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Equity Indexed Life Insurance Market By Type, By Mode, By Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2023-2032

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    Report

  • 415 Pages
  • September 2023
  • Region: Global
  • Allied Market Research
  • ID: 5916267
Equity indexed life insurance (EILI) also known as indexed universal life insurance (IUL), is a type of life insurance plan that combines traditional life insurance with investment opportunities connected to stock market indices' performance. EILI like regular life insurance, pays a death benefit to the policyholder's beneficiaries upon the policyholder's death, this type of death benefit is usually tax-free. In addition, to the death benefit, EILI policies accumulate cash value over time. A portion of the premium paid by the policyholder is deposited into a cash value account. Moreover, the unique feature of IUL is that the cash value growth is tied to the performance of a selected stock market indexed, such as the S&P 500. Instead of a fixed interest rate, the policy's cash value can potentially grow based on the index's performance. Furthermore, the cash value growth within the policy is normally tax-deferred, which means policyholders do not have to pay taxes on the profits as long as the money remains in the policy, withdrawals or loans against the cash value may also be tax-free up to a specific amount.

The equity indexed life insurance market is driven by technological advancements as digital technologies and internet platforms have shortened the application and underwriting processes, making equity-indexed life insurance (EILI) plans more accessible to consumers, sophisticated data analytics and modeling enable insurers to better analyze risk and offer more personalized plans, potentially lowering policyholder rates. Advances in artificial intelligence (AI) and machine learning enable insurers to optimize investing strategies related to stock market indexed, potentially improving equity indexed life insurance policy performance. Furthermore, investor interest and market performance play a major for growth of the equity indexed life insurance market. However, competing insurance products could hamper the expansion of equity-indexed life insurance markets. EILI policies are a unique combination of insurance and investment, giving policyholders with the possibility of equity market gains while also providing a death benefit. When various insurance products, such as traditional whole life insurance or variable universal life insurance, offer similar features but have distinct risk-reward profiles, consumers may find it difficult to differentiate between them and make educated selections. Furthermore, complexity and lack of transparency must restrict the equity indexed life insurance market growth. On the contrary, the equity-indexed life insurance market can benefit from a long-term investing perspective. EILI policies are suitable for individuals who want to develop their wealth over time while also safeguarding their family and friends with life insurance. Policyholders can benefit from the power of compounding as the cash value within the insurance grows over time, bound to the performance of equities indexed, by taking a long-term approach. This longer investing horizon enables them to adapt to market fluctuations and capitalize on possible gains while avoiding the short-term concerns associated with day-to-day market volatility.

The equity indexed life insurance market is segmented on the basis of type, mode, distribution channel, and region. Based on type, the market is segmented into whole life insurance, universal life insurance, variable universal life insurance, indexed universal life insurance, and others. By mode it is segmented into online, and offline. On the basis of distribution channel it is segmented into insurance companies, agency and brokers, and banks. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The report analysis the profiles of key players operating in the equity indexed life insurance market such as American International Group, Inc., AXA, John Hancock, MetLife Services and Solutions, LLC., Mutual of Omaha Insurance Company, Penn Mutual, Progressive Casualty Insurance Company, Protective Life Corporation, Prudential Financial, Inc., Symetra Life Insurance Company. These players have adopted various strategies to increase their market penetration and strengthen their position in the equity indexed life insurance market.

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  • SWOT Analysis

Key Market Segments

By Type

  • Whole Life Insurance
  • Universal Life Insurance
  • Variable Universal Life Insurance
  • Indexed Universal Life Insurance
  • Others

By Mode

  • Online
  • Offline

By Distribution Channel

  • Insurance Companies
  • Agency and Brokers
  • Banks

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
  • Key Market Players
  • American International Group, Inc.
  • MetLife Services and Solutions, LLC.
  • Mutual of Omaha Insurance Company
  • Progressive Casualty Insurance Company
  • Prudential Financial, Inc.
  • AXA
  • Protective Life Corporation
  • John Hancock
  • Penn Mutual
  • Symetra Life Insurance Company

