Online On-demand Home Services Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

The global online on-demand home services market is thriving, having generated a revenue of US$ 4.44 billion in 2024. The market is poised to achieve a market valuation of US$ 7 billion by 2031.

The Rise of Online On-demand Home Services

Online on-demand home services encompass digital platforms that provide convenient access to a wide range of home amenities. These platforms connect users with service providers while simplifying billing and payment processes, making home services more accessible and convenient worldwide.

Marketing Initiatives Driving Market Expansion

Market growth is further driven by increasing advertising and marketing efforts by vendors. Companies in the global market are actively running advertising campaigns across various platforms to enhance customer awareness and loyalty. Initiatives like the Happiness Guarantee Program, implemented by organizations such as TATA, Amazon Home Services, and Angi Inc., ensure service quality and offer compensation in case of poor service, enhancing customer trust and positively influencing market growth.

Impact of Increasing Internet Usage

The online on-demand home services market continues to expand due to the widespread use of smartphones, cost-effective data availability, and the proliferation of related applications. Additionally, rising consumer demand for easily accessible products, amidst rapid urbanization, contributes to market value growth. The impact of digitalization and the improving standard of living worldwide also play a significant role in market expansion.

Security & Fraud Concerns

However, security and fraud threats associated with online apps pose a challenge to the industry's growth. The extreme fragmentation of the market makes it challenging to gain customer trust, hindering market growth to some extent.

Country-wise Insights

United States: In the U.S., the demand for on-demand home services spans pest control, salon & beauty treatments, home cleaning & repairs, electrical work, plumbing services, and in-home medical care. Leading companies in this sector include Amazon Home Service, IAC, Yelp, SERVIZ, TaskRabbit, ServiceTitan, and Handy.

United Kingdom: The increasing employment rate of women aged 25 to 64 has driven the need for domestic cleaners in the UK. Families with both partners employed opt for professional cleaners to maximize their free time. Online platforms for cleaning services have made it easier for users to book cleaners, reducing costs and making services more affordable.

China: China's expanding middle class, with higher discretionary income, has led to a surge in demand for professional home cleaning services. Busy job schedules among women have further fueled this demand. The CEO of Dazhong Gongjiang, a Beijing-based cleaning firm, highlighted the growth potential in the industry.

Competitive Landscape

Market participants are adopting various strategies, including product/service launches, geographic expansion, strategic alliances, partnerships, mergers, and acquisitions, to strengthen their presence in the global market.

Key Companies Profiled

• Amazon.com Inc.
• Angi Inc.
• AskforTask Inc.
• ByNext Inc.
• E Home Services
• Fixi Co. Ltd.
• Helpling GmbH and Co. KG
• Home Reno Pte. Ltd.
• HomeServe Plc
• Houzz Inc.
• MyClean Inc.
• Oneflare Pty Ltd.
• Paintzen Inc.
• Porch.com Inc.
• Super Home Inc.
• TaskEasy Inc.
• TaskRabbit Inc.
• The ServiceMaster Co. LLC
• Up Your Home Services Sdn Bhd
• Urban Co.
• Others

Segmentation of Online On-demand Home Services Industry Research

Platform Type:

• Web
• Mobile

End Use:

• Media & Entertainment
• Carpentry
• Food
• Home Welfare
• Beauty
• Retail
• Healthcare

Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

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