Global Household Vacuum Cleaners Market Size, Share & Industry Trends Analysis Report By Type (Corded, and Cordless), By Mode of Sales, By Product (Canister, Upright, Drum, Central, Robotics, and Others), By Regional Outlook and Forecast, 2023 - 2030

The Global Household Vacuum Cleaners Market size is expected to reach $26.6 billion by 2030, rising at a market growth of 5.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 80,289.3 thousand units, experiencing a growth of 8.0% (2019-2022).

Drum vacuum cleaners typically feature advanced filtration systems that effectively capture and contain dust particles and allergens. Consequently, the Drum segment captured $1,996.5 revenue in the market in 2022. The drum segment procured a promising growth rate in the market in 2022. Drum vacuum cleaners are renowned for their exceptionally powerful suction capabilities. The drum design allows for larger motors and more substantial airflow, enhancing suction performance. This superior cleaning power ensures a more thorough and efficient removal of dirt, debris, and allergens from various surfaces. This mainly benefits households with allergies or individuals seeking a cleaner and healthier indoor environment. The enhanced filtration adds to the overall appeal of drum vacuum cleaners in the market segment.

The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, Puresight Systems, iRobot's exclusive distributor in India, introduced the Roomba Combo j7+ robot vacuum and mop at Rs 89,900. The company also launched the Roomba Combo j7 without the Clean Base Automatic Dirt Disposal, priced at Rs 69,900. Additionally, In September, 2022, iRobot Corp. unveiled the Roomba Combo j7+, featuring iRobot OS 5.0 updates. Tailored for busy households with diverse flooring, this 2-in-1 robot stands out by simultaneously vacuuming and mopping in a single cleaning cycle.

Cardinal Matrix - Market Competition Analysis

Based on the Analysis presented in the Cardinal matrix; Samsung Electronics Co. Ltd. is the forerunner in the Market. For Instance, March, 2023, Samsung Electronics Co. Ltd. introduced the premium Bespoke Jet and Robotic Jet Bot+ vacuum cleaners in India, marking the company's debut in the robotic vacuum cleaner segment. The Bespoke Jet features a clean station, charging the vacuum and automatically emptying the dustbin. Both models are powered by a Digital Inverter Motor with a 210W suction capacity. Companies such as LG Electronics, Inc., Haier Smart Home Co., Ltd., Panasonic Corporation are some of the key innovators in the Market.

Market Growth Factors

Increasing awareness of hygiene and cleanliness

A clean and hygienic living space has become essential for individuals due to the increasing focus on health and wellness. Consumers recognize the link between a clean home and overall well-being, fueling the demand for effective cleaning solutions like vacuum cleaners. Increased awareness of indoor air quality and concerns about allergens and pathogens have driven the adoption of vacuum cleaners with advanced filtration systems. Consumers seek appliances that remove visible dirt and address microscopic particles that can impact respiratory health. Vacuum cleaners provide a quick and convenient way to keep homes clean, aligning with the preferences of individuals with hectic routines. Nowadays, homes feature a variety of surfaces, including carpets, hardwood floors, tiles, and more. Vacuum cleaners, with their versatility and ability to adapt to different surfaces, have become indispensable tools for addressing the diverse cleaning needs of modern households. As a result of the increasing awareness of hygiene and cleanliness, the market is anticipated to increase significantly.

Rising pet ownership and development of pet-focused models

Pet owners often contend with pet hair accumulation on floors, carpets, and furniture. Vacuum cleaners with specialized pet hair removal features, such as powerful suction and specialized attachments, become essential tools for effectively managing and minimizing pet hair. Pets can make messes in various home areas, from shedding on carpets to tracking dirt on hard floors. Versatile vacuum cleaners that can adapt to different surfaces and feature various attachments cater to the diverse cleaning needs associated with pet ownership. Some vacuum cleaners have features designed to neutralize or eliminate pet odors, creating a fresher and more pleasant home environment. Pet owners, especially those with busy lifestyles, value convenience in cleaning. Vacuum cleaners that offer efficient and time-saving solutions to manage pet-related messes appeal to pet owners looking for practical and effective cleaning tools. Rising pet ownership and development of pet-focused models have been a pivotal factor in driving the growth of the market.

Market Restraining Factors

High price sensitivity competition

Consumers, especially in price-sensitive segments, may prioritize lower-priced vacuum cleaners over models with advanced features. This price sensitivity can limit the adoption of high-end models with innovative technologies, affecting profit margins for manufacturers. Price-sensitive consumers may prioritize lower-priced vacuum cleaner models over those with advanced features or higher-end specifications. This preference can limit the adoption of premium or innovative models, impacting the revenue potential for manufacturers. This resistance can slow down the adoption of technological advancements in the market. Manufacturers often introduce premium features in higher-end vacuum cleaner models. However, price-sensitive consumers may be less inclined to invest in these models, limiting the widespread adoption of advanced functionalities. Price-sensitive consumers show limited brand loyalty, switching brands based on price considerations. This lack of brand loyalty can make it challenging for manufacturers to build long-term customer relationships. Thus, high price sensitivity competition can slow down the growth of the market.