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.3. Porter’s five forces analysis
3.4. Market dynamics
CHAPTER 4: EQUITY INDEXED LIFE INSURANCE MARKET, BY TYPE
4.1. Overview
4.2. Whole Life Insurance
4.3. Universal Life Insurance
4.4. Variable Universal Life Insurance
4.5. Indexed Universal Life Insurance
4.6. Others
CHAPTER 5: EQUITY INDEXED LIFE INSURANCE MARKET, BY MODE
5.1. Overview
5.2. Online
5.3. Offline
CHAPTER 6: EQUITY INDEXED LIFE INSURANCE MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.2. Insurance Companies
6.3. Agency and Brokers
6.4. Banks
CHAPTER 7: EQUITY INDEXED LIFE INSURANCE MARKET, BY REGION
7.1. Overview
7.2. North America
7.3. Europe
7.4. Asia-Pacific
7.5. LAMEA
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
9.1. American International Group, Inc.
9.2. AXA
9.3. John Hancock
9.4. MetLife Services and Solutions, LLC.
9.5. Mutual of Omaha Insurance Company
9.6. Penn Mutual
9.7. Progressive Casualty Insurance Company
9.8. Protective Life Corporation
9.9. Prudential Financial, Inc.
9.10. Symetra Life Insurance Company
List of Tables
Table 01. Global Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 02. Equity Indexed Life Insurance Market for Whole Life Insurance, by Region, 2022-2032 ($ Million)
Table 03. Equity Indexed Life Insurance Market for Universal Life Insurance, by Region, 2022-2032 ($ Million)
Table 04. Equity Indexed Life Insurance Market for Variable Universal Life Insurance, by Region, 2022-2032 ($ Million)
Table 05. Equity Indexed Life Insurance Market for Indexed Universal Life Insurance, by Region, 2022-2032 ($ Million)
Table 06. Equity Indexed Life Insurance Market for Others, by Region, 2022-2032 ($ Million)
Table 07. Global Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 08. Equity Indexed Life Insurance Market for Online, by Region, 2022-2032 ($ Million)
Table 09. Equity Indexed Life Insurance Market for Offline, by Region, 2022-2032 ($ Million)
Table 10. Global Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 11. Equity Indexed Life Insurance Market for Insurance Companies, by Region, 2022-2032 ($ Million)
Table 12. Equity Indexed Life Insurance Market for Agency and Brokers, by Region, 2022-2032 ($ Million)
Table 13. Equity Indexed Life Insurance Market for Banks, by Region, 2022-2032 ($ Million)
Table 14. Equity Indexed Life Insurance Market, by Region, 2022-2032 ($ Million)
Table 15. North America Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 16. North America Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 17. North America Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 18. North America Equity Indexed Life Insurance Market, by Country, 2022-2032 ($ Million)
Table 19. U.S. Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 20. U.S. Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 21. U.S. Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 22. Canada Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 23. Canada Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 24. Canada Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 25. Europe Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 26. Europe Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 27. Europe Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 28. Europe Equity Indexed Life Insurance Market, by Country, 2022-2032 ($ Million)
Table 29. UK Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 30. UK Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 31. UK Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 32. Germany Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 33. Germany Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 34. Germany Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 35. France Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 36. France Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 37. France Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 38. Italy Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 39. Italy Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 40. Italy Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 41. Spain Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 42. Spain Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 43. Spain Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 44. Rest of Europe Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 45. Rest of Europe Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 46. Rest of Europe Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 47. Asia-Pacific Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 48. Asia-Pacific Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 49. Asia-Pacific Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 50. Asia-Pacific Equity Indexed Life Insurance Market, by Country, 2022-2032 ($ Million)
