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A major obstacle hindering broader market growth is the automotive sector's shift toward Electric Power Steering systems, which operate independently of hydraulic fluids. Data from the European Automobile Manufacturers’ Association reveals that new car registrations in the European Union rose by 1.4% year-to-date through October 2025. While this increase in vehicle output supports near-term demand for fluids, the underlying technological transition in steering architectures poses a persistent threat to the long-term volume prospects for conventional hydraulic products.
Market Drivers
Rising global vehicle production acts as a major catalyst for the power steering fluids market, driving significant demand for initial fill applications during assembly. As manufacturers increase output to meet transportation needs, the total consumption of hydraulic fluids for new systems grows in tandem. This trend is particularly strong in major industrial centers; for instance, the China Association of Automobile Manufacturers reported a 12.1% year-on-year increase in vehicle production volumes in China for October 2025. Additionally, the commercial vehicle sector reinforces this demand, given that heavy-duty vehicles continue to depend on durable hydraulic systems. Data from the European Automobile Manufacturers’ Association indicates that new bus registrations in the EU rose by 3.6% year-to-date in October 2025, evidencing continued activity in industries that utilize traditional steering technologies.Growth in the automotive aftermarket and routine maintenance sector serves as a second crucial driver, providing revenue stability beyond new vehicle sales cycles. With the global vehicle fleet growing and aging, regular services such as fluid checks, top-ups, and flushes are necessary to avert pump failure and mechanical wear. This ongoing need for service establishes a steady consumption stream for power steering fluids. According to the Auto Care Association, the U.S. light-duty aftermarket was forecast to expand by 5.1% in 2025. Such consistent growth in the maintenance field underscores the lasting dependence on fluid replacement, offering suppliers a buffer against the fluctuations typical of original equipment manufacturing rates.
Market Challenges
A significant structural hurdle facing the global power steering fluids market is the automotive sector's shift toward Electric Power Steering (EPS) systems. In contrast to traditional hydraulic setups that require specialized lubricants for force transmission and component protection, EPS designs rely on electric motors and sensors, thereby removing the need for hydraulic fluid entirely. As manufacturers focus more on fuel efficiency and semi-autonomous capabilities, the standard inclusion of dry electric systems in modern platforms markedly shrinks the potential market for hydraulic solutions in new vehicle production.The impact of this technological shift is clearly visible in the rapid expansion of the new energy vehicle sector, which largely adopts electric steering mechanisms. The China Association of Automobile Manufacturers reported that production of new energy vehicles surpassed 12 million units in 2024. The introduction of such a large volume of vehicles lacking hydraulic hardware underscores how electrification directly reduces fluid demand. As a result, the broad uptake of electronic systems limits market growth, increasingly restricting revenue prospects to maintaining legacy internal combustion engine fleets rather than supplying original equipment manufacturers.
Market Trends
A pivotal market shift is the move toward synthetic and semi-synthetic formulations, necessitated by the need for enhanced thermal stability in modern steering systems. Unlike conventional mineral oils, these advanced fluids are designed to sustain consistent viscosity amidst the high temperatures and pressures typical of current hydraulic mechanisms. This trend toward high-performance chemistry is hastened by manufacturers focusing on premium product lines to satisfy stricter OEM standards and support longer service intervals. For instance, Shell Oman Marketing Company’s 2024 Annual Report noted a 10% volume increase in premium lubricants, highlighting a growing preference among industries and consumers for superior synthetic options over traditional fluids.Concurrently, the rise of specialized aftermarket brands is altering the competitive environment, with independent manufacturers seizing opportunities for vehicle-specific fluid solutions. As the global fleet becomes more diverse, these niche players are succeeding by providing tailored fluid technologies that meet specific regional and heavy-duty requirements, often surpassing generalist competitors in specialized segments. This shift is reflected in the financial results of key market participants; Fuchs SE’s 2024 Annual Report revealed a 15% rise in EBIT for North and South America, reaching €91 million. This growth, driven by strong results in markets like the U.S. and Mexico, underscores the significant value specialized lubricant brands can capture.
Key Players Profiled in the Power Steering Fluids Market
- Chevron Corporation
- ExxonMobil Corporation
- Shell Global
- TotalEnergies SE
- Valvoline Inc.
- Castrol Limited
- Pennzoil Products
- Fuchs Petrolub SE
- Petro-Canada Lubricants Inc.
- Royal Dutch Shell PLC
Report Scope
In this report, the Global Power Steering Fluids Market has been segmented into the following categories:Power Steering Fluids Market, by Type:
- Synthetic Oil
- Mineral Oil
- Other
Power Steering Fluids Market, by Application:
- Light Commercial Vehicles
- Passenger Car
- Heavy Commercial Vehicles
Power Steering Fluids Market, by Region:
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Power Steering Fluids Market.Available Customization
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Table of Contents
Companies Mentioned
The key players profiled in this Power Steering Fluids market report include:- Chevron Corporation
- ExxonMobil Corporation
- Shell Global
- TotalEnergies SE
- Valvoline Inc.
- Castrol Limited
- Pennzoil Products
- Fuchs Petrolub SE
- Petro-Canada Lubricants Inc.
- Royal Dutch Shell PLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 186 |
| Published | January 2026 |
| Forecast Period | 2025 - 2031 |
| Estimated Market Value ( USD | $ 2.92 Billion |
| Forecasted Market Value ( USD | $ 4.35 Billion |
| Compound Annual Growth Rate | 6.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |


