, low cost and advancement in commuter motorcycles and high cost of adventure motorcycle are the factors expected to hamper the growth of the adventure motorcycle market. In addition, integration of digital technologies and demand for light weight and agile designs are expected to create ample opportunities for the key players operating in the adventure motorcycle market.
For the purpose of analysis, the global adventure motorcycle market is segmented on the basis of engine capacity, application, and region. By engine capacity, the market is classified into less than 500cc, 500-1000cc, and more than 1000cc. By application, the market is categorized into off-road, and on-road. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The leading players operating in the adventure motorcycle market are KTM AG, Ducati Motor Holding S.p.A., TRIUMPH MOTORCYCLES, BMW AG, Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Harley-Davidson, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Eicher Motors Ltd.
Adventure motorcycles offer riders a thrilling and versatile riding experience. With their reliability, versatility, and future opportunities for advancements, adventure bikes are poised to continue captivating the hearts of motorcycle enthusiasts, providing endless opportunities for unforgettable adventures both on and off the road.
The factors such as growing adventure tourism industry and rise in disposable income supplement the growth of the adventure motorcycle market. However, low cost and advancement in commuter motorcycles and high cost of adventure motorcycle are the factors expected to hamper the growth of the adventure motorcycle market. In addition, integration of digital technologies and demand for light weight and agile designs are expected to create ample opportunities for the key players operating in the adventure motorcycle market.
For the purpose of analysis, the global adventure motorcycle market is segmented on the basis of engine capacity, application, and region. By engine capacity, the market is classified into less than 500cc, 500-1000cc, and more than 1000cc. By application, the market is categorized into off-road, and on-road. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The leading players operating in the adventure motorcycle market are KTM AG, Ducati Motor Holding S.p.A., TRIUMPH MOTORCYCLES, BMW AG, Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Harley-Davidson, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Eicher Motors Ltd.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the adventure motorcycle market analysis from 2022 to 2032 to identify the prevailing adventure motorcycle market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the adventure motorcycle market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global adventure motorcycle market trends, key players, market segments, application areas, and market growth strategies.
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- Brands Share Analysis
- Historic market data
- SWOT Analysis
Key Market Segments
By Engine Capacity
- Less than 500cc
- 500cc-1000cc
- Above 1000cc
By Application
- Off-road
- On-Road
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- TRIUMPH MOTORCYCLES
- Yamaha Motor Co., Ltd.
- Harley Davidson
- KTM AG
- Suzuki Motor Corporation
- BMW AG
- Honda Motor Co., Ltd.
- Kawasaki Heavy Industries, Ltd.
- Eicher Motors Ltd.
- Ducati Motor Holding S.p.A.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ADVENTURE MOTORCYCLE MARKET, BY ENGINE CAPACITY
CHAPTER 5: ADVENTURE MOTORCYCLE MARKET, BY APPLICATION
CHAPTER 6: ADVENTURE MOTORCYCLE MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report titled, 'Adventure Motorcycle Market," was valued at $31.8 billion in 2022, and is estimated to reach $64.5 billion by 2032, growing at a CAGR of 7.5% from 2023 to 2032.An adventure motorcycle is a versatile machine which can handle off-road terrain and can be ridden on-road as well. The motorcycle has long travel suspension to tackle off-road terrain and has big fuel tanks to travel long distance. Adventure motorcycles are often equipped with features such as luggage racks, crash bars, and windshields to enhance their touring capabilities. They also have larger wheels and tires for better traction on different surfaces. These motorcycles are favored by riders who enjoy exploring remote areas and embarking on challenging journeys.
These motorcycles are available in various engine capacity for instance Suzuki offers V STROM 250 a single cylinder 248cc adventure motorcycle and KTM offers 390 adventure a 373cc single cylinder adventure motorcycle. The small engine capacity make these motorcycles more efficient than its mid-size engine, and high capacity engine counter parts. But the small engine capacity motorcycle lacks in power, and advance feature such as riding modes and other onboard features. The mid-size engine capacity motorcycles such as Yamaha Tenere 700, and Ducati desert X are available with advanced features that assist riders to control motorcycle in uncertain situation and also help rider to control the engine power output through various riding modes. The mid-size engine capacity motorcycle offer enough power, electronic features and has sensible price tag to attract any motorcycle enthusiast. Whereas the high engine capacity such as BMW R 1250 GS and Triumph Tiger 1200 are power houses that has engine capacity more than 1000cc and produces 134horse power and 147 horse power respectively.