Table 51. China Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 52. China Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 53. China Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 54. Japan Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 55. Japan Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 56. Japan Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 57. India Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 58. India Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 59. India Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 60. Australia Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 61. Australia Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 62. Australia Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 63. South Korea Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 64. South Korea Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 65. South Korea Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 66. Rest of Asia-Pacific Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 67. Rest of Asia-Pacific Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 68. Rest of Asia-Pacific Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 69. LAMEA Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 70. LAMEA Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 71. LAMEA Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 72. LAMEA Equity Indexed Life Insurance Market, by Country, 2022-2032 ($ Million)
Table 73. Latin America Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 74. Latin America Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 75. Latin America Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 76. Middle East Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 77. Middle East Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 78. Middle East Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 79. Africa Equity Indexed Life Insurance Market, by Type, 2022-2032 ($ Million)
Table 80. Africa Equity Indexed Life Insurance Market, by Mode, 2022-2032 ($ Million)
Table 81. Africa Equity Indexed Life Insurance Market, by Distribution Channel, 2022-2032 ($ Million)
Table 82. American International Group, Inc.: Key Executives
Table 83. American International Group, Inc.: Company Snapshot
Table 84. American International Group, Inc.: Service Segments
Table 85. American International Group, Inc.: Product Portfolio
Table 86. American International Group, Inc.: Key Stratergies
Table 87. Axa: Key Executives
Table 88. Axa: Company Snapshot
Table 89. Axa: Service Segments
Table 90. Axa: Product Portfolio
Table 91. John Hancock: Key Executives
Table 92. John Hancock: Company Snapshot
Table 93. John Hancock: Service Segments
Table 94. John Hancock: Product Portfolio
Table 95. Metlife Services and Solutions, LLC.: Key Executives
Table 96. Metlife Services and Solutions, LLC.: Company Snapshot
Table 97. Metlife Services and Solutions, LLC.: Service Segments
Table 98. Metlife Services and Solutions, LLC.: Product Portfolio
Table 99. Mutual of Omaha Insurance Company: Key Executives
Table 100. Mutual of Omaha Insurance Company: Company Snapshot
Table 101. Mutual of Omaha Insurance Company: Service Segments
Table 102. Mutual of Omaha Insurance Company: Product Portfolio
Table 103. Penn Mutual: Key Executives
Table 104. Penn Mutual: Company Snapshot
Table 105. Penn Mutual: Service Segments
Table 106. Penn Mutual: Product Portfolio
Table 107. Penn Mutual: Key Stratergies
Table 108. Progressive Casualty Insurance Company: Key Executives
Table 109. Progressive Casualty Insurance Company: Company Snapshot
Table 110. Progressive Casualty Insurance Company: Service Segments
Table 111. Progressive Casualty Insurance Company: Product Portfolio
Table 112. Protective Life Corporation: Key Executives
Table 113. Protective Life Corporation: Company Snapshot
Table 114. Protective Life Corporation: Service Segments
Table 115. Protective Life Corporation: Product Portfolio
Table 116. Prudential Financial, Inc.: Key Executives
Table 117. Prudential Financial, Inc.: Company Snapshot
Table 118. Prudential Financial, Inc.: Service Segments
Table 119. Prudential Financial, Inc.: Product Portfolio
Table 120. Prudential Financial, Inc.: Key Stratergies
Table 121. Symetra Life Insurance Company: Key Executives
Table 122. Symetra Life Insurance Company: Company Snapshot
Table 123. Symetra Life Insurance Company: Service Segments
Table 124. Symetra Life Insurance Company: Product Portfolio
Table 125. Symetra Life Insurance Company: Key Stratergies
List of Figures
Figure 01. Equity Indexed Life Insurance Market, 2022-2032
Figure 02. Segmentation of Equity Indexed Life Insurance Market, 2022-2032
Figure 03. Top Impacting Factors in Equity Indexed Life Insurance Market