Type Outlook

On the basis of type, the market is bifurcated into corded and cordless. In 2022, the corded segment dominated the market with maximum revenue share. Corded vacuum cleaners are known for providing a consistent and uninterrupted power supply as they operate directly from an electrical outlet. Corded vacuum cleaners often have higher wattage, resulting in stronger suction power than many cordless models. This makes them effective for deep cleaning carpets, removing embedded dirt, and tackling challenging surfaces. Many corded vacuum cleaners come with various attachments and features, such as adjustable height settings, different brush types, and specialized tools for specific cleaning tasks. This versatility enhances their usability for various surfaces and cleaning requirements.

Mode of Sales Outlook

By mode of sales, the market is categorized into offline and online. The online segment covered a considerable revenue share in the market in 2022. The online segment offers consumers a vast and diverse range of vacuum cleaner models from various brands. Shoppers can easily compare features, prices, and customer reviews, empowering them to make informed decisions that align with their needs. This transparency fosters healthy competition among manufacturers and drives continuous product innovation. Online platforms provide a space for real-time customer reviews and recommendations. Potential buyers can leverage the experiences of others to make educated decisions, contributing to increased consumer confidence and trust in the product.

Product Outlook

Based on product, the market is classified into upright, canister, central, drum, robotics, and others. In 2022, the canister segment witnessed the largest revenue share in the market. Canister vacuum cleaners are highly versatile and efficiently clean surfaces, including hardwood floors, carpets, tiles, and even delicate surfaces like curtains and upholstery. The flexibility to switch between different cleaning attachments makes canister vacuums suitable for a wide range of household cleaning tasks. Canister vacuum cleaners are particularly effective for cleaning stairs and upholstery. The lightweight canister can be easily carried while cleaning stairs, and the attachments are designed to handle upholstery fabrics, removing dust, pet hair, and allergens from furniture.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region acquired a significant revenue share in the market. North America's fast-paced and busy lifestyles have increased demand for time-saving and efficient cleaning solutions. Vacuum cleaners offer a convenient way to keep homes clean without requiring significant time and effort, making them a popular choice for households with hectic schedules in North America. The high rate of pet ownership in North America has contributed to the adoption of vacuum cleaners, especially models designed for pet hair removal.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Panasonic Holdings Corporation, AB Electrolux (Electrolux), LG Electronics, Inc. (LG Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Koninklijke Philips N.V., Miele & Cie. KG, Dyson Limited, iRobot Corporation (Amazon.com, Inc.), Haier Smart Home Co., Ltd. (Haier Group Corporation) and BISSELL, Inc.

Strategies deployed in the Market

Partnerships, Collaborations, and Agreements:

• Nov-2023: BISSELL, Inc. partnered with Greenworks to release the CleanView XR Stick Vacuum series, powered by the PowerAll 24-Volt Lithium-Ion Battery. The vacuums, including the Clean XR and CleanView XR Pet, featured more potent motors and extended run times, with the Clean XR having a 40% more powerful motor and 35 minutes of runtime, and the CleanView XR Pet having a 60% more powerful motor with up to 40 minutes of runtime.

Product Launches and Product Expansions:

