Motorcycle Apparel Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Motorcycle Apparel Market is projected to expand from USD 12.57 billion in 2025 to USD 19.42 billion by 2031, reflecting a compound annual growth rate of 7.52%. This sector encompasses specialized protective equipment such as helmets, jackets, boots, and pants, all designed to shield riders from physical trauma and harsh weather elements. Growth is largely sustained by the enforcement of strict safety regulations globally and a rising awareness of personal protection among both daily commuters and touring enthusiasts, ensuring steady demand for certified gear that transcends fleeting fashion trends or aesthetic fads.

However, the market faces a significant barrier due to the prevalence of counterfeit goods, which endanger rider safety and undermine the reputation of established brands, especially in regions with weak intellectual property enforcement. Despite this ongoing issue, the increasing number of riders continues to support industry prospects. For instance, the European Association of Motorcycle Manufacturers reported that new motorcycle registrations in five major European markets rose to 1,155,640 units in 2024, marking an increase of approximately 10.1 percent compared to the prior year.

Market Drivers

Technological innovation in protective materials and smart wearables is significantly transforming the market by embedding active safety features into standard riding gear. Manufacturers are increasingly integrating autonomous airbag systems and multidirectional impact protection into helmets and jackets, turning passive equipment into intelligent safety devices that drive product replacement cycles. This demand for advanced safety is reflected in Mips AB's 'Annual and Sustainability Report 2023' from March 2024, which reported net sales of SEK 358 million, underscoring the industrial resilience of patented safety systems despite broader retail inventory challenges.

Furthermore, the growth of the premium and high-performance motorcycle segments acts as a secondary driver, fostering a consumer base willing to invest in high-margin, specialized apparel that complements their vehicles. Ducati Motor Holding confirmed this trend in March 2024, reporting the global delivery of 58,224 motorcycles in 2023, which sustains demand for luxury accessories. Simultaneously, mass market volume remains a critical pillar; the Society of Indian Automobile Manufacturers noted that domestic two-wheeler sales in India grew by 13.3 percent in 2024, reaching 17.97 million units for the fiscal year ending March 31.

Market Challenges

The widespread availability of counterfeit products poses a major obstacle to the global motorcycle apparel industry by capturing market share from legitimate manufacturers. These illicit goods often replicate the visual design of established brands but fail to meet essential safety standards, diverting price-sensitive consumers away from certified protective gear. This dynamic causes substantial revenue losses for authorized brands, which must absorb the high costs associated with research, development, and safety certification, putting them at a disadvantage against non-compliant competitors with minimal overheads.

The severity of this challenge increases when the broader two-wheeler market experiences volatility, given that apparel sales are closely tied to new vehicle purchases. The Motorcycle Industry Council reported a 6.2 percent decline in new motorcycle and scooter sales through the third quarter of 2024 compared to the previous year. As the primary channel for customer acquisition contracts, the diversion of sales to counterfeiters becomes increasingly damaging, severely limiting the ability of legitimate manufacturers to invest in innovation and market expansion.

Market Trends

The rise of casual and urban-style protective wear is reshaping market dynamics by making apparel revenue less dependent on motorcycle vehicle sales, as branded gear gains appeal among a wider lifestyle audience. By integrating abrasion-resistant textiles into everyday fashion designs, manufacturers allow consumers to balance safety with aesthetic versatility, moving away from the bulkiness of traditional touring equipment. This strategic pivot helps offset fluctuations in vehicle shipments; for instance, Harley-Davidson reported in October 2024 that while its global motorcycle shipments dropped by 39 percent, apparel revenue grew by 13 percent, making it the brand's only growth category.

Concurrently, the industry is transitioning toward sustainable manufacturing through the industrial-scale adoption of plant-based materials and circular economy models. Manufacturers are investing in advanced chemical recycling technologies that use organic agents to recover high-quality polymers from end-of-life gear, reducing reliance on virgin petrochemicals without compromising safety. A notable example is Dainese's Life Impacto project, highlighted by Motorionline in November 2024, which demonstrated at EICMA 2024 that processing 5,000 helmets with bio-based solvents allows for the recovery of approximately 3,700 kilograms of ABS plastic for reuse in the supply chain.

Key Players Profiled in the Motorcycle Apparel Market

• AGVSport
• Alpinestars SPA
• FLY Racing Jackets
• Fox Racing Inc.
• HKM Sports Equipment GmbH
• Joe Rocket Jackets
• Klim Technical Riding Gear
• Kushitani Hamamatsu
• Ride Icon
• Royal Enfield Gear

Report Scope

In this report, the Global Motorcycle Apparel Market has been segmented into the following categories:

Motorcycle Apparel Market, by Type:

• Jackets
• Helmets
• Gloves
• Knee Guards
• Shoes
• Others

Motorcycle Apparel Market, by Material Type:

• Mesh
• Leather
• Plastic
• Carbon Fiber
• Others

Motorcycle Apparel Market, by Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Motorcycle Apparel Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Motorcycle Apparel Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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