Figure 04. Top Investment Pockets in Equity Indexed Life Insurance Market (2023-2032)
Figure 05. Low Bargaining Power of Suppliers
Figure 06. Low Threat of New Entrants
Figure 07. Low Threat of Substitutes
Figure 08. Low Intensity of Rivalry
Figure 09. Low Bargaining Power of Buyers
Figure 10. Global Equity Indexed Life Insurance Market: Drivers, Restraints and Opportunities
Figure 11. Equity Indexed Life Insurance Market, by Type, 2022 and 2032 (%)
Figure 12. Comparative Share Analysis of Equity Indexed Life Insurance Market for Whole Life Insurance, by Country 2022 and 2032 (%)
Figure 13. Comparative Share Analysis of Equity Indexed Life Insurance Market for Universal Life Insurance, by Country 2022 and 2032 (%)
Figure 14. Comparative Share Analysis of Equity Indexed Life Insurance Market for Variable Universal Life Insurance, by Country 2022 and 2032 (%)
Figure 15. Comparative Share Analysis of Equity Indexed Life Insurance Market for Indexed Universal Life Insurance, by Country 2022 and 2032 (%)
Figure 16. Comparative Share Analysis of Equity Indexed Life Insurance Market for Others, by Country 2022 and 2032 (%)
Figure 17. Equity Indexed Life Insurance Market, by Mode, 2022 and 2032 (%)
Figure 18. Comparative Share Analysis of Equity Indexed Life Insurance Market for Online, by Country 2022 and 2032 (%)
Figure 19. Comparative Share Analysis of Equity Indexed Life Insurance Market for Offline, by Country 2022 and 2032 (%)
Figure 20. Equity Indexed Life Insurance Market, by Distribution Channel, 2022 and 2032 (%)
Figure 21. Comparative Share Analysis of Equity Indexed Life Insurance Market for Insurance Companies, by Country 2022 and 2032 (%)
Figure 22. Comparative Share Analysis of Equity Indexed Life Insurance Market for Agency and Brokers, by Country 2022 and 2032 (%)
Figure 23. Comparative Share Analysis of Equity Indexed Life Insurance Market for Banks, by Country 2022 and 2032 (%)
Figure 24. Equity Indexed Life Insurance Market by Region, 2022 and 2032 (%)
Figure 25. U.S. Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 26. Canada Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 27. UK Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 28. Germany Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 29. France Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 30. Italy Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 31. Spain Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 32. Rest of Europe Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 33. China Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 34. Japan Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 35. India Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 36. Australia Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 37. South Korea Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 38. Rest of Asia-Pacific Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 39. Latin America Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 40. Middle East Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 41. Africa Equity Indexed Life Insurance Market, 2022-2032 ($ Million)
Figure 42. Top Winning Strategies, by Year (2020-2023)
Figure 43. Top Winning Strategies, by Development (2020-2023)
Figure 44. Top Winning Strategies, by Company (2020-2023)
Figure 45. Product Mapping of Top 10 Players
Figure 46. Competitive Dashboard
Figure 47. Competitive Heatmap: Equity Indexed Life Insurance Market
Figure 48. Top Player Positioning, 2022
Figure 49. American International Group, Inc.: Net Revenue, 2020-2022 ($ Million)
Figure 50. American International Group, Inc.: Revenue Share by Region, 2022 (%)
Figure 51. Axa: Net Revenue, 2020-2022 ($ Million)
Figure 52. Axa: Revenue Share by Segment, 2022 (%)
Figure 53. Axa: Revenue Share by Region, 2022 (%)
Figure 54. John Hancock: Net Revenue, 2020-2022 ($ Million)
Figure 55. John Hancock: Revenue Share by Segment, 2022 (%)
Figure 56. Metlife Services and Solutions, LLC.: Net Revenue, 2020-2022 ($ Million)
Figure 57. Metlife Services and Solutions, LLC.: Revenue Share by Segment, 2022 (%)
Figure 58. Penn Mutual: Net Revenue, 2020-2022 ($ Million)
Figure 59. Progressive Casualty Insurance Company: Net Revenue, 2020-2022 ($ Million)
Figure 60. Progressive Casualty Insurance Company: Revenue Share by Segment, 2022 (%)
Figure 61. Protective Life Corporation: Net Revenue, 2020-2022 ($ Million)
Figure 62. Protective Life Corporation: Revenue Share by Segment, 2022 (%)
Figure 63. Protective Life Corporation: Revenue Share by Region, 2022 (%)
Figure 64. Prudential Financial, Inc.: Sales Revenue, 2020-2022 ($ Million)
Figure 65. Prudential Financial, Inc.: Revenue Share by Segment, 2022 (%)
Figure 66. Prudential Financial, Inc.: Revenue Share by Region, 2022 (%)
Figure 67. Symetra Life Insurance Company: Net Revenue, 2020-2022 ($ Million)

