Sustainability in Japan

Despite nearly half of all consumers being concerned about climate change, less than 18% feel their sustainable actions can make a difference to the world. This means there is strong opportunity for brands to invest in actionable claims and sustainability awareness campaigns. The biggest type of sustainable consumer is the naturalist, but at less than 9% of consumers, this is comparatively low globally. However, 43% of naturalists are willing to pay more for apparel with sustainable attributes.

The Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sustainability market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.