Top Trends in Consumer Health - New Product Innovation Trends in OTC Healthcare

This report provides an insights into the changing consumer landscape in the OTC healthcare space and the trends driving developments.

Consumers increasingly value and seek out products and services that can address needs across several wellness dimensions (such as mindfulness and fitness or nutrition and appearance). In the coming years, cost pressures on healthcare systems will likely increase due to both growing health demands and macroeconomic challenges, requiring thoughtful prioritization and balancing of initiatives across the short and longer term by manufacturers. While consumers are becoming less concerned about contagion risk, they are still more health-conscious than in the pre-pandemic years.

Scope

• Big corporations want to tap the growing vitamins and supplements market as consumers become more health-conscious.
• Traditional medicine remains a very fragmented money-spinner, but consumers still prefer named brands outside that category.
• Regulation is an opportunity for OTC healthcare, and it can act as an early indicator of which markets are likely to see a rise in sales.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.