North America Men Personal Care Market Size, Share & Industry Trends Analysis Report By Price Range (Low, Medium, and High), By Product, By Distribution Channel, By Country and Growth Forecast, 2023 - 2030

The North America Men Personal Care Market would witness market growth of 6.1% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 2,928.5 million Units, showcasing a growth of 6.1% (2019-2022).

Adopting men's personal care products has grown substantially in the last decade. This shift can be attributed to several factors, including changing societal norms, increased health and wellness awareness, and a desire for self-expression. As men become more conscious of their appearance and well-being, they are more inclined to invest in personal care products that cater to their needs. The industry has responded by developing a wide range of products tailored to men, from skincare and haircare to grooming and hygiene. This growing acceptance of personal care among men signifies a significant cultural shift and sets the stage for further market expansion.

Additionally, the applications of men's personal care products span various categories, each catering to modern men's specific needs and preferences. Men's skincare products have gained immense popularity, including cleansers, moisturizers, and anti-aging solutions. With a focus on maintaining healthy, youthful skin, men are now integrating skincare routines into their daily lives. Men have become more invested in haircare, demanding specialized shampoos, conditioners, and styling products. Whether managing hair loss or achieving a well-groomed look, men are exploring new products and routines.

Moreover, the United States is home to spas and wellness resorts that are among the finest in the world and provide both traditional and cutting-edge wellness treatments. Numerous Americans reside in wellness communities, which are deliberately developed residential complexes that prioritize design and functioning concerning human health and well-being. The United States is a leader in global innovation across numerous wellness sectors, having established its mark on novel products, services, and therapies that cater to the wellness requirements of visitors and consumers. These encompass various domains, including recovery, sensory experiences, food and beverages, fitness programs, and mind-body treatments.

The US market dominated the North America Men Personal Care Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $57,611.6 million by 2030. The Canada market is exhibiting a CAGR of 8.5% during (2023 - 2030). Additionally, The Mexico market would experience a CAGR of 7.5% during (2023 - 2030).

Based on Price Range, the market is segmented into Low, Medium, and High. Based on Product, the market is segmented into Skin care (Face & Neck Cream / Lotions, Body & Head Cream / Lotions, and Cleansers & Moisturizers), Hair Care (Shampoo & Rinses, Hair Gel, Hair Conditioner, Hair Sprays & Creams, and Hair Dyes & Colors), Personal Cleanliness (Fragrances, Soaps, and Body Powder), Shaving (Shaving Cream, Shaving Soaps, Shaving Lotion, and Others), and Others (Mouth Washes & Breath Fresheners, Dental Care Tools, Facial Makeup, and Others). Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Shiseido Company Limited, The Colgate-Palmolive Company, Kao Corporation, Avon Products, Inc. (Natura &Co Holding S.A.), Unilever PLC, The Procter and Gamble Company, The Estee Lauder Companies, Inc., Johnson & Johnson, Reckitt Benckiser Group PLC, and L'Oréal S.A.

Scope of the Study

Market Segments Covered in the Report:

By Price Range (Volume, Million Units, USD Billion/Million, 2019-2030)

• Low
• Medium
• High

By Product (Volume, Million Units, USD Billion/Million, 2019-2030)

• Skin care
• Face & Neck Cream / Lotions
• Body & Head Cream / Lotions
• Cleansers & Moisturizers
• Hair Care
• Shampoo & Rinses
• Hair Gel
• Hair Conditioner
• Hair Sprays & Creams
• Hair Dyes & Colors
• Personal Cleanliness
• Fragrances
• Soaps
• Body Powder
• Shaving
• Shaving Cream
• Shaving Soaps
• Shaving Lotion
• Others
• Others
• Mouth Washes & Breath Fresheners
• Dental Care Tools
• Facial Makeup
• Others

By Distribution Channel (Volume, Million Units, USD Billion/Million, 2019-2030)

• Hypermarkets & Supermarkets
• Specialty Stores
• Convenience Stores
• Online Sales Channel
• Others

By Country (Volume, Million Units, USD Billion/Million, 2019-2030)

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• Shiseido Company Limited
• The Colgate-Palmolive Company
• Kao Corporation
• Avon Products, Inc. (Natura &Co Holding S.A.)
• Unilever PLC
• The Procter and Gamble Company
• The Estee Lauder Companies, Inc.
• Johnson & Johnson
• Reckitt Benckiser Group PLC
• L'Oréal S.A.

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