Demographics - Consumer TrendSights Overview, 2022

'Demographics' is one of the eight mega-trends that the publisher covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

The Demographics trend captures evolutions in consumer behavior and attitudes towards products and services across FMCG based on factors such as socio-economic and socio-demographic changes, aging populations, and the blurring of consumers' traditional gender, age/generation, and lifestage attitudes and needs.

Scope

• New consumers, lifestyles, occasions, and blended experiences break down old knowns about who is doing what, where, with who, and when in their life.
• The focus on the young as the arbiters of consumerism is being tested/balanced by long lifespans and associated influence on typical attitudes and needs.
• The pandemic's effects have increased the complexity associated with the migration to urban centers.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.