According to the report, the North America household care market grew significantly in 2023. Aided by the evolving lifestyle trends and heightened focus on cleanliness and hygiene, the market is projected to further grow at a CAGR of 2.4% between 2024 and 2032.
Household care products encompass a broad range of items including cleaning agents, disinfectants, laundry detergents, dishwashing products, and other specialised cleaners. These are quintessential in maintaining cleanliness, hygiene, and comfort in households. With the rise in health consciousness, especially post the global health crises, there's an amplified emphasis on ensuring home environments are sanitised and germ-free. Furthermore, advanced household care products are often equipped with added features like fragrance, stain removal capabilities, and eco-friendly ingredients.
The driving force behind the North America household care market growth is the region's consumer awareness about health and hygiene. Moreover, the convenience-driven lifestyle of North American consumers has amplified the demand for efficient, multi-purpose, and time-saving household care products.
Another major factor is the region's inclination towards sustainable and eco-friendly products. With increased awareness about environmental challenges and the harmful effects of chemicals, there's a noticeable shift towards green household care products. Brands offering biodegradable, organic, or sustainably sourced products have witnessed a pronounced increase their portion in the North America household care market share.
The technological advancement in product formulations and packaging is also a considerable contributor. Innovative formulations ensure better cleaning, longer shelf life, and reduced environmental impact. Packaging, on the other hand, has seen a shift towards eco-friendly materials and designs that allow more efficient product usage and reduce wastage.
The laundry segment, in particular, has seen significant innovation. The introduction of products like laundry pods, which promise convenience, lesser wastage, and efficient cleaning, are swiftly gaining traction among the North American audience. Similarly, the dishwashing segment has seen a rise in demand for products with natural ingredients, ensuring minimal harm to the environment.
North America household care market outlook is likely to encounter a positive impact in the forecast period, with the advent of smart homes and the increasing integration of technology in household care. Products that can be used in smart cleaning devices, or those that utilise technology to ensure more efficient cleaning, are anticipated to dominate the market. The rise of e-commerce has also opened up new avenues for growth, with brands focusing more on direct-to-consumer models and online retail partnerships.
Household care products encompass a broad range of items including cleaning agents, disinfectants, laundry detergents, dishwashing products, and other specialised cleaners. These are quintessential in maintaining cleanliness, hygiene, and comfort in households. With the rise in health consciousness, especially post the global health crises, there's an amplified emphasis on ensuring home environments are sanitised and germ-free. Furthermore, advanced household care products are often equipped with added features like fragrance, stain removal capabilities, and eco-friendly ingredients.
The driving force behind the North America household care market growth is the region's consumer awareness about health and hygiene. Moreover, the convenience-driven lifestyle of North American consumers has amplified the demand for efficient, multi-purpose, and time-saving household care products.
Another major factor is the region's inclination towards sustainable and eco-friendly products. With increased awareness about environmental challenges and the harmful effects of chemicals, there's a noticeable shift towards green household care products. Brands offering biodegradable, organic, or sustainably sourced products have witnessed a pronounced increase their portion in the North America household care market share.
The technological advancement in product formulations and packaging is also a considerable contributor. Innovative formulations ensure better cleaning, longer shelf life, and reduced environmental impact. Packaging, on the other hand, has seen a shift towards eco-friendly materials and designs that allow more efficient product usage and reduce wastage.
The laundry segment, in particular, has seen significant innovation. The introduction of products like laundry pods, which promise convenience, lesser wastage, and efficient cleaning, are swiftly gaining traction among the North American audience. Similarly, the dishwashing segment has seen a rise in demand for products with natural ingredients, ensuring minimal harm to the environment.
North America household care market outlook is likely to encounter a positive impact in the forecast period, with the advent of smart homes and the increasing integration of technology in household care. Products that can be used in smart cleaning devices, or those that utilise technology to ensure more efficient cleaning, are anticipated to dominate the market. The rise of e-commerce has also opened up new avenues for growth, with brands focusing more on direct-to-consumer models and online retail partnerships.
Market Segmentation
The market can be divided based on products, and country.Market Breakup by Products
- Laundry Detergents
- Laundry Additives
- Dishwashing
- Hard Surface Cleaners
- Toilet Care
Market Breakup by Country
- Canada
- United States of America
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America household care market. Some of the major players explored in the report are as follows:- Unilever Plc
- The Procter & Gamble Company
- Henkel Corporation
- Kao Corporation
- The Clorox Company
- Reckitt Benckiser Group PLC
- S.C. Johnson & Son Inc.
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions7 Opportunities and Challenges in the Market13 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
6 Snapshot
8 Global Household Care Market Analysis
9 North America Household Care Market Analysis
10 Regional Analysis
11 Market Dynamics
12 Competitive Landscape
List of Key Figures and Tables
Companies Mentioned
- Unilever Plc
- Henkel Corporation
- Reckitt Benckiser
- Kao Corporation
- The Procter & Gamble Company
- The Clorox Company
- S.C. Johnson & Son Inc.
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
Methodology
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