Robotic Lawn Mower Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Robotic Lawn Mower Market is projected to expand from USD 2.05 billion in 2025 to USD 3.97 billion by 2031, reflecting a compound annual growth rate of 11.65%. This market consists of battery-powered autonomous devices designed to mow grass without direct human oversight. Primary growth factors include a worldwide scarcity of landscaping labor and rising consumer preference for sustainable, quiet maintenance solutions. Furthermore, the increasing priority homeowners place on convenience encourages the uptake of automated systems that remove the need for physically strenuous yard work.

However, the substantial initial cost of these units serves as a significant obstacle to mass adoption when compared to conventional machinery. Additionally, technical restrictions regarding steep slopes or intricate garden designs create adoption hurdles for specific user groups. Data from the European Garden Machinery Industry Federation in 2024 indicates that the European outdoor power equipment sector recorded 17.6 million unit sales in the previous year, marked by a distinct and ongoing industrial shift toward cordless and battery-operated equipment.

Market Drivers

The rapid incorporation of AI and sophisticated navigation systems is fundamentally transforming the industry by removing the requirement for physical boundary wires, which has historically been a major friction point for adoption. By utilizing computer vision and satellite navigation, these systems can traverse complex landscapes with high accuracy, thereby opening the market to properties with irregular shapes or numerous obstacles. This technological advancement has improved financial outcomes for key players; Husqvarna Group’s 'Annual and Sustainability Report 2023' from March 2024 noted that net sales of robotic mowers rose to SEK 8.1 billion, largely attributable to the introduction of wire-free models. This trend aligns with a wider industry move toward electrification, as Husqvarna Group’s 'Year-end report January - December 2023' from February 2024 revealed that electrified solutions now account for roughly 42% of their total motorized product sales, signaling a rapid shift away from gas-powered engines.

Furthermore, the expansion of commercial usage within professional landscaping serves as a crucial growth driver, stimulated by acute labor shortages and the necessity for consistent operational performance. Commercial-grade autonomous mowers enable landscaping firms to shift limited human resources from repetitive mowing to higher-value tasks, effectively offsetting the impact of rising workforce costs. The strength of this demand is evident in current supply constraints; Scythe Robotics announced in a March 2024 press release regarding their expanded production facility that they face a waitlist of thousands for their fully autonomous, all-electric mower. This surge in professional interest confirms the commercial feasibility of deploying large-scale autonomous maintenance fleets.

Market Challenges

The substantial upfront investment needed for robotic lawn mowers represents a major hurdle to broad market acceptance. Although the demand for automation is increasing, the significant initial capital outlay creates a specific barrier that effectively excludes budget-conscious consumer segments. This price sensitivity makes the market highly susceptible to wider economic shifts, as prospective buyers often delay purchasing expensive durable goods during times of inflation or financial instability. As a result, the technology continues to be viewed as a discretionary luxury rather than an essential utility, which slows its evolution from a niche product to a mass-market standard.

This financial barrier has a measurable impact on industry volumes during economic downturns. In 2024, the European Garden Machinery Industry Federation reported that the sector experienced a contraction from the 20.6 million units sold in 2022, a decline primarily attributed to inflationary pressures and decreased disposable income affecting sales of high-value equipment. This negative trend highlights how the high cost of entry directly compromises market resilience, inhibiting sustained growth whenever consumer purchasing power is weakened.

Market Trends

The deeper integration of robotic mowers into smart home ecosystems is changing user engagement by converting standalone units into interconnected IoT devices. This trend emphasizes synchronizing mowing routines with other smart garden systems, such as automated irrigation, to improve energy efficiency and lawn health. Manufacturers are utilizing cellular and Wi-Fi connectivity to facilitate remote diagnostics and centralized management applications, thereby increasing consumer convenience. This strategic pivot toward connectivity is reflected in industry data; according to Husqvarna Group's 'Annual and Sustainability Report 2023' published in March 2024, the company has reached 4.5 million connected devices, indicating a strong movement toward digitalized solutions that provide users with data visibility and real-time control.

Simultaneously, the rise of Robotics-as-a-Service (RaaS) business models is becoming a popular strategy to overcome the high initial capital costs associated with commercial autonomy. Rather than buying equipment outright, landscaping providers are increasingly opting for subscription packages that combine robotic hardware, software updates, and maintenance into a predictable monthly operating expense. This model enables technology developers to vertically integrate by deploying proprietary autonomous fleets within standard landscaping operations to generate immediate value. The success of this approach is underscored by recent industry figures; an April 2024 article in The Robot Report titled 'Electric Sheep wins 2024 RBR50 Startup of the Year' noted that the autonomous landscaping firm saw its sales grow eightfold, validating the effectiveness of a service-first deployment structure.

Key Players Profiled in the Robotic Lawn Mower Market

• The Kobi Company
• Deere & Company
• Honda Motor Co., Ltd.
• ANDREAS STIHL AG & Co. KG
• MTD Products Inc.
• Husqvarna Group.
• The Toro Company
• Milagrow Business and Knowledge Systems Pvt Ltd.
• Robert Bosch GmbH
• Zucchetti Centro Sistemi SpA

Report Scope

In this report, the Global Robotic Lawn Mower Market has been segmented into the following categories:

Robotic Lawn Mower Market, by Battery Capacity:

• Up to 20 V
• 20 V to 30 V
• More Than 30 V

Robotic Lawn Mower Market, by Lawn Size:

• Small-Sized
• Medium-Sized
• Large-Sized

Robotic Lawn Mower Market, by Connectivity:

• With Connectivity
• Without Connectivity

Robotic Lawn Mower Market, by Distribution Channel:

• Retail
• Online

Robotic Lawn Mower Market, by End User:

• Residential
• Commercial

Robotic Lawn Mower Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Robotic Lawn Mower Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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