Fruit Infused Water Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

The global fruit infused water market has been on a robust growth trajectory and reaching a valuation of US$ 15 billion in 2024. According to a study, the sales of fruit infused water worldwide are anticipated to reach US$ 27 billion by the end of the forecast period in 2031.

Key Trends Driving the Demand for Fruit Infused Water

Functional Properties: Fruit infused water is made by infusing flavors and colors of organic fruits into water, making it a completely organic product. It is non-GMO and lactose-free, making it ideal for health-conscious consumers, including those who are lactose intolerant. These functional properties are expected to fuel market growth.

Refreshing Taste: Fruit infused water offers a unique and refreshing taste compared to regular drinking water. This distinctive flavor encourages consumers to drink more water, making it a healthy choice, particularly for those focused on weight loss. The diverse flavors of infused water help consumers increase their water intake.

Eco-friendly Packaging: Manufacturers of fruit infused water are increasingly turning to eco-friendly packaging materials to mitigate the environmental impact of plastic bottles. This shift towards sustainable packaging options, such as metallic cans and other environmentally friendly materials, is expected to create additional opportunities for manufacturers.

Innovative Packaging Styles: Producers of fruit-infused water are embracing innovative and trendy packaging styles that are both attractive and eco-friendly. These packaging options are designed to attract more consumers and are expected to further boost market demand.

Preference for Organic Flavored Drinks: Consumers are increasingly favoring organic flavored drinks over conventional ones. Organic fruit infused water, made without additives and preservatives, aligns with changing consumer lifestyles. This emerging trend is anticipated to drive market growth.

Challenges in the Adoption of Fruit Infused Water

Preference for Homemade Infused Water: The simplicity of making fruit infused water at home by placing fruit in water for a few hours is preferred by some consumers, particularly those who consume it in limited quantities but regularly. Homemade infused water is cost-effective and readily prepared with ingredients found at home.

Country-Specific Insights

Why Germany is a Lucrative Market for Fruit Infused Water Manufacturers

Appeal to Health-Conscious Consumers

Germany's market for fruit infused water is thriving due to its popularity among health-conscious consumers. This has earned Germany a significant market share globally. Strawberry flavor, in particular, is poised for rapid growth and dominance in the market.

The European food and beverage industry's openness to innovative products like fruit-infused water further boosts its popularity in the region, given the added health benefits it offers.

Demand for Fruit Infused Water in the United States

Preference for Still Flavored Water

The United States demonstrates a strong demand for fruit-infused water, especially in the still flavored water category. North America holds a substantial portion of the global market, with the U.S. being the dominant player.

Still flavored fruit-infused water is highly favored, with consistent growth expected. U.S. consumers, renowned for their health-consciousness and eagerness to embrace new products, appreciate fruit-infused water as it transforms plain water into a functional beverage.

Competitive Landscape

Companies are focusing on offering organic and clean label beverages to cater to consumer preferences for healthier choices. Manufacturers are actively engaging in the clean label and organic certified fruit-infused water market worldwide. Additionally, strategic acquisitions of regional manufacturers in regions like North America, Asia, and Oceania are helping companies increase their market share and global presence.

Key Companies Profiled

• Nestle Group
• PepsiCo, Inc.
• The Coco Cola Company
• Treo Brands LLC.
• Dr. Pepper Snapple Group
• Eslena LLC
• Hint Inc.
• Just Good, Inc.
• Core Nutrition, LLC
• Propel Water
• Dash-Water
• Spindrift
• Gloe Water
• Perrier
• Ocean Spray

Fruit Infused Water Industry Research Segmentation

By Product Type:

• Still Flavored Water
• Sparkling Flavored Water

By Nature:

• Organic
• Conventional

By Flavor:

• Apple
• Mango
• Orange
• Pineapple
• Strawberry
• Watermelon
• Berries
• Citrus Fruits
• Others

By Distribution Channel:

• Business to Business
• Business to Consumer
• Hypermarkets/Supermarkets
• Convenience Stores
• Pharmacy/Drug Stores
• Specialty Stores

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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