Pet Treats and Chews Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031F

Online is the fastest growing sector, Europe is the largest market

The Global Pet Treats and Chews Market is projected to expand from USD 10.10 Billion in 2025 to USD 14.53 Billion by 2031, reflecting a CAGR of 6.25%. These products serve as complementary items used for behavioral enrichment, training rewards, or dietary supplementation, distinguishing them from complete daily meals. The market is primarily driven by the humanization of pets, with owners increasingly treating companion animals as family members deserving of emotional bonding and high-quality indulgence. Additionally, growth is bolstered by a rising consumer emphasis on preventative health, spurring demand for functional treats that target specific concerns such as digestive wellness, joint support, and dental hygiene.

However, the market faces significant hurdles due to inflationary pressures and raw material price volatility, which elevate production costs and strain consumer purchasing power. Despite these economic challenges, sector engagement remains robust as pet owners continue to prioritize their animals' needs. According to the American Pet Products Association, combined sales of pet food and treats in the United States reached 65.8 billion dollars in 2024. This substantial figure underscores the enduring willingness of households to invest in the well-being and happiness of their pets, even amidst a fluctuating economic landscape.

Market Drivers

Product innovation focused on personalized, novel, and age-specific offerings serves as a major catalyst for market growth, with manufacturers differentiating portfolios to satisfy sophisticated consumer demands. Pet owners are increasingly seeking treats that provide functional benefits beyond mere indulgence, prompting companies to introduce advanced formulations for life-stage specific needs, digestive support, and dental health. This strategy is crucial for sustaining revenue during economic challenges; for example, General Mills reported in their June 2025 'Fiscal 2025 Fourth Quarter Results' that net sales for pet treats rose by double digits in the fourth quarter, driven by strong North American performance. This success highlights how updating product lines with functional attributes helps brands capture interest and justify premium pricing.

Concurrently, rising global pet adoption and ownership rates establish a fundamental baseline for market expansion by creating a larger addressable audience for chews and treats. As the companion animal population grows, the volume of potential consumers for these complementary edible products naturally rises with new owners entering the category. According to the American Pet Products Association's '2025 State of the Industry Report' from March 2025, U.S. households owning at least one pet reached 94 million, while FEDIAF reported in 2025 that 139 million European households owned a pet. These increasing figures ensure steady global demand for treats as essential tools for enrichment, training, and bonding for millions of newly adopted animals.

Market Challenges

Inflationary pressures and raw material price volatility constitute a major barrier to the growth of the global pet treats and chews market. As the costs of essential inputs like grains, meat proteins, and packaging materials fluctuate unpredictably, manufacturers are burdened with increased production overheads. These rising costs force companies to raise retail prices to protect margins, directly impacting the affordability of these non-essential items. Because chews and treats are complementary products rather than dietary necessities, they are often the first category consumers rationalize when household budgets are strained, potentially leading to volume sales declines for indulgent and premium stock-keeping units.

The influence of this economic environment on consumer purchasing behavior is evident in recent data. According to UK Pet Food, approximately 8% of pet owners in 2024 reported a need to reduce spending on pet care products specifically due to financial pressures. This statistic indicates that despite strong emotional bonds between owners and their pets, inflationary headwinds restrict the disposable income available for discretionary purchases. Consequently, the market faces suppressed growth rates as buyers prioritize complete and balanced meals over supplementary rewards, directly limiting revenue potential within the treats sector.

Market Trends

The integration of upcycled and sustainable ingredients is actively reshaping the global pet treats market as manufacturers adopt circular economy principles to minimize environmental impact. This trend extends beyond ingredient transparency to focus on reducing food waste by repurposing nutrient-dense byproducts, such as surplus produce and organ meats, into high-reward, premium formulations. This shift enables brands to attract eco-conscious consumers without sacrificing nutritional value or palatability, effectively transforming supply chain inefficiencies into value-added retail propositions. According to the Institute for Feed Education and Research's '2025 Pet Food Ingredient Report' from April 2025, manufacturers utilized over 3 million tons of upcycled ingredients in dog food products in 2024, establishing a robust supply stream that supports the diversification of sustainable treat inventories.

Simultaneously, advancements in biodegradable and eco-friendly packaging are transforming the retail landscape as companies shift away from virgin single-use plastics to comply with regulatory requirements and sustainability targets. Market leaders are investing heavily in material science to transition toward post-consumer recycled (PCR) content and mono-material structures, ensuring wrappers align with global recycling infrastructure while preserving necessary barrier properties for shelf stability. This operational pivot is highlighted by Mars Incorporated in their July 2025 '2024 Sustainable in a Generation Report', which revealed the company incorporated over 14,000 metric tons of plastic post-consumer recycled content into its packaging portfolio in 2024. This data emphasizes a definitive movement toward reducing the carbon footprint associated with treat packaging disposal.

Key Market Players

• Big Heart Pet Brands, Inc.
• Allanasons Pvt Ltd
• Eurocan Pet Products
• The Dog Treat Company
• Redbarn Pet Products LLC
• MANELI PETS
• PORTLAND PET FOOD COMPANY
• Cadet Pet, Inc.
• Presidio Natural Pet Co
• Zuke's

Report Scope

In this report, the Global Pet Treats and Chews Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Pet Treats and Chews Market, by Product Type:

• Natural and Organic Treats
• Functional Treats
• Others

Pet Treats and Chews Market, by Pet Type:

• Dogs
• Cats
• Others

Pet Treats and Chews Market, by Sales Channel:

• Supermarket/Hypermarket
• Specialty Stores
• Online
• Others

Pet Treats and Chews Market, by Region:

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Pet Treats and Chews Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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