The motorcycle has features such as heated grips, automatic preload adjustment which constantly monitors and adapt damping. It also has six riding modes, ABS, traction control, fully keyless system, and blind spot radar system. The high engine capacity adventure motorcycles have high price but offer features that justify the price tag. The adventure motorcycle is capable of travelling on-road and off-road. Theses motorcycle are preferred in off-road motorcycle market as it has all the components to tackle rugged and tough terrain with comfortable riding seats than the off-road motorcycle. Riders that prefers to travel on-road also opt for the adventure motorcycles as the motorcycle have rider assistance and have the capability and long wheelbase to carry pillion with luggage. Adventure motorcycles have gained popularity due to their versatility and ability to handle different types of terrain. The motorcycles offer riders freedom to explore and experience new adventures, whether it's a long-distance road trip or an off-road expedition with riding aids which provide confidence and safety to the rider.
The key factors driving the growth of the adventure motorcycle market include growing adventure tourism industry and rise in disposable income. Moreover, Motorcycle manufacturers are organizing tour and travel programs which helps the manufacturers to market and promote their new adventure motorcycle models. For instance KTM organize KTM Rallye in Australia, and New Zealand. The event consist of riders or owners of the KTM adventure bikes which includes KTM’s adventure motorcycle lineup from 390 adventure to 1290 R model. The event allows the owners to experience new motorcycles from the brand. These type of events from the manufacturers helps to attract customer as well as allows existing customer to switch to a new model. The events also helps in the growth of the adventure motorcycle market by selling adventure tourism as an experience.
The market also offers opportunistic factors to the key players operating in the market to enhance their technology, which creates ample opportunities for the growth of the market across the globe. This includes Integration of digital technologies, as many companies’ uses strategies such as product upgrade and development, to sustain its position in the adventure motorcycle market and to attract new customers, these strategies supplements the growth of the market across the globe. For instance, in September 2023, KTM launched new version of 890 adventure R Rally. The bike has new suspension, ABS integrated riding modes, and turn by turn navigation software. The launch enhances the existing bike's technology and extended the company's portfolio. Furthermore, KTM has launched an entry level variant of KTM 390 adventure known as KTM 390 adventure X. The variant has no riding modes, and has a LCD display. The launch of the new entry level variant is expected to attract new customers in the market. Through this strategic move, KTM is developing and releasing new technology in the existing bikes to sustain its position in the market and to compete with the other manufacturers in the market.
The adventure motorcycle market is segmented into engine capacity, application, and region. By engine capacity, the market is divided into less than 500cc, 500-1000cc, and more than 1000cc. By application, the market is categorized into off-road, and on-road. By region, it is analyzed across North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The key players profiled in the study include KTM AG, Ducati Motor Holding S.p.A., TRIUMPH MOTORCYCLES, BMW AG, Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Harley-Davidson, Kawasaki Heavy Industries, Ltd., Suzuki Motor Corporation, and Eicher Motors Ltd. The developments carried out by these companies supplement the growth of the market across the globe. For instance, in October 2023, Ducati has unveiled its new variant of adventure motorcycle Desert X known as Desert X Rally. The variant has improved suspension and tires for more technical adventure riding. The release of the motorcycle is expected to attract new customer who prefer more technical adventure riding. Such developments create ample opportunities for the growth of the market across the globe.
Key Market Insights
By engine capacity, 500-1000cc segment was the highest revenue contributor to the market, and is estimated to reach $28.2 billion by 2032, with a CAGR of 7.8%.By application, the on road segment dominated the global market, and is estimated to reach $43.1 billion by 2032, with a CAGR of 7.7%.
By region, Asia-Pacific was the highest revenue contributor, accounting for $24.1 billion in 2032, with a CAGR of 7.2% during the forecast period.
Companies Mentioned
- TRIUMPH MOTORCYCLES
- Yamaha Motor Co., Ltd.
- Harley Davidson
- KTM AG
- Suzuki Motor Corporation
- BMW AG
- Honda Motor Co., Ltd.
- Kawasaki Heavy Industries, Ltd.
- Eicher Motors Ltd.
- Ducati Motor Holding S.p.A.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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