• Sep-2023: Samsung Electronics Co. Ltd launched the Jet™ Cordless Vacuum range, including models 65, 75E, 85, and 95. With lightweight designs, increased power, and standard pet tools, these vacuums offered a hygienic cleaning solution. The Digital Inverter Motor provided suction power up to 210W, while the aerodynamic air system and multi-cyclonic filtration efficiently trapped fine dust particles.
• Aug-2023: Dyson Limited launched the V12s Detect Slim Submarine, its first all-in-one wet-and-dry cordless vacuum cleaner in India, priced at Rs. 62,900. The model featured new technologies for hard floor cleaning, including hydration, absorption, and extraction, along with Dyson's powerful suction, dust illumination, and anti-tangle capabilities, including a wet roller head for liquid spills.
• Jun-2023: Samsung Electronics Co., Ltd. globally launched the Samsung Bespoke Jet AI, its most powerful cordless stick vacuum with 280W suction power, an enhanced self-emptying All-in-One Clean Station, and AI-based functionality. The Bespoke Jet AI, catering to diverse lifestyles, featured world-class suction power and AI-driven cleaning services that automatically adapted to different environments.
• Jun-2023: Puresight Systems, iRobot's exclusive distributor in India, introduced the Roomba Combo j7+ robot vacuum and mop at Rs 89,900, available from June 20. The company also launched the Roomba Combo j7 without the Clean Base Automatic Dirt Disposal, priced at Rs 69,900.
• Apr-2023: Electrolux Group launched a paint-free surface stick vacuum cleaner range, utilizing recycled plastics for colors and reducing environmental impact by eliminating the need for paint chemicals. The range incorporates 43% to 49% recycled material by weight, varying with color and nozzles.
• Mar-2023: Samsung Electronics Co. Ltd. introduced the premium Bespoke Jet and Robotic Jet Bot+ vacuum cleaners in India, marking the company's debut in the robotic vacuum cleaner segment. The Bespoke Jet features a clean station, charging the vacuum and automatically emptying the dustbin. Both models are powered by a Digital Inverter Motor with a 210W suction capacity.
• Sep-2022: iRobot Corp. unveiled the Roomba Combo j7+, the world's most advanced robot vacuum and mop, featuring iRobot OS 5.0 updates. Tailored for busy households with diverse flooring, this 2-in-1 robot stands out by simultaneously vacuuming and mopping in a single cleaning cycle, saving time and maintaining floors effortlessly.
• Jul-2022: Philips Domestic Appliances launched its SpeedPro cordless vacuum cleaners in India, tailored to meet the specific cleaning needs of Indian households. Priced starting at Rs 29,995, the range aimed to address various dust-related challenges and offered a comprehensive cleaning solution, backed by a 2-year warranty.
• Jul-2022: Dyson Limited launched its new cordless vacuum cleaner, the Dyson V15 Detect. It can detect hidden dust particles as small as 10 microns and is equipped with an acoustic piezo sensor to enable scientific proof of what’s been sucked up.
• May-2022: Samsung Electronics Co. Ltd. launched the Jet cordless stick vacuum cleaners - Jet 70, Jet 75, and Jet 90 - with up to 200 watts suction power, priced between Rs. 36,990 and Rs. 52,990. Powered by a digital inverter motor, they offered high energy efficiency, a removable battery for up to two hours of cleaning, and an option for an additional spare battery.
• May-2022: Haier Smart Home Co., Ltd. introduced its inaugural smart Vacuum Cleaner technology, the 2-in-1 dry & wet mop Robot Vacuum Cleaner in India. This launch aimed to enhance cleaning efficiency, effectiveness, and user-friendliness, underlining Haier's commitment to bolstering its smart home solutions portfolio.
• Mar-2022: Panasonic Corporation launched the Tangle-Free Hair Cordless Stick Vacuum Cleaner (MC-SB85) with a conical brush for efficient hair collection. The nozzle, now tangle-free, is coated with an ion plate for bacteria removal from floors.
• Sep-2021: iRobot Corp. released the Roomba j7+ robot vacuum with new features, powered by iRobot Genius 3.0 Home Intelligence. Available across their connected robot portfolio, iRobot Genius 3.0 enhances the cleaning performance of the Roomba j7+, equipped with PrecisionVision Navigation for increased intelligence with each use.
• Jul-2021: Electrolux, unveiled the "2-Infinity" prototype vacuum cleaner, in collaboration with Stena Recycling, nearing full recyclability at approximately 90%, surpassing the standard market vacuum cleaners 75%. A pre-series of up to 300 units was assessed for potential production as the next step. The 2-Infinity marks the second prototype arising from the Stena Recycling partnership, following the initial prototype presented in October 2020, which was crafted entirely from recycled materials and reused components.
• Oct-2020: Electrolux developed a vacuum cleaner from 100% recycled materials, sourced from discarded electronic products. In collaboration with Stena Recycling in the Circular Initiative, the project aimed to address recycling challenges and explore circularity in household appliances, focusing on optimizing the market for recycled plastics. The initiative reflects Electrolux's commitment to industry advancement through knowledge-sharing and innovation.

Acquisitions and Mergers:

• Jul-2021: Electrolux acquired La Compagnie du SAV (CSAV), the leading French appliance repair service provider, aligning with its strategy to enhance consumer experiences and meet growing after-sales service demand in France. The acquisition also underscores Electrolux's commitment to circularity and appliance repairability.

Scope of the Study

Market Segments Covered in the Report:

By Type (Volume, Thousand Unit, USD Billion, 2019-30)

• Corded
• Cordless

By Mode of Sales (Volume, Thousand Unit, USD Billion, 2019-30)

• Offline
• Online

By Product (Volume, Thousand Unit, USD Billion, 2019-30)

• Canister
• Upright
• Drum
• Central
• Robotics
• Others

By Geography (Volume, Thousand Unit, USD Billion, 2019-30)

• North America
• US
• Canada
• Mexico
• Rest of North America
• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific
• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Panasonic Holdings Corporation
• AB Electrolux (Electrolux)
• LG Electronics, Inc. (LG Corporation)
• Samsung Electronics Co., Ltd. (Samsung Group)
• Koninklijke Philips N.V.
• Miele & Cie. KG
• Dyson Limited
• iRobot Corporation (Amazon.com, Inc.)
• Haier Smart Home Co., Ltd. (Haier Group Corporation)
• BISSELL, Inc.

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