Sustainability in Germany

With ongoing concerns over climate change, a significant proportion of German consumers feel they can make a difference by undertaking actions like reducing food waste and use of plastics. “Natural” is a well-trusted claim on product labels, resonating with consumer preferences for safer and more environmentally friendly products, and naturalists are the biggest sustainable consumer type in the country, creating opportunities for no artificial ingredients claims.

The Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sustainability market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.