Executive Summary

According to the report, the equity indexed life insurance market was valued at $3.9 billion in 2022, and is estimated to reach $14.9 billion by 2032, growing at a CAGR of 14.6% from 2023 to 2032.

The Equity indexed life insurance market is likely to experience a significant growth rate of 14.6% from 2022-2032 owing to increasing market demand from corporate and government/public sector.

Equity indexed life insurance, also known as indexed universal life insurance (IUL), is a type of permanent life insurance policy that combines elements of traditional life insurance with investment features tied to the performance of a specific financial index, such as the S&P 500. It offers policyholders the potential for cash value growth based on the upward movement of the chosen index, while also providing a guaranteed minimum interest rate, safeguarding against market downturns. Premiums paid into an equity indexed life insurance policy are divided between the cost of insurance, administrative fees, and the cash value component. The cash value portion is invested in a variety of indexed accounts, mirroring the performance of the chosen index. When the index experiences gains, the cash value of the policy increases, offering the policyholder the opportunity for higher returns compared to traditional universal life or whole life policies. However, in the event of a downturn in the index, the policy's value is protected by the guaranteed minimum interest rate, ensuring that it doesn't decrease below a certain level. Furthermore, policyholders have the flexibility to allocate their cash value among different indexed accounts or a fixed interest account, providing a level of customization in their investment strategy. Additionally, equity indexed life insurance policies often come with options for riders, allowing policyholders to enhance coverage or access additional benefits for specific needs, such as long-term care or accelerated death benefits. It is important to note that while equity indexed life insurance offers the potential for higher returns than some other forms of life insurance, it also carries certain risks associated with market fluctuations. Policyholders should carefully review the terms, conditions, and investment options of the policy, and may seek advice from financial professionals to ensure it aligns with their long-term financial goals and risk tolerance.

The growth of the equity indexed life insurance market is propelled by several key driving factors. Firstly, the persistent low-interest-rate environment in many global economies has led individuals to seek alternative investment vehicles that offer the potential for higher returns. Equity indexed life insurance provides an appealing option, combining the benefits of life insurance coverage with the potential for market-linked growth. Additionally, increasing awareness and education about financial planning and retirement preparedness have prompted individuals to consider insurance products that can offer both protection and potential for wealth accumulation. Demographic shifts also play a significant role, as an aging population seeks ways to safeguard their financial legacy and provide for beneficiaries. Moreover, technological advancements and the availability of sophisticated modeling tools have enhanced the transparency and understanding of equity indexed life insurance products, making them more accessible to a wider audience. Lastly, the ongoing volatility in financial markets has reinforced the appeal of policies that offer a balance between potential market gains and downside protection. These factors collectively contribute to the sustained growth and popularity of the equity indexed life insurance market.

The growth of the equity indexed life insurance market is influenced by several key restraining and opportunity factors. On the restraining side, market volatility and economic uncertainties can pose challenges. Fluctuations in the financial markets may affect the performance of the underlying index, potentially impacting policyholder returns. Additionally, regulatory changes or shifts in tax policies can have an impact on the attractiveness of these policies. Moreover, the complexity of equity indexed life insurance products and the need for clear communication and understanding can sometimes deter potential buyers. On the other hand, there are significant opportunities for growth in this market. The prolonged low interest rate environment has amplified the appeal of equity indexed policies, as they offer the potential for higher returns compared to traditional fixed-interest products. Increasing awareness of the benefits of equity indexed life insurance, along with advancements in financial education and literacy, can drive market expansion. Additionally, demographic trends, such as an aging population seeking wealth transfer and legacy planning solutions, provide a fertile ground for growth in this market. Technological advancements in the insurance industry, including digital platforms and tools, also enhance accessibility and ease of use for potential policyholders. These factors collectively present opportunities for the equity indexed life insurance market to thrive in the coming years.

The equity indexed life insurance market is segmented on the basis of type, mode, distribution channel, and region. By type, the market is segmented into whole life insurance, universal life insurance, variable universal life insurance, indexed universal life insurance, and others. By mode, it is segmented into online, and offline. On the basis of distribution channel, it is segmented into insurance companies, agency and brokers, and banks. By region, it is analysed across North America, Europe, Asia-Pacific, and LAMEA.

The report analyses the profiles of key players operating in the equity indexed life insurance market such as American International Group, Inc., AXA, John Hancock, MetLife Services and Solutions, LLC., Mutual of Omaha Insurance Company, Penn Mutual, Progressive Casualty Insurance Company, Protective Life Corporation, Prudential Financial, Inc., Symetra Life Insurance Company. These players have adopted various strategies to increase their market penetration and strengthen their position in the equity indexed life insurance market.

Key Market Insights

By type, the whole life insurance segment led the equity indexed life insurance market in terms of revenue in 2022.

By mode, the online segment accounted for the highest equity indexed life insurance market share in 2022.

By distribution channel, the insurance companies segment accounted for the highest equity indexed life insurance market share in 2022

By region, North America generated the highest revenue in 2022.

Companies Mentioned

  • American International Group, Inc.
  • MetLife Services and Solutions, LLC.
  • Mutual of Omaha Insurance Company
  • Progressive Casualty Insurance Company
  • Prudential Financial, Inc.
  • AXA
  • Protective Life Corporation
  • John Hancock
  • Penn Mutual
  • Symetra Life Insurance Company

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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