Sports Supplements Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

The global sports supplements market is poised for significant growth, with estimated revenues of US$ 12.55 billion in 2024, and a robust projection to reach US$ 24.21 billion by the end of 2031.

Emerging Trends Shaping the Sports Supplements Market

Supporting the Geriatric Population: Senior citizens face challenges in maintaining a balanced diet due to factors such as aging, reduced physical activity, and health concerns. Dental issues and medication side effects often hinder their ability to obtain essential nutrition, leading to deficiencies. The decline in digestive functionality and enzyme production can result in gastrointestinal problems. To address these issues, digestive enzyme supplements have gained traction, aiding digestion and nutrient absorption and potentially increasing the life expectancy of the elderly.

The Rise of Veganism: Vegan and flexitarian lifestyles, driven by the perception of improved health, have sparked a growing demand for plant-based proteins among consumers. This trend towards veganism, particularly prominent in developed regions like North America and Europe, is gaining momentum in South and East Asian regions. The adoption of plant-based nutritional products is expanding across the global sports supplements market.

Embracing Healthy Lifestyles: A shift towards healthier living and nutrition-consciousness is occurring as consumers prioritize high-quality foods that support overall health. Modern lifestyles characterized by inactivity and poor dietary choices have led to a surge in obesity and lifestyle disorders. Consequently, consumers are turning to high-protein diets for weight management and health improvement. Manufacturers are responding by offering sports supplements with quality protein content and essential nutrients to meet this growing demand, driven in part by millennials seeking protein-rich foods.

Online Retail Expansion: E-commerce has emerged as the preferred shopping platform, especially among urban consumers. Online shopping offers convenience, discounts, and doorstep delivery. In the sports supplements market, online retail is an effective distribution channel, as it addresses consumer concerns about product authenticity. Online retailers adhere to stringent regulations, building trust among consumers and driving sales for key players in the sports supplement industry.

Country-Specific Insights

United Kingdom: In the U.K., sports supplements are expected to achieve sales of US$ 351.0 million in 2023, with an anticipated growth rate of 6.7%. This growth is driven by increasing demand for protein supplements among professional athletes in the U.K.

China and India: Both China and India are poised for substantial growth in sports supplement consumption. Millennials in these countries are increasingly adopting healthy lifestyles, and the demand for sports supplements is rising in tandem with increased participation in sports activities.

Competitive Landscape

Companies are investing heavily in research and development to offer innovative products with natural, safe ingredients and appealing flavors. They are also leveraging collaborations with top sports celebrities to boost product awareness and popularity. Brand ambassadors play a pivotal role in influencing consumer purchasing decisions, particularly in the energy supplements sector. Manufacturers are expanding production capabilities by incorporating high-tech technology and equipment to meet global demand for protein sports supplements. The focus is on strengthening distribution networks to ensure a smooth supply chain and acquiring international certifications for global product acceptance.

Key Companies Profiled

• BPI Sports
• Bright Lifecare Pvt. Ltd.
• Enervit SpA
• Glanbia PLC
• GNC Holdings, Inc.
• Herbalife Nutrition
• Iovate Health Sciences International Inc.
• Mondel?z International, Inc.
• Muscle Pharm
• Noumi Nutritionals Pty Ltd
• Now Foods
• Post Holdings Inc.
• Scitec Nutrition
• Twinlab Consolidated Holdings Inc.
• Amway

Sports Supplements Industry Research by Category

By Nature:

• Organic
• Conventional

By Type:

• Protein
• Powder
• Bars
• RTD
• Branched Chain Amino Acid
• Tablet
• Capsule
• Powder
• Alanine & Carnitine
• Tablet
• Capsule
• Powder
• Carnitine
• Tablet
• Capsule
• Powder
• Vitamin and Mineral
• Tablet
• Capsule
• Omega 3, 6 and 9
• Energy & Electrolyte

By Sales Channel:

• Hypermarket/Supermarket
• Convenience Store
• Specialty Store
• Health Clubs/Gym
• Pharmaceutical & Drug Stores
• Online Retail/ E-commerce

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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